South West Optics Reviews 

636
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 242 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff members for providing exceptionally helpful, knowledgeable, and honest advice when selecting specialized optical equipment. Many people also warmly appreciate the highly competitive pricing and fantastic value deals available across their extensive product range. Consumers note that the online ordering process is remarkably smooth, clear, and very straightforward to navigate. Buyers consistently highlight the impressively fast delivery services and the secure, careful packaging of their delicate items. Numerous completely satisfied reviewers express strong confidence in the business, confirming their intention to return for future retail purchases.

What people talk about most

Product

Customers report great satisfaction with the product, highlighting the superb optics and lightweight design... See more

Service

Customers consistently note positive experiences with service, highlighting a swift, professional, and... See more

Delivery service

Consumers find delivery service to be positive, highlighting extremely fast shipping times where orders... See more

Staff

Users describe positive interactions with staff, consistently highlighting their welcoming nature, extensive... See more

Price

Reviewers mention positive feedback about price, frequently highlighting that items are significantly cheaper... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very welcoming and helpful. I arrived at South West Optics unannounced as I was staying nearby on holiday. The showroom was in a secure building and I was guided to the sales area. I had previously vi... See more

Company replied

Rated 5 out of 5 stars

Fantastic offer on Hawke 8 x 42 APO. Very quick delivery but Royal Mail let everyone down by just leaving the parcel sitting by my front door. Very frustrating to report that I could not get the... See more

Company replied

Rated 5 out of 5 stars

Thoroughly recommend South West Optics if buying online. Spoke on numerous occasions with Russell re binocular choice both for my daughter and myself. After much discussion the choice was whittled d... See more

Company replied

Rated 5 out of 5 stars

I've just purchased a spotting scope and tripod from South West Optics. I was guided through my purchase patiently, helpfully and expertly by Russell over several phone calls. I can't recommend their... See more

Company replied


Company details

  1. #7 of 13 best companies in Binoculars shop
  2. #11 of 92 best companies in Outdoor clothing and equipment shop
  3. #3 of 7 best companies in Telescope Shop

Written by the company

South West Optics is the ultimate destination for nature enthusiasts. Home to the widest selection of Binoculars and Spotting Scopes in the UK. Located in Torquay, Devon, South West Optics was established in 1996 by Steve Rogers an avid bird watcher and optical specialist. Since Steve's recent retirement, the business has been purchased by 4Wildlife Limited who have a clear vision of becoming one of the leading names in the UK's wildlife scene, catering specifically to the needs of bird watchers and nature lovers. SW Optics is an official main UK dealer of renowned brands such as Swarovski Optik, Carl Zeiss, Leica, Kowa, HIKMICRO, Hawke Optics, Opticron, Vector Optics, Athlon, Vortex Optics, Delta Optics, Manfrotto- and many more! We bring you the best and most trusted names in the industry. We ensure a diverse range of options to suit your specific needs. Our wide selection extends beyond binoculars to thermal and night vision optics as well as spotting scopes. We enable you to explore and appreciate the beauty of nature with clarity and precision in all light conditions.


Contact info

4.9

Excellent

TrustScore 5 out of 5

636 reviews

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4.9

All reviews

(636)

232 reviews in the last 12 months

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Rated 5 out of 5 stars

Premier service

You would find it difficult to find a shop or online seller better than this one. One day from order to delivery.

24 July 2026
South West Optics logo

Reply from South West Optics

Thank you for the review!

Rated 5 out of 5 stars

super service

super service. I only ordered a small relatively inexpensive item and it arrived next day. Many thanks.

22 July 2026
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Reply from South West Optics

Many thanks for taking the time to leave us feedback! It’s fantastic to hear your order arrived the very next day. We really appreciate your support

Rated 5 out of 5 stars

Purchase of Binoculars

Easy ordering, quick despatch and excellent packaging

13 July 2026
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Reply from South West Optics

Thanks for the 5 star rating! We’re super happy to hear that everything from ordering to delivery went smoothly.

Rated 5 out of 5 stars

Excellent service from the first…

Excellent service from the first moment.
Easy website to navigate, clear communication, swift processing and dispatch of my order, along with a competitive price to begin with.

Very easy to recommend this company.

13 July 2026
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Reply from South West Optics

Thank you so much for the fantastic feedback. We're thrilled to hear that everything from our website to delivery met your expectations, and we really appreciate your recommendation.

Rated 5 out of 5 stars

Excellent quality and service

Service excellent
Delivery on time

6 July 2026
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Reply from South West Optics

Thanks so much for leaving us a 5 star review! We’re thrilled to hear you had a great experience and that your order arrived right on time.

Rated 5 out of 5 stars

SW optics had a tripod that I had found…

SW optics had a tripod that I had found hard to find. I placed the order, which was quickly confirmed and delivery soon followed.

13 July 2026
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Reply from South West Optics

Thank you for the great feedback! We pride ourselves on fast service and getting hard t -find gear into your hands as quickly as possible.

Rated 5 out of 5 stars

Great price and speedy delivery

Great price and speedy delivery, with a very professional service from Russell and Adrian - 5 stars 🌟

7 July 2026
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Reply from South West Optics

Thanks so much for the 5 star review! I’ll be sure to pass your kind words along to Russell and Adrian they’ll be thrilled to hear they made your experience so positive

Rated 5 out of 5 stars

Great customer service

Great customer service. Spoke with one of their team at the national photography show in Birmingham as I was looking for a new tripod. Unfortunately they didn’t have one at the show that suited my needs but they did tell me about another model they had online. Ordered that night and was delivered a few days later. Great customer service and was kept up to date throughout the process

18 March 2026
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Reply from South West Optics

"It was fantastic meeting you at the Birmingham show! We're so glad our team's recommendation hit the mark and that your new tripod arrived quickly and safely."

Rated 5 out of 5 stars

Great service

Russell spent time discussing my requirements and giving me a fee options. I came away very satisfied with my purchases. I will be back

6 July 2026
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Reply from South West Optics

Thank you for the 5-star review! We're so glad you had a great experience with Russell, and we look forward to seeing you again soon.

Rated 5 out of 5 stars

5*****

Spoke to Russ regarding the purchase of a pair of Noctivid 10x25 ….
Not only was I given the specification , his own personal opinion but also we had a discussion of my intended use and expectations. All with absolutely no sales push. It genuinely appeared that Russ’s priority was getting me best for my requirements.
I made a purchase and the Noctivids were delivered within 24 hours !!!
A1 advice and 5 star service, well deserving of a 5 ***** review.
Thank you

7 July 2026
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Reply from South West Optics

We are absolutely delighted we could get your new Noctivids to you in under 24 hours! Thank you for your support, and we hope you enjoy many incredible views with them.

Rated 5 out of 5 stars

Good service and quick delivery

Great service, albeit an online purchase but easy to navigate web shop, with decent prices and swift processing and delivery.

I wouldn’t hesitate to recommend or use again in the future.

6 July 2026
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Reply from South West Optics

We really appreciate your kind recommendation! Knowing that you had a great experience from click to delivery means the world to us, and we can't wait to assist you again in the future.

Rated 5 out of 5 stars

Great company very helpful with any…

Great company very helpful with any questions about product I purchased, very fast delivery would highly recommend, would purchase in near future.

15 June 2026
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Reply from South West Optics

Thank you for the 5 star review, We're delighted you had a great experience with our team and delivery, and we look forward to serving you again in the future

Rated 5 out of 5 stars

Quick prompt service

Quick prompt service

25 June 2026
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Reply from South West Optics

We know your time is valuable, so we're incredibly glad we could deliver a prompt experience. Thanks for choosing us!

Rated 5 out of 5 stars

Great advice and service

The scope and tripod package I was after was not available on their website and I was unsure about the tripod and head to buy. Russell rang me after I left a message, a sign he cared, not always the case these days. He was very knowledgeable which helped me decide, and put together the package at a good price. I was nervous spending so much with an organisation I had only discovered recently, but the ordering and the delivery was efficient and quick. I had not handled the tripod beforehand, yet I am very pleased to say it functions as well as Russell described. Very pleased.

24 June 2026
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Reply from South West Optics

Thank you for sharing your experience. We pride ourselves on expert guidance and efficient service, so we're delighted Russell could assist you in customizing the right package at a great price. We appreciate your business and hope you enjoy your new equipment.

Rated 5 out of 5 stars

Friendly knowledgeable advice.

Friendly knowledgeable advice.

23 June 2026
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Reply from South West Optics

We love hearing this! Thank you for choosing us, and please don't hesitate to reach out the next time you need a bit of guidance.

Rated 5 out of 5 stars

The company rang me back almost…

The company rang me back almost immediately and dealt with my questions in a full and friendly manner. Gave me frank and honest advice which led me to my purchase of the cheaper product (relatively speaking!)

17 June 2026
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Reply from South West Optics

Thank you so much for the fantastic review! We always aim to provide honest advice to ensure you get the right product for your needs, not just the most expensive one. Enjoy your new gear.

Rated 5 out of 5 stars

Superb geared head.

Initially this was out of stock but Russell informed me as soon as they were available, great service and delivered the next day after ordering. The geared head is excellent.

15 June 2026
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Reply from South West Optics

Thank you so much for the 5 star review! I'll be sure to pass your kind words on to Russell, and we're thrilled to hear your new geared head is performing excellently.

Rated 5 out of 5 stars

Great customer care

I've just purchased a spotting scope and tripod from South West Optics. I was guided through my purchase patiently, helpfully and expertly by Russell over several phone calls. I can't recommend their customer care highly enough. Thank you!

22 June 2026
Unprompted review
South West Optics logo

Reply from South West Optics

We're so pleased you had such a great experience over the phone with Russell! I’ll be sure to pass your kind words along to him, and we hope you love your new gear.

Rated 5 out of 5 stars

Professional !!

Professional !!! Great service !

17 June 2026
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Reply from South West Optics

Thank you for your support! We look forward to providing you with the same excellent service the next time you need us.

Rated 5 out of 5 stars

Best price and next day delivery

Very happy with my Hawke Frontier APO 8x42 binoculars. Not only were they the cheapest I could see by far online, they were also delivered next day. Quality is excellent 👍

17 June 2026
South West Optics logo

Reply from South West Optics

Thank you so much for the 5 star review! We're thrilled to hear you're loving the quality of your new Hawke Frontier binoculars and enjoyed our fast delivery.

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