Aviva Reviews 

66,986
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 14,196 reviews, reviewers overwhelmingly had a great experience with this company. People regularly praise the straightforward pricing and the ease of managing policies online, noting that the platform is exceptionally well-organized and simple to use for everyday purchases. Consumers appreciate how quickly they can secure comprehensive coverage without unnecessary delays or complicated steps during the buying process. However, some customers also noted that reaching human support can sometimes be quite challenging and frustrating. Reviewers mentioned that the online chatbot often fails to provide useful assistance, leading to prolonged waiting times and difficulties when trying to resolve specific policy questions or make account updates.

What people talk about most

Price

Reviewers highlight positive aspects of price, noting that renewal amounts are competitive and often cheaper... See more

User experience

Customers had positive experiences with user experience, highlighting the slick, seamless website and... See more

Website

Reviewers mention positive feedback about website, highlighting that the platform is easy to navigate,... See more

Service

Consumers find service to be ambiguous, with reviewers praising the easy setup, good quotes, and... See more

Customer service

People report ambiguous experiences with customer service, as some reviewers describe frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We got the best quote for our needs from Aviva. First time we tu to get the policy there were some issues with verification and took quite a bit of persistence to be able to speak with someone but on... See more

Rated 4 out of 5 stars

Fairly straightforward experience to buy car insurance, website well laid out and easy to navigate Downloaded the app after it which also seems easy to use

Rated 4 out of 5 stars

I used compare the market as usual Found the site easy to use, decided on my policy ,and went to make my telephone call to the company as I’m not very tech savvy or confident . Eventually I found th... See more

Rated 5 out of 5 stars

It was easy to re-new policy; and I was pleasantly suprised to see, once I had checked and updated a couple of small Detail changes, that my Renewal amount was actually less than the original quote.... See more


Company details

  1. Insurance agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

67k reviews

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4.3

All reviews

(66,986)

13,543 reviews in the last 12 months

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Rated 1 out of 5 stars

After making a claim for lost two items…

After making a claim for lost two items of jewellery they have confirmed they will only compensate as one item. They have used Goldsm jewellery who have been absolutely horrendous. Items were purchased 18 years in between and Goldsmith have said that they were purchased together absolutely a joke.
You can't buy these items together when asked for proof they said it would be from their own supplier and not available anywhere else. They would be getting them made ?????
They wanted me to pay over £3000 to get the items from them. If you have an e card for goldsmith you get more money than if they give a cash settlement.
I will certainly not give Goldsm a penny, and will certainly not renew a policy with Aviva.
Waiting for a follow up call with senior management.
Avoid this insurance company
I wish I did and certainly will im the future

4 November 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Bridget, thanks for sharing this with us here. We're sorry this experience hasn't been the smooth journey we'd expect for our customers.
We're pleased the team are due to get in touch and discuss this further. However, if you need anything in the meantime, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Home Emergency Cover through AVIVA

If you have Home Insurance and select additional Home Emergency Cover, BEWARE that you may not be covered in your hour of need when you have a leaking tap! You're probably better off saving your money and buying Home Emergency cover separately with another company! AVIVA use Homeserve for Home Emergency, who rightly stated that leaking taps are in fact not covered as per the AVIVA policy. Something that may not be realised until a problem occurs! Yet Homeserve, sell Home Emergency Cover separately, and a lot cheaper, especially for the first year, although they impose a £60 Excess per claim, and do cover leaking taps....So, in my opinion something is very wrong here! and Home Emergency cover through Aviva is not worth the money, and have too many exclusions, more than inclusions in my opinion, and can't really be trusted if theres a major catastrophe. Furthermore, AVIVA refer you to Homeserve for complaints, despite the premium being paid to AVIVA, this sounds wrong as well? As going by the Consumer Rights Act 2015, my contract is with AVIVA not Homeserve!

12 October 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Sonny, thanks for sharing your feedback with us here. We're sorry you weren't covered this particular time.
Our services will differ from those with other companies, so it's important to ensure you have the cover that best meets your needs.
If you'd like to discuss this in more detail, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

FARCE

I DON’T HOW MANY AI BOTS I DEAL WITH AN TO RESOLVE A MAJOR ISSUE, GET A BLOODY HUMAN DEALING WITH IT NOW !!!!

What is this going to take ????

DEAL IT THIS NOW !!!!!!!!

TRIED ESCALATING TEAM - WORTHLESS
TRIED COMPLAINTS TEAM - TOTALLY INEPT

1 November 2026
Unprompted review
Aviva logo

Reply from Aviva

Thank you for sharing your experience ⭐

We can see how frustrating this has been, especially after contacting multiple teams and feeling that your concerns still haven't been resolved. We appreciate how important it is to be able to speak with a person when dealing with a significant issue, and we're sorry to hear that your experience has left you feeling let down.

We've taken your feedback on board regarding our support channels, escalation process and complaints handling, as this is not the experience we aim to provide. If you need to contact us. Please send us a private message on Facebook - just search for Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: **186206**

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Aviva zero Car insurance, don't bother

Current customer of an Aviva Zero car insurance plan. I've had constant issues with Aviva not taking direct debits payments from me which thankfully is now resolved but I've made around 3 separate complaints on the issue during the time... It however took 4 months to resolve! I had to ring up every 15th of the month to make a manual payment to make sure I was covered and stayed up to date even though I confirmed the direct debit option. I believe it was October I was told I won't need to ring up next month as it will be resolved by then... roll on the next month and I get an email saying my plan has been cancelled due to non-payment. I couldn't get to work so had to book last minute holiday to call up and resolve the issue and make yet another manual payment and raise another complaint. So now I'm out of pocket and using holiday because of their lack of prioritising their tickets and frankly awful system and customer service. Absolute joke. I've had no compensation for the time I've spent on the phone as well as my own holiday used to chase them.

2 November 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Oliver, thanks for leaving us a review and sharing what's happened. We're sorry to hear this has taken some time to resolve for you, we can certainly see the difficult position this has put you in.
All of this will be considered when providing the outcome of your complaint, but if you need to make us aware of any additional info, please get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 5 out of 5 stars
Aviva logo

Reply from Aviva

Thank you for sharing your review ⭐

We're delighted to hear that you found the coverages good and the process efficient. We know that customers value both strong cover and a straightforward experience, so it's great to know we delivered on both for you.

Thank you for taking the time to share your feedback and for choosing us.

Welcome to the Aviva family! 💛

If you need to contact us, you can get in touch with our team directly here 👉https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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