Sure Petcare Reviews 

3,804
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 622 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the dedicated staff for being exceptionally helpful, friendly, and efficient when handling daily inquiries and technical questions. Consumers genuinely appreciate the innovative products and note that support agents consistently provide prompt replacement units or necessary spare parts entirely free of charge. However, some people mentioned that certain devices developed unexpected mechanical faults over extended periods of use or drained fresh batteries too quickly. A few reviewers also experienced frustrating communication barriers with customer support representatives or encountered unhelpful responses when attempting to resolve complex technical problems.

What people talk about most

Product

Clients share positive opinions on product quality, noting that items like pet feeders and cat flaps are... See more

Customer service

People report positive experiences with customer service, highlighting prompt responses and helpful staff.... See more

Quality

Reviewers highlight ambiguous aspects of quality, expressing mixed experiences with device reliability over... See more

Service

Customers had positive experiences with service, noting prompt and efficient support when dealing with... See more

Staff

Consumers find staff to be positive, helpful, and exceptionally patient during troubleshooting processes.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Installed a new microchip activated catflap without any problem but then found that after initially going into 'learn' mode it dropped out of that mode after the cat refused to use the catflap and the... See more

Company replied

Rated 5 out of 5 stars

I love this company. I do not say that lightly but they have developed a nearly perfect product in the Microchip Pet Feeder and I have always received excellent support when needed. They also honor th... See more

Company replied

Rated 5 out of 5 stars

Great support and warranty service in NZ, just wish didn't have to use it so much. First installed Microchip CatFlap Connect + hub 6 years ago. I am now on my 2nd hub and 4th catflap. Almost all were... See more

Company replied

Rated 5 out of 5 stars

Our microchip activated cat flap developed an issue. I hadn't realised it was still under warranty and wanted advice. The company's customer service dept were easy to access by phone - which was a gre... See more

Company replied


Company details

  1. #75 of 161 best companies in Pet Care Store
  2. #62 of 116 best companies in Manufacturer

Written by the company

At Sure Petcare, we understand that your pet is an important member of the family and that you want to provide the very best care for them throughout their life. Our range of smart pet products help you to do this by solving some of the common problems of day-to-day pet care, leaving you more quality time to spend with your furry friend. Our multi award-winning range of microchip-operated pet doors solve the well-known problem of unwanted, intruder animals entering the home, while our feeders enable the easy separation of food in multi-pet households, to prevent food stealing. And our innovation has not stopped there. Our app-connected products enable you to care for your pet like never before: not only by controlling your pet’s devices using your smartphone, but also by tracking their day-to-day behaviours and routines to gain a much deeper understanding of how to provide them with the best possible care. Sure Petcare – smart products for smart pet parents.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

4k reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 84% of negative reviews

Typically replies within 48 hours

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4.7

All reviews

(3,804)

1,200 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Repair advice

We were having problems with the cat flap and I sent an enquiry by email, I received great support and advice including you tube videos and instructions of how to reset and repair the device. Really straightforward to follow and solved the issue. Highly recommend this company and after care customer service they provide is exceptional. Thank you.

4 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Mrs Shelley,

Thank you so much for taking the time to write your review, we are glad to read our Customer Service was able to assist you!

Kind regards,
Margaux

Rated 5 out of 5 stars
Sure Petcare logo

Reply from Sure Petcare

Dear Timothy,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our product!

Kind regards,
Margaux

Rated 5 out of 5 stars

Great customer support

Great customer support. I had a problem with my Microchip Cat Flap Connect door mechanism, after 3 years of using it which meant it would no longer lock. Margaux from support responded to my enquiry and within hours has rectified my issue. All I needed was to share some pictures of the problem I had.

4 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Angelos,

Thank you so much for taking the time to write your review, I am glad to read I was able to find a solution for you and your Flap!

Kind regards,
Margaux

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ **Outstanding customer service!**

I recently experienced an issue with my SureFeed Microchip Pet Feeder Connect and contacted Sure Petcare Customer Service for assistance.

I was genuinely impressed with how quickly and professionally everything was handled. After contacting support, I received a prompt response with clear troubleshooting instructions. I provided the information and video they requested, and within hours they had reviewed the issue and arranged for a replacement unit to be sent to me completely free of charge.

The replacement was dispatched straight away, there was no need to return the faulty unit, and the instructions provided for setting up the new feeder and transferring my cats over in the app were clear and easy to follow.

The whole experience was absolutely hassle-free. It's refreshing to receive such efficient, friendly and straightforward customer service these days.

A special thank you to Philip and the Sure Petcare team for resolving the issue so quickly. Excellent products backed up by genuinely excellent customer service.

**Highly recommended — five-star service from start to finish!**

4 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Simon,

We cannot thank you enough for taking the time to write this glowing review, which we have shared with our Team! We are very glad Philip was able to help you promptly with your Feeder!

Kind regards,
Margaux

Rated 5 out of 5 stars

Judith you are great

Judith put me at ease when she creatively supplied a free add on which solved a challenge we were having with the flap.

I fully recommend Sure.

4 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Nick,

Thank you so much for taking the time to write this lovely review, we are glad to read Judith was able to assist you and have shared your comments with her!

Kind regards,
Margaux

Rated 5 out of 5 stars

I had a broken microchip cat flap door…

I had a broken microchip cat flap door whilst the unit was under warranty. When I contacted the customer service they were very friendly and helpful. They promptly dispatched a free new door which I received the next day. The door has now been fitted and we have one happy cat! Overall very pleased with the service given and the end product.

3 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Terry,

Thank you so much for taking the time to write your kind review, we are glad to read our Customer Service was able to assist you with a new door, and that you are satisfied with your Flap!

Kind regards,
Margaux

Rated 5 out of 5 stars

Wonderful customer service

Wonderful customer service when my microchip pet door stopped working; Philip and Amy helped me though some tests & sent me replacement buttons to fit free of charge. Eventually I replaced the old door with a new one, the original having given long faithful service with my Maine Coon cat crashing through it several times a day.
Highly recommended.

28 August 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Sue,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to assist you with your Pet Door!

Kind regards,
Margaux

Rated 5 out of 5 stars

Great products with exemplary customer service

I’ve been using a SureFlap Microchip Cat Flap for over 10 years now – currently being on my second one due to an extension build. I have only had issues on two occasions - which were both of either my own or my cat’s making (i.e. not build quality). On both occasions I contacted customer services for advice who were exemplary. Both times, I was responded to same day by email and subsequently provided with a new part next day delivery which completely resolved my issues. In my opinion and experience, Sure Petcare is an excellent company who make quality products with commendable customer service. I shall continue to happily recommend you to others.

12 August 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Lisa,

Thank you so much for taking the time to write this wonderful review, we are glad to read our Customer Service was able to provide a solution for you each time! 🐾

Kind regards,
Margaux

Rated 5 out of 5 stars

Philip was always so kind and helpful…

Philip was always so kind and helpful and explained everything really well and helped me get to the bottom of the matter as fast as possible 👍

2 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Mary,

Thank you so much for taking the time to write your review, we are glad to read Philip was able to assist you, and have shared your lovely comments with him!

Kind regards,
Margaux

Rated 5 out of 5 stars

Excellent cat flap

I’ve bought 2 of the cat flaps for microchipped cat and they work a treat. Large in size and a little costly but easy to install and simple to programme.
And importantly, no more random cats getting in and fighting with mine!

26 August 2026
Sure Petcare logo

Reply from Sure Petcare

Dear Sue,

Thank you so much for taking the time to write a review, we are glad to read you are satisfied with our Flap keeping your pets safe!

Kind regards,
Margaux

Rated 5 out of 5 stars

I own 3 microchip feeders 1 broke

I own 3 microchip feeders, 1 of them developed an issue and after a video call the gentleman agreed that the feeder was broken beyond repair as the feeders come with 3 years warranty it was no issue to send out a new unit. Call handler was very helpful on the video call going through different settings on the feeder to make sure it wasnt user error.

2 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Bron,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to assist you remotely with your Feeder!

Kind regards,
Margaux

Rated 5 out of 5 stars

I have recently changed

I have recently changed
from a single entry cat flap (locks one way) to duel microchip access cat flap (locks both ways) . After reviewing for a few days, it has prevented a local Tom cat from gaining access (using his claws to open the flap) to my property,
While allowing quick access For my cat without issues. Works seamless with my cat microchip, no need for a cat collar!

1 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Jen,

Thank you so much for taking the time to write a review, we are glad to read our Dual Scan was perfect for your needs!

Kind regards,
Margaux

Rated 5 out of 5 stars

non functioning chip activated catflap …

Contacted Sure Petcare as my chip activated catflap had failed. They responded quickly and efficiently and upon accepting it wasn't functioning as it should sent out a replacement without quibble

1 September 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Hi there,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to assist you!

Kind regards,
Margaux

Rated 5 out of 5 stars

Piece of Mind

Tania at Sure Petcare put my mind at ease regarding a problem with my Sure Petcare Microchip Feeder. The door of the device was not opening or closing properly, which allowed other household pets to access its contents. After I provided a video demonstrating the issue, Tania responded quickly and assured me that a replacement would be sent out under warranty. Would highly recommend Sure Petcare !

31 August 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Kelli,

Thank you so much for taking the time to write a review, we are glad to read Tania was able to assist you with your Feeder!

Kind regards,
Margaux

Rated 5 out of 5 stars

Happy customer here

First of all, I absolutely love my SureFeed feeders for my cats! I’ve had them for years and have never had a single issue with them.

I recently reached out to customer support because I wanted to purchase new lids for my feeders. Over the years, the seams on mine had become dirty and difficult to clean, so I figured it was time for replacements. They asked me to send photos and, to my surprise, they’re sending me replacement lids completely free of charge!

I’m beyond happy with both the product and the customer service. It’s so refreshing to see a company stand behind its products and go above and beyond for its customers.

I truly can’t say enough good things about SureFeed and their support team. Thank you guys so much!

30 August 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Stephanie,

Thank you so much for taking the time to write your review, we are glad to read our Customer Service was able to assist you with your Feeder lids!

Kind regards,
Margaux

Rated 5 out of 5 stars

Excellent customer service and support

I recently had an intermittent problem with my SureFlap Pet Door Connect, which stopped reliably detecting my cat's microchip.

The Sure Petcare team were fantastic throughout the troubleshooting process. They worked through a number of tests with me, including RFID testing, sensor checks and reviewing videos I provided of the problem occurring.

Although it took some time to get to the bottom of the issue, they continued to investigate and eventually had their technical team review everything and identify the cause.

I really appreciated the patience, communication and willingness of the team to keep working with me rather than simply dismissing the problem.

A special thank you to Marie-Jose and Tania for all their help and for going above and beyond to resolve the issue.

I've been very happy with the support I've received from Sure Petcare and would happily recommend them to other pet owners.

Excellent customer service and a company that genuinely cares about helping its customers. 🐱❤️

29 August 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Steve,

Thank you so much for taking the time to write this glowing review, we are glad to read our Customer Service was able to assist you, and have shared your comments with Marie-José and Tania! 🐾

Kind regards,
Margaux

Rated 5 out of 5 stars

I had a problem with my cat door so I…

I had a problem with my cat door so I contacted Sure Petcare. They have been very easy to deal with and have sorted out the problem very quickly. I'm very happy with them

28 August 2026
Unprompted review
Sure Petcare logo

Reply from Sure Petcare

Dear Wendy,

Thank you so much for taking the time to write a review, we are glad to read our Customer Service was able to assist you quickly!

Kind regards,
Margaux

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