Ann Summers Ltd Reviews 

82,751
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 1,127 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptional staff for their kindness, friendliness, and supportive approach, making shopping comfortable and enjoyable, especially during personalized bra fittings that ensure a perfect fit and boost confidence. Products are also highly regarded for their quality, wide selection, great value, comfort, and excellent fit. However, some customers also noted concerns regarding customer service interactions, mentioning generic template responses or misinformation about orders. Additionally, a small portion of people were dissatisfied with packaging, citing issues like torn boxes, visible items, or non-discreet wrapping.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, kindness, and... See more

Product

Consumers find product to be positive, with many reviewers expressing satisfaction with the quality and fit... See more

Service

People report positive experiences with service, often highlighting the warm, professional, and helpful... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the helpfulness,... See more

User experience

Customers had positive experiences with user experience, often highlighting the helpfulness and friendliness... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was lucky enough to be assisted by the lovely viktoria today (Northampton branch) and she was everything and more in helping me find the perfect bras, and made me feel very comfortable:). She took h... See more

Rated 5 out of 5 stars

We were helped today by an amazingly helpful team at Ann Summers Northampton but special shoutout goes out to Niki. She really took the time to not only help me but also my daughter navigate through... See more

Rated 5 out of 5 stars

Myself and my daughter went shopping for some new underwear. In the Plymouth store We were assisted by Zoe who was absolutely amazing. I purchased two beautiful sets which I am absolutely loving the... See more

Rated 5 out of 5 stars

I spoke to Dom and she helped me with a fitting and enlightened me at 28 years old that back sizes change the cups. She was sooo friendly and kind and supportive. Also I spoke to another lady next to... See more

Company replied


Company details

  1. #10 of 19 best companies in Sex toy store
  2. #6 of 12 best companies in Erotic clothing
  3. #16 of 38 best companies in Lingerie shop
  4. #22 of 37 best companies in Swimwear shop
  5. #32 of 56 best companies in Underwear shop

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

83k reviews

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Asks customers to review

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Replied to 93% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(82,751)

1,331 reviews in the last 12 months

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Rated 5 out of 5 stars

Changing an item I had purchased

I visited your Chelmsford store again on Tuesday 21st July 2026 as one item of underwear I had purchased had a slight defect. I was greeted by Elisha who agreed and immediately replaced the item and just had to put the change of item through the till. Elisha remembered me from my last visit and was very lovely to me and thoroughly professional. I am so impressed with the service at Ann Summers in Chelmsford, I will definitely be visiting again in the future and, although expensive, it’s very good quality underwear and I love the vibrant different colours. Many thanks again to Elisha for a first class service!

21 July 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service and experience

I had such a lovely experience with Dawn in the Blackpool store. From the moment I walked in, she greeted me with a huge smile and made me feel genuinely welcome. She was friendly, approachable, and had a great sense of humour, which instantly put me at ease.

She was incredibly knowledgeable about the products and took the time to answer all of my questions without making me feel rushed. There was absolutely no judgement just honest advice, plenty of laughs, and outstanding customer service.

I even left with products I didn’t know I needed! 😂 That’s the sign of someone who really knows their stuff without ever being pushy.

Dawn is a real credit to the company. Best of luck in your new store in Manchester
I’ll definitely be coming to visit!

22 July 2026
Unprompted review
Rated 5 out of 5 stars

On the 15/07/26 I had such a fantastic…

On the 15/07/26 I had such a fantastic experience at the Edinburgh Ann summers thanks to Ellis. She was incredibly friendly, professional and made me feel completely at ease during my bra fitting with her. She really took the time to help me find what I was looking for even if it took a good while !! It really helped with my confidence.

What stood out to me was how professional she was despite the struggles it took to find the right size but after many many bras it all worked out in the end due to her. I couldn’t recommend her more highly!

15 July 2026
Unprompted review
Rated 5 out of 5 stars

Bra fittings

Went for a bra fitting and ended up buying one. The style of bras are so pretty and hears from a friend they last long.

However what truly sold the experience was Jessie who did me and my friends' fittings. She is actually so perfect and we all felt so comfortable with her. Would definitely shop there again, and would definitely hope to see Jessie again she deserves the world.

We shopped in the Ann Summers in Cambridge

22 July 2026
Unprompted review
Rated 1 out of 5 stars

My entire weekend was completely ruined…

My entire weekend was completely ruined because of their click and collect. I ordered it on Monday for express next day delivery, never got an email to confirm that it was ready for collection (which they tell you to wait for before coming into the store) and to my utter disappointment, i received an email on Wednesday telling my that it hadn’t been collected and was on its way back to the warehouse!

Normally have a great experience but avoid their click and collect if you don’t want your weekend plans to be ruined.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Had amazing service in the cabot circus…

Had amazing service in the cabot circus store, a staff member called Seth complimented my hair and helped my friend find the perfect fit for her without making anything uncomfortable or awkward! Thank you, good customer service and kind staff!

22 July 2026
Unprompted review
Rated 5 out of 5 stars

bra fitting

i had such a lovely bra fitting experience with chanelle! she took so much time to help me find the perfect fit and picked out such a cute selection of bras for me to try. she was incredibly sweet, patient, and really listened to what i liked, helping me find the most gorgeous colours that suited me. i never felt rushed and left feeling so much more confident. i’ll definitely be back for my next shop. thank you so muchhhh! 💕

21 July 2026
Unprompted review
Rated 1 out of 5 stars

Both my parcels had been opened

Both my parcels had been opened, I'm guessing by the courier. The most expensive item was missing... surprise, surprise.
Evri is cheap, and useless! I would suggest that you use a more reliable courier company!

22 July 2026
Unprompted review
Rated 5 out of 5 stars

lilly!!

just went to ann summers to get measured / new bras, loveliest worker lilly!! super helpful amazing communication and reassurance on eveything!! give this diva a raise!!! thankyou sm!! <3

22 July 2026
Unprompted review
Rated 5 out of 5 stars

Jessie - great job

Jessie helped me and my friends do bra sizings, she was super professional, friendly, patient and helpful. She helped us found what we liked and was very efficient.

22 July 2026
Unprompted review
Rated 5 out of 5 stars

The York store!!

The York store!!! I had a bra fitting with Claire and she was amazing, so helpful and friendly!! :) highly recommend!!✨️✨️

22 July 2026
Unprompted review
Rated 5 out of 5 stars

I had a wonderful experience thanks to…

I had a wonderful experience thanks to Sadie. She took the time to help me find the perfect fit and guided me towards styles that suited me really well. She was incredibly patient, knowledgeable, and made the whole bra fitting experience feel comfortable and relaxed. Her warm, reassuring approach gave me so much confidence, and I never felt rushed or pressured. Customer service like this is hard to find, and I'm so grateful for all her help. Thank you, Sadie, for making what can sometimes feel like a daunting experience such a positive one!

22 July 2026
Unprompted review

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