aim'n Reviews 

861
TrustScore 3 out of 5

3.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 35 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently praise the comfortable activewear online, mentioning fantastic quality, stylish designs, and durable materials that hold up exceptionally well over time. Many people also appreciate how nicely the clothing fits, noting great stretch, lovely colors, and a truly wonderful overall feel during daily use or intense workouts. However, some reviewers were not happy with the unhelpful customer support team and complicated return procedures involving extra fees. Some people also experienced unexpected sizing inconsistencies, or noticed that certain items felt too stiff, uncomfortable, or wore out rather quickly after washing.

What people talk about most

Product

Reviewers highlight ambiguous aspects of product, showing mixed feelings about their purchases. While many... See more

Quality

Customers consistently note ambiguous experiences with quality regarding the apparel and accessories.... See more

Return policy

People report negative experiences with return policy, expressing frustration over the complicated and slow... See more

Order

Clients share ambiguous opinions on order processes, with some reporting smooth and fast delivery and a swift... See more

Customer service

Users describe ambiguous interactions with customer service, revealing stark divisions in their experiences.... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I ordered the Black Sense Maternity and delivery was smooth and fast. The tights could be really good if it wasn’t for the very sharp and thick seems and edges that makes them uncomfortable to wear co... See more

Company replied

Rated 3 out of 5 stars

Ordering process is a swift. Delivery is fast! Size is consistent with the rest of Aimn tops I already owned, except the one shoulder top which is half a size too small. Also, the bra pads are really... See more

Company replied

Rated 4 out of 5 stars

Fantastic quality, material and designs. They dont hang or slip like the stax and crz yoga brands do. Ive bought from aimn a few times. Their tights are my go too. And its also warm yet breathable,... See more

Company replied

Rated 4 out of 5 stars

I bought pair of gold earrings and necklace - it says waterproof but the earrings tarnished so I bought another pair as I love them otherwise. The necklace is defs waterproof and hasn’t tarnished — ha... See more

Company replied


Company details

  1. Ladies' clothes shop

Written by the company

aim'n is the creative expression of our childhood dreams and values. It´s a devotion to positivity to empower women worldwide to believe in themselves and their potential. aim'n is a Swedish activewear and athleisure brand that was founded with the dream of motivating and activating women to a healthy lifestyle and to follow their dreams and listen to their hearts. We create innovative and durable products - to be worn 24/7, both for everyday life and training. Shop activewear for women online, tights, sports-bra, tops, leggings and much more at aimn.com.


Contact info

3.1

Average

TrustScore 3 out of 5

861 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.1

All reviews

(861)

66 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Aimn ski suit verbier

The shipping was superfast to the U.S. I love how warm the verbier jacket in espresso is. I sized down on the jacket and got the L normally I would get a XL. The stretch thermo ski pants in espresso I purchased in my normal size XL because I wanted the extra room. It feels so well made, stylish, and warm.

14 August 2026
aim'n logo

Reply from aim'n

Hi Troy,

Thank you so much for sharing your feedback! We are so glad to hear that your order arrived quickly and that you found the perfect fit for both items.

We hope this set keeps you warm and stylish all winter long!
Welcome back to find more pieces you like.

Kind regards/aim'n crew

Rated 4 out of 5 stars

Good customer service

Good customer service. Good products.

22 March 2026
aim'n logo

Reply from aim'n

Thank you for sharing your feedback!
We are so glad to hear that you love your new aim'n pieces and that you were happy with our service.

You are always welcome back!

Warmly,

The aim'n crew

Rated 3 out of 5 stars

I ordered the Black Sense Maternity and…

I ordered the Black Sense Maternity and delivery was smooth and fast. The tights could be really good if it wasn’t for the very sharp and thick seems and edges that makes them uncomfortable to wear compared to other tights I have. Maybe they get softer over time but after the first few washes they are still rough. I also wish they had some pockets.

1 August 2026
Unprompted review
aim'n logo

Reply from aim'n

Thank you for sharing this feedback Elin

We are glad the tights arrived fast and we truly hope you will love the tights as well.

Even without knowing the exact style you purchased, you can rest assured that our stretchy fabrics shape to your body, and you will likely notice a difference soon.

What matters most to us is that you feel completely happy with both the garment and the fit. If you feel that a size up might be better, we offer quick and free size exchanges to make it easy for you.

If you need any further guidance or assistance with sizing, you are always welcome to reach out to our support team—we are more than happy to help!

Warmly,

The aim'n crew

Rated 2 out of 5 stars

I ordered rain boots based on size…

I ordered rain boots based on size guide (in my normal size), but the boots were way too small. I’ve sent the boots back over two weeks ago, and only got an email saying that the package has arrived to some terminal and it might take 3 weeks from that day to get the money back?! Not happy with the size guiding nor the returning process.. Such a pity because the boots seemed very nice otherwise.

21 July 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Henni,

Thank you for your feedback. We are sorry to hear that the boots you purchased felt small in size. We do offer free size exchanges and hope you noticed this option and were able to use it. If you have chosen to exchange them, we can also ship the new size to you right away as long as you have contacted our support team.

The return process usually takes no more than 2 weeks, but during busier periods—such as the summer—it can take up to 3 weeks. This timeframe includes both transit and the refund process, so your return should be processed at our warehouse any day now.

If you haven't received an update, you are more than welcome to reach out to us at hello@aimn.com, and we will check on it for you right away.

You can find more information and our return terms on our website or in the FAQ.

We hope your next purchase is a perfect hit!

Best regards,

The aim'n crew

Rated 5 out of 5 stars

no duty tax which make the total…

no duty tax which make the total ridiculously costly

14 June 2026
aim'n logo

Reply from aim'n

Hi Christine,

Thank you for sharing your feedback with us.

To clarify your case, these duties are calculated and applied automatically at checkout before the order is confirmed and it affects all customers from US. These costs is not controlled by aim'n, and unfortunately, it is something we have no influence over.

The prices you see on site is already included taxes and can not be removed afterward.

We completely understand that unexpected fees are frustrating. We still hope you love your aim'ns!

Kind regards/aim'n crew

Rated 5 out of 5 stars

I love this store

I love this store. The best compression, comfort, quality! The shipping to Canada was fast, and cisterns service was great. I just bought 5 new items from here but had some pants and biker shorts I bought about 3 years ago. No pilling , they fit the same, in perfect condition and I wear them a lot!

22 May 2026
aim'n logo

Reply from aim'n

Hi Liberty,

Thank you for your feedback! We are so glad to hear that you found some new pieces from us, and we hope you will love them just as much as your previous items.

We hope our clothes will accompany you on many more adventures to come!

You are always welcome back.

Kind regards/aim'n crew

Rated 1 out of 5 stars

stressful

I would not recommend ordering from this store.

The return process is extremely frustrating and unnecessarily complicated. There is a lot of back and forth by email, but I keep receiving the same generic response instead of any real help. It feels like they are not properly addressing the issue.

Returning items is also very inconvenient. You have to print the return label yourself, which is annoying and outdated. The whole process takes too much time and creates unnecessary stress, especially if you simply want to send something back.

The return period is only 30 days, and with the slow and difficult email communication, this makes the experience even more stressful.

26 May 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi,

Thank you for sharing your feedback with us.

We have thoroughly reviewed your communication with our support team, and we are sorry to hear that you feel our replies haven't been helpful.

To clarify what happened, a size exchange was accidentally requested in our portal, even though this was not your original intention. This exchange was processed automatically after a return was received, and the new item was shipped out to you.

To receive a refund for this accidental exchange order, the item needs to be returned to us. Unfortunately, our carrier for your region (UPS) requires a printed return label.

Since you are currently away and unable to print the label, we have offered you a special exception: you are welcome to return the item as soon as you get back, if no one else at home is able to drop it off for you. Additionally, we have offered you a free return as a gesture of goodwill.

We are truly sorry that this has affected your experience. From our side, we have only wanted to help and have done our best to explain how we can solve this together.

Kind regards,
aim'n crew

Rated 5 out of 5 stars

Fast delivery to US

Fast delivery to US, good quality of clothing, improved return experience.

9 May 2026
aim'n logo

Reply from aim'n

Hi Marina
Thank you for sharing your feedback.
Nice to hear you had a good experience purchasing from us.

You are always welcome back :)

Best regards/aim'n crew

Rated 5 out of 5 stars

I love everything that I bought

I love everything that I bought. Had to change my pants because of the length and wonderful Sarah helped me to arrange it very quick and with same discount I bought my other pants at sale. I for sure will buy more from them.

28 April 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Natalia
Thank you for sharing this feedback and glad we could guide you to the perfect length.

We hope you find something more you like from us. Always welcome back <3

Love/aim'n crew

Rated 1 out of 5 stars

Very poor quality

I've ordered a sweatshirt, a pair of sweatpants, and a jacket from aim'n, and while I love the design, the quality has been very disappointing. For the price you pay, I expected top-quality sportswear, but it turned out to be of similar quality to what you can buy at any mass-market store for a fraction of the price. After several washes, the sweatshirts and pants look worn and old. I won't order from them again.
Update: I replied to your request with the information you requested, but I haven’t heard back. Here are the numbers of the orders: NL2137794 and
NL2127722.

27 March 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Aleksandra,

Thank you for sharing feedback with us.

We are very sorry to hear about this experience.

We have reached out to you previously to request your order details so we can look into this further and see which specific items you’ve purchased, but we haven't heard back yet. We would love the chance to investigate if something went wrong during the production of your specific items or if we can provide any guidance on care instructions to help them last longer.

Quality is our top priority, and we truly value your input as it helps us improve. Please feel free to get back to us at hello@aimn.com with your order number, and we will do our best to assist you.

Thank you again,
Kind regards/aim'n crew

Rated 1 out of 5 stars

Package still not arrived

Package still not arrived

18 March 2026
aim'n logo

Reply from aim'n

Hi Antoi,

Thank you for reaching out! We are sorry if there was any confusion regarding your order and the delivery details.

We have just replied to your request via email with all the information on when and how your parcel was delivered. According to our records, the UPS delivery should have arrived as planned.

We hope you will love your new aim'ns!
Kind regards/aim'n crew

Rated 5 out of 5 stars

Great Communication

Great Communication, always replies to queries straight away.
The product is good quality and great styles. Bought several jackets and tops and love them all.

26 February 2026
aim'n logo

Reply from aim'n

Hi Amanda,
Thank you for sharing your feedback. Lovely to hear you liked your aim'ns and hope you will continue finding pieces you like. Always welcome back :)

Wish you the best! / aim'n crew

Rated 4 out of 5 stars

Fantastic quality but shaping of tops could be tweaked

Fantastic quality, material and designs. They dont hang or slip like the stax and crz yoga brands do. Ive bought from aimn a few times. Their tights are my go too.
And its also warm yet breathable, especially their mid and 3/4 tights.
**My only feedback is the longsleeve top and the black and white jumper hugs around the neck too much which isnt comfortable. A V shape near the neck would be much better where it still covers the whole chest without hugging around the neck. **

17 February 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Em,
Thank you for sharing your feedback! It means a lot to us to hear that you appreciate your aim'n pieces.

We truly hope you’ll continue to find favorites in our upcoming releases and that our future designs will suit you even better. Your input is very important to us

Enjoy your day!
Kind regards/aim'n crew.

Rated 3 out of 5 stars

please please look into the paddings

Ordering process is a swift. Delivery is fast! Size is consistent with the rest of Aimn tops I already owned, except the one shoulder top which is half a size too small. Also, the bra pads are really too thin. I can see my n*****s through them.

2 February 2026
aim'n logo

Reply from aim'n

HI :)

Thank you for your feedback.

Sorry if one top felt smaller or see-through in this lighter color. The fabric is designed to be slightly more compressive than the other models to ensure it stays in place, given the one-shoulder design.

We always want your aim’ns to be a perfect hit!

Kind regards/aim'n crew

Rated 5 out of 5 stars

Fantastic fit

I’ve been a Lululemon fan for many years but the set I just bought from Aim’n beats it. The shape seamless leggings are a fantastic fit that offer great shaping to the booty and abdomen. And the long length is perfect for me as a tall woman. And this activewear not only looks great but is super comfortable. Very happy with my purchase!

8 February 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Jennifer,
Thank you so much for this lovely feedback!

Hearing that our Shape Seamless is your new favorites, truly made our day.

It’s also great to hear that the extra length works perfectly for you. Thank you for choosing aim’n.

Enjoy your new favorites and keep shining!
Kind regards/aim'n crew

Rated 1 out of 5 stars

I’m genuinely disappointed.

I’m genuinely disappointed.

I love the product itself, but the customer support completely ruined the experience and made sure I won’t be ordering again.

I made a mistake with the delivery address (auto-filled from my card) and contacted support as soon as I realised it. Instead of any real help, I received a polite-but-cold reply saying they can’t change anything, that it’s not their responsibility, and that if the parcel is returned, the shipping costs will be deducted from my refund.

So basically: no solution, no attempt to help, no ownership — just a reminder that I might lose both the product and part of my money. Wrapped in emojis and “have a lovely day”.

What’s most frustrating is that contacting support actually made things worse. I would have been better off staying silent and just hoping for the best. That’s a terrible sign for customer experience.

Mistakes happen. Good brands help you fix them. This one clearly doesn’t.

Great product. Very poor service. I won’t be buying again.

2 February 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Alice,

Thank you for sharing your feedback. We sincerely apologize that your experience with us did not meet your expectations.

While we generally cannot change addresses on confirmed orders, we overlooked that your order was a Budbee Home delivery. We truly regret that we didn't catch this in time and we have also apologized for this mistake in our previous correspondence with you.

Please note that if a parcel is returned to us due to an incorrect address, we always issue an immediate refund for the products.

Our goal is always to treat our customers with genuine kindness and a solution-oriented mindset. We fully understand that mistakes can happen when placing an order. In some cases, there are limited solutions available, which may result in the package being returned to us instead.

We wish you a pleasant day, The aim'n crew

Rated 1 out of 5 stars

Can’t believe it I have spent over $200…

Can’t believe it I have spent over $200 on my order I received only the confirmation email of my order and nothing else it’s been over a week so I email still no reply I find aimns number ring them had to deal with the rudest worker in my life she did not want to help me at all come to find out my parcel has been delivered (I don’t have my parcel) I have had no dispatch email no tracking number no delivery email nothing the number I rang for aimn told me there’s nothing they can do and I have to wait for aimn to email me back iv been waiting 3 days still nothing iv lost over $200 and have no clothing that I ordered what a rip very disappointed who will remedy this situation because iv have never ever brought off line and had no dispatch or tracking number

27 January 2026
Unprompted review
aim'n logo

Reply from aim'n

Hello Jade,

It is, of course, disappointing to hear about your negative experience.

However, we have requested more information regarding your order and have also asked Trustpilot to investigate this feedback further.

Several details in your review do not align with our standard procedures. For instance, we do not offer customer support via phone, and we automatically send all the notifications that you claim not to have received. If a parcel is lost we always assist our customers.

Please ensure that you placed your order through aimn.com (or your specific local market) and that you have been in contact with us via hello@aimn.com.

If this is not the case, you may have unfortunately purchased from a company that does not sell authentic aim’n products. If so, we kindly ask you to redirect this review to the correct company. Thank you.

Kind regards/aim'n crew

Rated 5 out of 5 stars

Aimn awesome.

Super fast shipping, arrived within 24 hours. Great points/voucher system. Quality comfortable clothing. Have purchased many items from here.

23 January 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Shan,

Thank you for sharing this feedback. Glad you liked your aim'ns and also see the benefits in our Society club.

Very welcome back soon!
Kind regards/aim'n crew

Rated 1 out of 5 stars

Poor quality, not worth the price

Ordered a ski jacket; the pink puffer, and the quality was so poor... For that price you would have expected it to be much ticker and with better lining, but the material felt really cheap and wasn't warm at all. Every other ski brand would be better: protest, roxy, lutha, nikkie, goldbergh, brunotti. Just don't go for this one... Cheap and not worth it.

12 January 2026
Unprompted review
aim'n logo

Reply from aim'n

Hi Jennifer,

We have requested additional information to confirm that this order was placed via aimn.com but with no reply.

If you purchased our pink puffer jacket, we are sorry it did not meet your expectations.

This jacket was released as part of our ski collection, but this particular style has more limited technical features compared to what is usually required or expected for skiing.
We always recommend reviewing the product description carefully if you are looking for specific performance features. It can certainly be worn while skiing, but depending on weather conditions, it may require additional insulating layers to perform well in colder or wetter climates.

We do hope you will enjoy the jacket for everyday wear. If you are looking for a jacket specifically designed for skiing, we can warmly recommend our Cortina Jacket or Verbier Jacket, which offer more technical features suited for time on the slopes.

Kind regards/aim'n crew

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look