BEAUTY BAY Reviews 

170,639
•
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 300 reviews, reviewers had a great experience with this company. Many customers frequently praise the wonderful range of products, mentioning that the eyeshadow palettes feature beautiful shades, incredible pigmentation, and great blendability for everyday makeup looks. Consumers also note the fast shipping speeds, stating that orders often arrive very quickly, securely packaged, and exactly as described in the online listings. However, some reviewers were not happy with customer service and very slow response times when dealing with damaged items or missing parcels. A few other people also felt that delivery delays caused immense frustration, while support teams repeatedly failed to provide helpful assistance or timely updates.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, as reviewers praise the amazing colours and... See more

Delivery service

Reviewers express mixed feelings regarding the delivery service, with many consumers praising fast and speedy... See more

Order

Reviewers highlight ambiguous aspects of order fulfillment, as some consumers report fast shipping and great... See more

Response time

Clients share negative opinions on response time, noting that consumer emails are frequently ignored for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more

Company replied

Rated 4 out of 5 stars

Products are great. Samplr eye palette is👌🏾. Delivery was a bit tricky but that’s not the fault of Beauty Bay and they responded immediately to tracking enquiries.

Company replied

Rated 4 out of 5 stars

Would have been 5 stars but delivery was excruciatingly slow. But loved my stuff!!!!

Company replied

Rated 4 out of 5 stars

The item was fabulous and luckily unbroken due to your secure padding as Evri threw it onto the porch floor.

Company replied


Company details

  1. Cosmetics shop
  2. also in
  3. Beauty product supplier
  4. Cosmetics Industry
  5. Hair product shop
  6. Skin care clinic
  7. Wellness centre

Written by the company

BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.


Contact info

4.0

Great

TrustScore 4 out of 5

171k reviews

5-star
4-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically takes over 1 month to reply

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4.0

All reviews

(170,639)

284 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

everything is ok

4 November 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Olga,

Thank you for your 5-star review! 💖 We’re so happy to hear that everything went smoothly with your Beauty Bay experience. Your support means a lot to us, and we hope to welcome you back soon! ✨

Rated 3 out of 5 stars

Dear BEAUTY BAY you broke my heart

Dear BEAUTY BAY:

i received all the order in a good condition,But sadly you did NOT give me the free gift (Trixie cosmetics gel lip liner-fax me!)
you promised to give me in the order which broke my heart since i love your company and i always visit it...

Thank you

3 November 2026
Unprompted review
Rated 3 out of 5 stars

The packaging was rather scanty

The packaging was rather scanty. There were 2 spray bottle sitting on top of a thin white paper bag and no other packaging in the box. One of the tops had come off but everything was still intact

3 November 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Brian,

Thank you for your feedback. We’re sorry to hear that the packaging did not meet your expectations and that one of the spray bottle tops had come loose during transit.

We’re glad everything arrived intact, but we appreciate you bringing this to our attention. Your feedback helps us improve our packaging and delivery experience.

Rated 5 out of 5 stars

Little late delivery, but no issues

Even though the package came a little later than advertised, it was only a few days later, so what. I was a bit worried, that the palettes were damaged due to the box they were in, was a bit big and they could just move in there, but thankfully the palettes were wrapped in bubble wrap so nothing happened. Great product, no issues so far.

2 November 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Caro,

Thank you for your lovely review! 💖 We’re glad your palettes arrived safely and that you’re happy with the products. We also appreciate your understanding regarding the slight delivery delay.

We hope you continue enjoying your palettes and look forward to welcoming you back soon! ✨

Rated 5 out of 5 stars

I ordered an eye shadow pallet

I ordered an eye shadow pallet, it came so well packaged came in mint condition, nothing broken love the colours, perfect

31 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Jennifer,

Thank you so much for your lovely review! 💖 We’re delighted to hear that your eyeshadow palette arrived safely and in perfect condition, and that you’re loving the colours!

We hope you enjoy creating lots of beautiful looks with it! ✨

Rated 4 out of 5 stars

Products are great

Products are great. Samplr eye palette is👌🏾. Delivery was a bit tricky but that’s not the fault of Beauty Bay and they responded immediately to tracking enquiries.

29 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Geet,

Thank you so much for your lovely review! 💖 We’re thrilled to hear that you’re enjoying your Samplr palette and that our team was able to assist you promptly with your tracking enquiries.

We appreciate your understanding regarding the delivery and hope to welcome you back soon! ✨

Rated 1 out of 5 stars

Extremely slow delivery period

Although my shipment was complete, the delivery took over 1 month to arrive, with very few updates. It also was not delivered to my home address as requested and I had to pick up from the local post office even though I paid very high shipping fees. Very poor experience.

29 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Morenike,

We’re sincerely sorry that your delivery took much longer than expected and that you had to collect your parcel from the local post office despite paying for home delivery.

Your shipment experienced delays during customs clearance in the Netherlands, followed by several delivery attempts. We understand how frustrating this must have been.

As a goodwill gesture, we’ll be refunding your shipping costs. We apologise again for the inconvenience and appreciate your patience.

Rated 2 out of 5 stars

The eyeshadow pallette was beautiful…

The eyeshadow pallette was beautiful when it arrived, I ordered it on the Friday and received it on the Wednesday and I paid for next day delivery. I complained and they said they will process the refund. The would advise not paying extra for next day delivery

28 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Royle,

We’re sincerely sorry that your order did not arrive within the promised next-day delivery timeframe. We experienced a one-off system issue that affected a number of orders, which has since been identified and resolved.

We understand your disappointment, especially as you paid extra for this service. Your delivery charge has already been refunded, and we apologise again for the inconvenience caused.

Thank you for your understanding.

Rated 3 out of 5 stars

Great service

Great service, but hate the perfume oil. It’s leaves my hair so greasy that I can’t use it again. Wasted my money. That’s the trouble with not being able to try things first.

14 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Julia,

Thank you for your feedback! 💖 We’re glad you were happy with our service, although we’re sorry the perfume oil wasn’t suitable for your hair. We understand how disappointing it is when a product doesn’t meet your expectations, especially when you haven’t had the chance to try it beforehand.

We appreciate you sharing your experience with us!

Rated 5 out of 5 stars

Fast delivery …

My order arrived quickly and that's always a plus. The quality is good. The colours are amazing.
I highly recommend Beauty Bay.

26 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi,

Thank you so much for your lovely review! 💖 We’re delighted to hear that your order arrived quickly and that you’re loving the quality and beautiful colours of our products.

Thank you for recommending Beauty Bay. We truly appreciate your support! ✨

Rated 5 out of 5 stars

Just amazing as always

Just amazing as always , 5*

27 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Stacey,

Thank you so much for your continued support! 💖 We’re thrilled to hear that you’re happy with Beauty Bay time and time again. Your 5-star rating means a lot to us!

We look forward to welcoming you back soon! ✨

Rated 1 out of 5 stars

I asked for cancellation of my order…

I asked for cancellation of my order literally 5 minutes after placing it and they refused. Terrible customer service. Will not purchase again.

26 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Antigone,

We’re sorry we couldn’t cancel your order as requested. 💖 Your cancellation request came through outside our customer service hours, and unfortunately, your order had already entered the picking process before our team could action it.

You can still return your order for a refund once it arrives. Please contact our customer service team, who will be happy to guide you through the return process.

We apologise for the disappointment and appreciate your understanding.

Rated 5 out of 5 stars

Very pleased with my Samplr kit

Very pleased with my Samplr kit. I have used the four palettes to create my own bespoke Soft Summer palette for every day and the small magnetic palette will be so useful for taking a smaller number of colours when travelling. A great idea! Fantastic service and speedy delivery as usual. My only negative comment overall is that I'd like there to be more light pink shades to suit fair skinned cool toned people like me in both the Samplr kit and the Berry 42 shade palette.

24 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Sally,

Thank you for your lovely and detailed review! 💖 We’re delighted that you’re enjoying your Samplr kit and finding the palettes versatile for everyday use and travel.

We also appreciate your feedback about the availability of lighter pink shades for fair, cool-toned skin. Customer feedback like yours helps us understand what our community would love to see more of.

Thank you for your continued support! ✨

Rated 5 out of 5 stars

Excellent service and products

As a first time customer of Beauty Bay I was slightly hesitant, but I couldn't resist one of their new beauty boxes (especially with a 15% discount!).

I placed my order just after 6PM yesterday and had a dispatch notification within 45 minutes. It then arrived on my doorstep before 1PM today - talk about fast delivery. Very impressed!

I'm also extremely pleased with what I received. Fantastic products and seamless service from start to finish. If this is the standard, I’ll definitely be a regular customer. Highly recommended 😊

23 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Lianne,

Thank you so much for your wonderful review! 💖 We’re thrilled that your first experience with Beauty Bay exceeded your expectations, from our speedy dispatch and delivery to the products in your beauty box.

We’re delighted to have you as a customer and look forward to welcoming you back for your next order! ✨

Rated 2 out of 5 stars

I order hairdryer for myself as a god…

I ordered hairdryer for myself as a gift for my Birthday. Unfortunately, Evri could not deliver it to me 3 times due to some issues. But I understand it is not fully Beauty Bay’s issue. However, when I texted beauty bay and asked them to change my delivery address, they reached back to me and told me that they are gonna do that, but then they just ignored me and nothing happened. No updates on my parcel. Nothing. It is supposed to come on 6th of October. Right now it is 23rd of October. 200£ for the hairdryer. It is not just about terrible delivery. It is mostly how my issue handled. If you would immediately action my issue, change address and deliver to the new address, then it would be an absolute different scenario. But instead I spent 200£, I have no support, customer service just ignores me, and nothing happens. CAN YOU PLEASE DO SOMETHING. I don’t need promises. Just start actioning anything. I really do not know what to do…

6 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Sofiia,

We’re sincerely sorry for the frustration and confusion caused by your delivery experience and the incorrect information you received from our customer service team. We understand how disappointing this must have been, especially for a birthday gift.

We can confirm that your refund has been processed. If you still wish to purchase the hairdryer, you can place a new order and use the Evri app to redirect your parcel to a ParcelShop or locker.

We apologise again for the inconvenience and for not providing the clear, accurate support you deserved.

Rated 5 out of 5 stars

Really fast delivery

Really fast delivery. The new eyeshadow pallet is so nice, great selection of wearable colours, apply beautifully.

23 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Tanya,

Thank you for your lovely review! 💖 We’re so happy to hear that your order arrived quickly and that you’re loving your new eyeshadow palette, especially the wearable shades and smooth application.

We hope you enjoy creating lots of beautiful looks with it! ✨

The Beauty Bay Team

Rated 1 out of 5 stars

Quick delivery but terrible service

Quick delivery but terrible service. Item arrived smashed and this is the second order I've had where this has happened. Will never purchase from Beauty Bay again.

22 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Lesley,

We’re really sorry to hear that your item arrived damaged, especially as this is not the experience we want you to have with us.

As soon as you contacted our team, we looked into the issue and processed a refund for you the following morning. We truly value your continued support and are sorry that this experience has left you disappointed.

We hope to have the opportunity to provide you with a better experience in the future.

Rated 5 out of 5 stars

I love my makeup thank youuuuu

19 October 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Aida,

Thank you so much for your lovely review! 💖 We’re thrilled to hear that you’re loving your makeup. Enjoy your new products, and we hope to see you again soon! ✨

Rated 1 out of 5 stars

I purchased products that were never…

I purchased products that were never delivered. After several attempts to contact customer service, I was repeatedly promised a refund, which apparently never materialises.

At this point, the whole situation feels like an endless saga worthy of Mr. Malaussène, seemingly designed to make a mockery of customers.

I seriously question this company's professionalism and the quality of the customer service it provides. Promising a refund repeatedly without actually resolving the issue is simply unacceptable.

I would not recommend BEAUTY BAY.

22 September 2026
Unprompted review
BEAUTY BAY logo

Reply from BEAUTY BAY

Hi Stefano,

We’re sincerely sorry for the frustration and inconvenience caused by this experience. We can confirm that your refund was processed on 7 October, and our team has resent the confirmation for your reference.

If the funds have not yet appeared in your account, we recommend checking with your bank, as processing times can vary. We appreciate your patience and apologise again for the difficulties you’ve experienced.

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