Picnic. Reviews 

605
•
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 441 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally find the platform very easy to use, appreciating the quick setup process, clear policy options, and competitive pricing available compared to other providers. Many people note that the digital interface is clear, straightforward to navigate, and makes finding necessary insurance details simple. Some reviewers were not happy with the customer service, experiencing extremely long wait times on the live chat and struggling to reach helpful human support agents. Others also mentioned encountering unexpected administration fees, technical login difficulties, and sudden price increases shortly after purchasing their new policies.

What people talk about most

Price

Users describe ambiguous experiences with pricing, as many reviewers appreciated getting great rates and... See more

Customer service

Reviewers highlight deep dissatisfaction with customer service, reporting extreme wait times on phone lines,... See more

User experience

People report ambiguous experiences with user experience, as some consumers found the application smooth,... See more

Website

Customers consistently note ambiguous experiences with website navigation, as some reviewers found the... See more

Service

Reviewers mention ambiguous feedback about service, noting that while some consumers enjoyed a smooth... See more

Reviews shaping this summary

Rated 3 out of 5 stars

57, ten years no claims - no points - low milage- 830 quid!! Shocking - but I have to have it because the law says - won't be long before the insurance is more than the car. Love nothing more than pay... See more

Company replied

Rated 4 out of 5 stars

The website was clear, with all options available shown but updating details was a little tricky for someone not that comfortable with tech. Having purchased the policy I needed (at a reasonable price... See more

Company replied

Rated 4 out of 5 stars

The price was competitive, the web site is relatively easy to use, but i ended up with breakdown cover, which i did not want and really struggled to remove it. I eventually had to leave the site, and... See more

Company replied

Rated 4 out of 5 stars

Setting up my policy was quick and easy, and the pricing is very fair and competitive compared to other quotes I received. The customer service has been good so far. I am giving it 4 stars just becaus... See more

Company replied


Company details

  1. Car and Motor Insurance Agency
  2. also in
  3. Insurance agency

Written by the company

Get a car insurance quote from Picnic and see how simple car insurance should be. Picnic is powered by 1st Central, with over 15 years’ experience in UK insurance. So you know you’re in safe hands. Picnic is built for UK drivers who want insurance that’s easy to manage and there for them when it matters. Because everything’s online, you’re in control of your policy day to day via Your Account. You can shape your cover around what matters to you. Add optional extras like RAC Breakdown Cover, Legal Cover, Personal Accident, Hire Car or Excess Protection – so you only pay for what you need.


Contact info

3.3

Average

TrustScore 3.5 out of 5

605 reviews

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3.3

All reviews

(605)

587 reviews in the last 12 months

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Rated 1 out of 5 stars

don't trust this company

don't trust this company, it is not reliable in quote, once you paid the premium, more money to pay, ask you to upload details for No Claim Discount, whatever you submit, they don't accept, then, increase your premium by few times, they know you will cancel policy, no problem to them, they charge you excessive admin fees and cancellation fees

18 August 2026
Unprompted review
Rated 1 out of 5 stars

AVOID!! Terrible.

If I could give this company a 0 star review I would, quite frankly, 1 star is being overly generous.

This is quite possibly the WORST company I have ever dealt with in terms of customer service. I took out a policy last weekend and noticed shortly after confirming that I had mis-dated my no claims bonus by 1 year.

I spent 5 hours sat in a queue for a live chat only to be told I needed to phone the customer services through 1st Direct. I called 1st Direct and after sitting on hold for 2 hours they told me “we can’t help, you have a picnic policy, please use the live chat”.

When I asked the call handler if they could raise a complaint for me they noted that even something as menial as raise a complaint for me but alas, I was told that this was not something they were able to do and that I would need to wait further time on hold to speak with the complaints team. Having already spent 7 hours trying to solve a simple correction of details I did not have the energy nor time of day to wait for the complaints team.

I followed up via email with the company to see if they could help with my issue. This was on Saturday 31st October. Why was I not surprised to see their “speedy” response arrived today 5th November asking me for the same details I had provided 5 days prior.

The customer service at this company is diabolical and I genuinely would steer clear of it if you can. No one can do anything, just send you queue hopping from different departments. Absolute joke.

5 November 2026
Unprompted review
Rated 1 out of 5 stars

Picnic/1st central

Picnic/1st central, initially easy to setup but then absolutely terrible, changed to personal reg plate and they emailed to say I must cancel the insurance due to a change. They wanted more money basically and then wanted money because they forced me to cancel policy. I should have learnt my lesson after issues setting up my partners policy, nothing but a headache. I would never use again, avoid these insurance companies.

5 November 2026
Unprompted review
Rated 5 out of 5 stars

Cant say much yet because my insurance…

Cant say much yet because my insurance didn’t start, but as they are related to 1st central insurance guess will all good.
They price was ok no much difference from what 1st central offered me but im happy.
So far all good

29 October 2026
Rated 5 out of 5 stars

Easy to follow instructions

Easy to follow instructions, quick service from getting quote to sorting direct debit and finalising everything.

2 November 2026
Picnic. logo

Reply from Picnic.

Hi

We are glad you enjoyed your experience with our clear setup process, quick quoting, and efficient payment arrangement. Thank you for your feedback.

Emily

Rated 5 out of 5 stars

Really quick and easy

28 October 2026
Picnic. logo

Reply from Picnic.

Hi

We are pleased to hear that your experience was straightforward and efficient. Providing a quick and hassle-free process is always our main goal.

Emily

Rated 4 out of 5 stars

Quick

Quick. Relatively simple to get quote albeit repeatedly upselling at checkout with direct warnings about not adding paid extras with multiple optouts required.

28 October 2026
Picnic. logo

Reply from Picnic.

Hi

We are glad you enjoyed the quick and straightforward process of obtaining your estimate. We also appreciate your feedback regarding the checkout experience. We aim to offer helpful options, but we hear your frustration with the multiple warnings and prompts required to decline them. We will review this flow to make it smoother.

Emily

Rated 3 out of 5 stars

Cheaper then Confused!

Surprised with the quote and it was cheaper then most comparison site. The only complain I have was the confusing element of selecting all the extra over several screens when all of this could be done on one page at the end!

4 November 2026
Picnic. logo

Reply from Picnic.

Hi

We appreciate you taking the time to share your feedback. We are pleased that our competitive pricing was a positive surprise for you. However, we acknowledge your frustration regarding our multi-stage selection process for add-ons. We want our website to be straightforward, so we will review this layout to make it more user-friendly.

Emily

Rated 5 out of 5 stars

Great and great

26 October 2026
Picnic. logo

Reply from Picnic.

Hi

We are glad you had a positive experience. We always aim to keep our process as simple and straightforward as possible for our customers. Thank you for taking the time to share your feedback.

Emily

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