Delivery was fast and good. Product was a little disappointing as seemed much thicker but coverage was less effective than previous concealers I have purchased from Rose Inc. have they changed t... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Products are great. Samplr eye palette is👌🏾. Delivery was a bit tricky but that’s not the fault of Beauty Bay and they responded immediately to tracking enquiries.
Company replied
Would have been 5 stars but delivery was excruciatingly slow. But loved my stuff!!!!
Company replied
The item was fabulous and luckily unbroken due to your secure padding as Evri threw it onto the porch floor.
Company replied
Company details
- Cosmetics shop
- also in
- Beauty product supplier
- Cosmetics Industry
- Hair product shop
- Skin care clinic
- Wellness centre
Written by the company
BEAUTY BAY's mantra is to share our beauty obsessions with the world. We started out in 1999 as a fragrance retailer before expanding into skincare and cosmetics, introducing some of the big names in beauty to the UK, and establishing ourselves as a key player in the industry. In 2018 we launched our own beauty brand, By BEAUTY BAY, a growing selection of high-quality, affordable, and cruelty-free skincare and makeup products, which is now our top-selling brand on site. As well as showcasing must-have beauty essentials from known and loved brands, we source and create the hard-to-find products you can't find anywhere else - in order to bring our customers the best, first. From graphic liners to jade rollers, we're the go-to destination for the next generation of beauty obsessives who look to us to seek, discover, and showcase the ultimate selection of products. Beauty is about community. From the most inspiring makeup artists to influencers across the hair, skincare, and makeup worlds, we create spaces for people to connect and share their beauty obsessions. We have over 12,000 products on site and new launches every week, so whatever your vibe, you'll find the products and the inspiration on BEAUTY BAY.
Contact info
PO Box 518, M5 0BN, United Kingdom
- customer.services@beautybay.com
- www.beautybay.com
4.0
Great
171k reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Awful needed gift for birthday
Awful needed gift for birthday . When I ordered no mention of warehouse issue. Emailed to cancel order before it was sent out delayed. No response. Will never use site again
15 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Rachel,
We’re really sorry to hear about your experience, especially as you were relying on your order for a birthday gift. We completely understand how disappointing it must have been to experience a delay and not receive a response to your cancellation request. 😔
Our Customer Service team has reached out to you regarding this, and we hope the matter has now been resolved and that you’re satisfied with the outcome.
We’re sorry again for the inconvenience and disappointment caused. 💖
First Time Ordering
Fast shipping, great communication, overall good experience - will definitely be ordering again.
Thank you for the little gift as well (I think when you spend over a certain amount)!
17 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi,
Thank you so much for your lovely review! 💖 We’re delighted to hear that your first Beauty Bay order was such a positive experience, from the fast shipping to our communication.
We’re also so happy you enjoyed the little gift! 🎁 It’s always lovely to add a little something extra to your Beauty Bay experience.
Thank you for choosing us, and we can’t wait to welcome you back for your next order! ✨
Don’t be scared of the shipping
Everything was amazing. No need to be scared of the bad reviews regarding the shipping. The shipping was quick and they update you with every step. Would recommend and buy again.
15 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Nicole,
Thank you so much for taking the time to share your experience! 💖 We’re so pleased to hear that everything went smoothly with your delivery and that you appreciated being kept updated at every step.
It’s especially lovely to hear that your experience gave you confidence to shop with us again. Thank you for your support and recommendation! ✨
We look forward to welcoming you back to Beauty Bay soon! 💕
Very pleased with the beautiful palette!
14 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi,
Thank you so much for your lovely feedback! 💖 We’re delighted to hear that you’re so pleased with your palette and that you love it as much as we do. ✨
We hope you have lots of fun creating beautiful looks with it, and we look forward to welcoming you back to Beauty Bay soon! 💕
My order never arrived
My order never arrived. Said it was “left in a safe place” but I wasn’t told where. I checked ALL OF THE PACKAGES, I went through around 60 packages in my buildings post office and mine WAS NOT THERE. I wasted so much money on this company.
9 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Alix,
We’re really sorry to hear that your order hasn’t arrived. We completely understand how frustrating this must be, especially after checking so many packages in your building’s post office. 😔
Our Customer Service team has reached out to you regarding this. Please kindly respond to their message so we can look into this further and get this sorted for you as soon as possible.
We’re sorry again for the inconvenience and hope we can resolve this for you quickly. 💖
Fantastic customer service
Fantastic customer service. Messages to customer services responded to between one-two hours. Wouldn't hesitate to buy from Beauty Bay again.
10 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Rachel,
Thank you so much for your lovely feedback! 💖 We’re delighted to hear that you had such a positive experience with our Customer Service team and that your messages were responded to so quickly.
It’s wonderful to know that you’d happily shop with Beauty Bay again. We truly appreciate your support and look forward to welcoming you back! ✨
Nice products and is easy the…
Nice products and is easy the comunication
9 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Laura,
Thank you so much for your lovely feedback! 💖 We’re delighted to hear that you’re enjoying our products and that you’ve found communicating with our team easy and convenient.
We truly appreciate your support and hope you continue discovering and enjoying more of your beauty favourites
Supernova Blonde Toning Foam
❤️ So happy with the purchase/Order, so pleased I got hold of it in the UK! No issues with delivery or customer Service.
Does what it says, and was able to get incredible volume with its styling qualities. Very impressed, bonus it's vegan❤️
22 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Lucy,
Thank you so much for your lovely review! ❤️ We’re delighted to hear that you’re so happy with your purchase and that you were able to get hold of the Supernova Blonde Toning Foam in the UK.
It’s fantastic to hear that you loved both the toning and styling benefits, especially the incredible volume! And we’re glad everything went smoothly with your delivery and Customer Service. ✨
Thank you again for your support, and we hope you continue enjoying your Beauty Bay favourites! 💖
I am SO HAPPY that Beauty Bay is back
I am SO HAPPY that Beauty Bay is back! I ordered the vault of Beauty Bay 42 eyeshadow palettes and I am beyond happy. The range of colours is brilliant and the intensity of each colour means they'll last forever. They're so blendable as well. I will always recommend Beauty Bay the quality is unmatched for the price.
4 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Kath,
Thank you so much for this lovely review! 💖 We’re absolutely delighted to hear how happy you are to see Beauty Bay back, and even happier that you’re loving your 42-colour palette vault! 🥹✨
It’s wonderful to hear that you’re enjoying the colour range, pigmentation and blendability. Creating amazing quality products at an accessible price is something we’re incredibly proud of.
Thank you so much for your support and recommendation! We hope you continue to enjoy creating beautiful looks with your palettes, and we can’t wait for you to discover even more favourites at www.beautybay.com. 💖
Fast delivery and great selection of products
Fast delivery, amazing and fast customer service & an incredible wide range of good products.
First of all, I love the by beauty bay collection products, the ingredients look great at an affordable price point. Plus the eyeshadow palettes are gorgeous for a fraction of the “designer brands”.
Second the customer service replies extremely fast, so is the delivery. I received mine in 5 work days considering the package came from the UK. Perfectly intact and well-packaged.
I’m looking forward to create looks with the products!
5 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Kiki,
Thank you so much for your wonderful review! 💖 We’re delighted to hear that you had such a positive experience with both our delivery and Customer Service, and that your order arrived quickly, safely and well packaged.
It’s especially lovely to hear how much you enjoy the By BEAUTY BAY collection and our eyeshadow palettes. We’re so happy that you appreciate the quality, ingredients and affordability of our products! ✨
We hope you have lots of fun creating beautiful looks with your new products, and we can’t wait to welcome you back to discover even more beauty favourites at www.beautybay.com. 💖
Products are ok but delivery is…
Products are ok but delivery is overpriced.
5 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Jacqueline,
Thank you for sharing your feedback. We’re pleased to hear that you were happy with the products, and we appreciate your comments regarding delivery costs.
We always aim to offer competitive delivery options for our customers. For example, our UK Standard Delivery is currently £2.95, compared with £3.95 charged for standard delivery by several other major beauty retailers.
That said, we understand that delivery costs are an important consideration, and we’re always looking at ways to offer our customers the best possible value.
Thank you again for your feedback, and we hope to welcome you back to www.beautybay.com soon. 💖
Ive been waiting for almost 20 days for…
Ive been waiting for almost 20 days for my package and today when i went on the tracking page it is listed as “delivered”
Ive never received a package and i cant contact the delivery company.
Absolutely Absurd cause ive heard many Good Reviews about this Specific beauty site and i was excited to Use your products😔
4 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Alexandra,
We’re so sorry to hear about your experience and understand how disappointing and frustrating this must be, especially after waiting almost 20 days for your order and then seeing it marked as delivered when you haven’t received it. 😔
A member of our Customer Service team will be in touch with you to look into this further and help resolve the issue as quickly as possible.
We’re truly sorry for the disappointment and hope we can turn this experience around for you. 💖
amazing!
arrived in great time and the products are incredible quality! ordered three different palettes and they were all in good condition and beautiful colours, my favourite was the smoky palette it’s so gorgeous!
2 September 2026
Unprompted review
Reply from BEAUTY BAY
Hi Sophie,
Thank you so much for your lovely review! We’re so happy to hear that your order arrived quickly and that you loved all three palettes. And we definitely agree, the Smoky Palette is a gorgeous one! 😍✨
We hope you enjoy creating lots of beautiful looks with your palettes. Don’t forget to check out even more beauty favourites and products at www.beautybay.com. 💖
Good quality product and good delivery time
Delivery on time and well packaged and addressed. Very happy with the berries palette - great choice of colours. Good quality eyeshadow and good value too.
27 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Will,
Thank you so much for your lovely review! We’re delighted to hear that your order arrived on time and well packaged, and that you’re enjoying your palette and its range of colours. 💖
We really appreciate your support and hope to welcome you back to Beauty Bay soon!
The item was fabulous and luckily…
The item was fabulous and luckily unbroken due to your secure padding as Evri threw it onto the porch floor.
26 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi,
Thank you so much for your lovely review! We’re delighted to hear that your item arrived safely and that the packaging kept it protected. 💖
We really appreciate your support and hope to welcome you back to Beauty Bay soon!
Would have been 5 stars but delivery…
Would have been 5 stars but delivery was excruciatingly slow. But loved my stuff!!!!
26 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Dee,
Thank you so much for your review! We’re delighted to hear that you loved your products, although we’re sorry the delivery took longer than expected.
If you experienced any issues with your delivery, please feel free to contact our Customer Service team again at help@beautybay.com, using “Trustpilot Review” as the subject line, and we’ll be happy to look into this further.
We really appreciate your support! 💖
Very happy with delivery.
I received my product pretty quickly considering I live abroad and in good condition. Can't comment on the product as I haven’t used it yet.
26 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Cheryl,
Thank you so much for your lovely review! We’re delighted to hear that your order arrived quickly and safely, especially with you being based overseas. 💖
We hope you love your product once you’ve had the chance to try it!
Out of stock items still listed and longer than advertised delivery
All basket out of stock apart from one item. I had responded to a marketing email for Trixie cosmetics stock clearance within 5 mins of the email being sent. Turnaround times for Beauty Bay have also got worse since their relaunch. Shame as loved it before.
19 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Nicola,
We’re so sorry for the disappointment caused, especially after you responded so quickly to our Trixie Cosmetics clearance email. We completely understand how frustrating it must have been to find that the items were no longer available.
Unfortunately, there were some sudden and unexpected legal restrictions regarding the sale of this range in the UK, which meant we were unable to fulfil some of the remaining orders. This was outside of our control, but we recognise that sending an automated cancellation without any context was not good enough. We should have communicated this clearly from the outset, and we sincerely apologise for leaving you without an explanation.
Your full refund has been processed. If you have any further questions, please contact us at help@beautybay.com with “Trustpilot Review” as the subject line, and our team will be happy to assist you directly.
My parcel was never delivered!
My parcel was never delivered!! Evri dropped it somewhere when I wasn’t home! It needs to be refunded!!!!
24 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Ali,
We’re sorry to hear that your parcel was not delivered and understand how frustrating this must be.
We can confirm that your refund is now being processed following the delivery issue. We apologise for the inconvenience caused and appreciate your patience while this was being resolved.
i havent got my package still its been…
i havent got my package still its been 1 month i cant reach out to anyone no matter how many messages ive send to the help page no ones helping me and i havent got any genuine response i never got my order neither my money back
22 August 2026
Unprompted review
Reply from BEAUTY BAY
Hi Katerina,
We’re sorry to hear about the delay and understand your frustration.
According to the latest tracking information, the courier has attempted delivery several times but unfortunately has been unable to complete the delivery. Your parcel is currently awaiting collection at a designated collection point.
Please check your tracking information for the collection point details and collection instructions.
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