Ann Summers Ltd Reviews 

82,753
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 1,127 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional staff for their kindness, friendliness, and supportive approach, making shopping comfortable and enjoyable, especially during personalized bra fittings that ensure a perfect fit and boost confidence. Products are also highly regarded for their quality, wide selection, great value, comfort, and excellent fit. However, some customers also noted concerns regarding customer service interactions, mentioning generic template responses or misinformation about orders. Additionally, a small portion of people were dissatisfied with packaging, citing issues like torn boxes, visible items, or non-discreet wrapping.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, kindness, and... See more

Product

Consumers find product to be positive, with many reviewers expressing satisfaction with the quality and fit... See more

Service

People report positive experiences with service, often highlighting the warm, professional, and helpful... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the helpfulness,... See more

User experience

Customers had positive experiences with user experience, often highlighting the helpfulness and friendliness... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was lucky enough to be assisted by the lovely viktoria today (Northampton branch) and she was everything and more in helping me find the perfect bras, and made me feel very comfortable:). She took h... See more

Rated 5 out of 5 stars

We were helped today by an amazingly helpful team at Ann Summers Northampton but special shoutout goes out to Niki. She really took the time to not only help me but also my daughter navigate through... See more

Rated 5 out of 5 stars

Myself and my daughter went shopping for some new underwear. In the Plymouth store We were assisted by Zoe who was absolutely amazing. I purchased two beautiful sets which I am absolutely loving the... See more

Rated 5 out of 5 stars

I spoke to Dom and she helped me with a fitting and enlightened me at 28 years old that back sizes change the cups. She was sooo friendly and kind and supportive. Also I spoke to another lady next to... See more

Company replied


Company details

  1. #10 of 19 best companies in Sex toy store
  2. #6 of 12 best companies in Erotic clothing
  3. #16 of 38 best companies in Lingerie shop
  4. #22 of 37 best companies in Swimwear shop
  5. #32 of 56 best companies in Underwear shop

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

83k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(82,753)

1,331 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing customer service from Ella

Amazing customer service from Ella. She went out of her way to help me with my bra fitting, felt very comfortable and left with some stunning sets. Thanks

21 July 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Sarah,

Thank you so much for this feedback; means a lot to us and the team that you'd take the time out of your day to write it.

Would you be able and willing to update your review to include the store you popped in to as I'd love to be able to share this with them directly, please?

Team AS (Steve) x

Rated 5 out of 5 stars

I literally have no words for how great…

I literally have no words for how great Jess was!! (Westfield’s White City) Honestly outstanding and will definitely be back for the service she provided. I was looking at Bras and was unsure about a size - she popped over to me and helped me from start to finish. The women should be fitting in Hollywood with the professionalism and knowledge she holds:) she is making the place money!! I wouldn’t have brought anything without her help, made my day to see such a caring person helping us women <3 thank you Jess!!!! X

20 July 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Destiny,

Thank you so much for this feedback; means a lot to us and the team that you'd take the time out of your day to write it.

Would you be able and willing to update your review to include the store you popped in to as I'd love to be able to share this with them directly, please?

Team AS (Steve) x

Rated 5 out of 5 stars

Felt at ease

Izzy in Southampton today was great she helped me feel at ease to find me the perfect size. She took her time with me and made me feel fabulous! Thank you so much 🫶

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful and friendly

Very helpful and friendly. Helped to get correct size and helped with other products in store. Made sure had everything wanted and went out of way to help.

20 July 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Hayley,

Thank you so much for this feedback; means a lot to us and the team that you'd take the time out of your day to write it.

Would you be able and willing to update your review to include the store you popped in to as I'd love to be able to share this with them directly, please?

Team AS (Steve) x

Rated 5 out of 5 stars

it was very smooth and sumaya was very…

I went into the store in the grand arcade, Cambridge. it was very smooth and sumaya was very helpful with finding my correct bra size and helping me pick the best things for me.

21 July 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Erin,

Thank you so much for this feedback; means a lot to us and the team that you'd take the time out of your day to write it.

Would you be able and willing to update your review to include the store you popped in to as I'd love to be able to share this with them directly, please?

Team AS (Steve) x

Rated 5 out of 5 stars

Stockport Store great service

Went to the store in Stockport just for a browse. The Manager Hannah was so amasing she went the extra mile to see if my sizes were available in store and when they weren't she ordered them online to be delivered. She also made sure she informed me about the 2 for £28 on the bras and 2 for £14 on the knickers. So now I have 2 lovely sets for £42 my best buy in a while. I know my Partner will be happy too 😉

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Getting a new bra and getting fitted…

Getting a new bra and getting fitted can be a little scary, but Caroline made me feel so at ease from the minute I walked into the shop. She made sure I was comfortable and tried other bras just incase. What an incredible asset to the Kingston team! Thank you Caroline, Emma x

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing, Welcoming experience

Ruby from Cabot Circus was incredible! made me feel so comfortable and welcome, no pressure and did everything to suit me. she was also super knowledgeable and knew exactly what i needed! 💗

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Thank you Denise ❤️

I had such a wonderful experience at the Ann Summers store in Preston. I originally went in to pick up some new lingerie, but Denise completely transformed my shopping experience.

She took the time to do a proper bra fitting and helped me discover that I’d been wearing the wrong bra size all along. She recommended styles and colours that fit beautifully and made me feel so much more confident and comfortable.

Denise was an absolute gem. She was friendly, knowledgeable, and genuinely caring. She made me feel so welcome, as though we’d known each other for ages. Every member of staff I interacted with was warm, approachable, and happy to help, which created such a lovely atmosphere in the store.

I couldn’t recommend this store more highly. If you’re looking for expert advice and exceptional customer service, definitely pay them a visit ❤️

17 July 2026
Unprompted review
Rated 5 out of 5 stars

I had a fitting with Peaches and she…

I had a fitting with Peaches in the Plymouth store and she couldn’t have been more helpful and made me feel more comfortable!

21 July 2026
Unprompted review
Ann Summers Ltd logo

Reply from Ann Summers Ltd

Hi Lauren,

Thank you so much for this feedback; means a lot to us and the team that you'd take the time out of your day to write it.

Would you be able and willing to update your review to include the store you popped in to as I'd love to be able to share this with them directly, please?

Team AS (Steve) x

Rated 5 out of 5 stars

I popped into the Preston store…

I popped into the Preston store yesterday to pick up a couple new bras and the team that work there were absolutely amazing. Special mention to Denise, she was so helpful, managed to find me 3 new bras that fitted perfectly and supported me. She is second to none, an absolute gem of a staff member within the store. Denise has measured me for years and I’ll always return to that store. The store is clean, the team are friendly and I’ve always left smiling. Amazing!

20 July 2026
Unprompted review
Rated 5 out of 5 stars

Dominika at the Chelmsford shop…

Dominika at the Chelmsford shop remembered me from my previous visit a couple of months ago and as before was extremely helpful. She is also a very cheerful and welcoming person. A huge thank you to her.

21 July 2026
Unprompted review

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