Sembo.dk Reviews 

Bethina went above and beyond to help us when we had to rebook to a different hotel. Unfortunately, the hotel we were originally supposed to stay at was not completed in time, which created a stressful situation. Bethina spent several hours finding an excellent alternative for us and made sure everything was arranged smoothly. Her dedication, professionalism, and commitment to providing outstanding service were truly exceptional. We are incredibly grateful for all her help and highly appreciate the fantastic service she provided.

Sembo first confirms they want to pay back the money (which the flight company had already confirmed a long time ago could be repaid because of the situation in the Middle East), then nothing happens, and then they ask me to wait x4, blaming the airline. Now they are simply ghosting me. I've done a chargeback request. And even though they are supposed to pay me the amount back and the airline has confirmed, they are fighting the bank chargeback that I've asked my bank to initiate.

I suggest that everyone Sembo owes money to file a chargeback with their bank. Otherwise, it seems nothing will happen. An alternative, of course, is legal action.

Why does Sembo, which is really Stena Line, not spend time answering customer emails instead of posting empty comments here on Trustpilot that do no good?

Why doesn't Sembo stop trying to cheat its customers as well? You have my contact details; you have my case number. Tenna, answer my emails instead of writing anything here.

Notes on yet another empty answer from Sembo. I am yet to receive any answer to my emails. It's a bit strange that you answer here after a short time, but you never answer by email.

Maybe I am asking too difficult questions. Like for example: If you say you have contacted the airline, when did you do it? And who did you contact?

Also, no comments on you disputing my chargeback and actively fighting it? Is it ok 6 months later?

ALL: GET THOSE CHARGEBACKS GOING

DONT EVER BOOK THEM WORST CUSTOMER SERVICE. I have been waiting for Them to change my returm ticket for 3 weeks now. Still no change. The mistake is from their side and first they try to blame on the flight company. Worst thivies that just want money

I strongly advise everyone to avoid this travel agency. This has been, without question, the worst customer service experience I have ever had. I booked a flight through them on April 8 for travel on April 10 and even paid an additional 1,000 SEK for their so-called “premium insurance package” to have extra protection in case something went wrong.

When the airline cancelled the flight, I applied for a refund through the agency. I had paid a total of 8,200 SEK, but after waiting more than two months, I only received 6,599 SEK back. They simply kept around 1,500 SEK, claiming it was for “administrative fees”—despite the cancellation not being my fault and despite the expensive insurance I had purchased.

Paying extra for premium coverage turned out to be completely pointless. Long delays, poor communication, and hidden deductions make this agency feel more interested in keeping your money than helping its customers. Save yourself the frustration and book directly with the airline or use a more reputable travel agency instead.

I booked a ferry and hotel trip to Ireland and contacted Tenna with a number of questions and requests. I was delighted with all the support from Tenna who ensured all the requests were made, and all questions addressed in a timely and efficient manner. A friendly and professional customer experience. I will definitely make future bookings through Sembo, a very good experience.

I had special requirements add to my booking and Sembo representative Mimmi was very helpful to help me with that. Even communication went with slight delay everything was done in excellent and professional manner. Thanks to Mimmi!

I had to email Tenna a couple of times regarding my ferry booking to Ireland and she was so helpful and patient. Extremely efficient and was able to reassure me that I'd booked both crossings correctly at a very good price. Many thanks. Will definitely book through Sembo again.

Terrible experience with Sembo. We booked round-trip tickets for four people to Dubai via Istanbul and paid more than €2,000 in total. Sembo later canceled our tickets, and when we requested a refund, they tried to charge us €50 per ticket in “administration fees.” In total, we would have lost almost €800 for a cancellation that was entirely their fault.

What made the situation even worse was the customer service. Communication with Sembo was extremely difficult from the beginning. Emails were ignored, phone calls were not answered properly, and getting any clear information or support was almost impossible. We had to spend a huge amount of time chasing them for updates and fighting for our money back.

In the end, we had to contact our bank and consumer protection authorities to make sure we received the full refund we were legally entitled to.

This has been one of the most frustrating travel booking experiences we have ever had. Based on our experience, I would strongly advise people to avoid Sembo and book directly with airlines or through a more reliable company.

I book a ferry with a hotel stay every year though the Sembo site, though it is a slightly convoluted process, Tenna from Sembo advised me on the correct process to achieve my desired outcome and was very quick in changing my ferry dates to what I needed, great customer service.

DO NOT use or pay for Sembo's 'service', their customer service is nonexistent and their business practices are predatory.

Our return tickets home, have been changed drastically twice already. What used to be 16hour trip back home, is now a 30hour trip and the date has been delayed by two days.

However the worst part is how Sembo managed to help or even answer our questions with these changes. They ignore our emails, refuse to help us in anyway, dont answer our questions or give us information. The experience booking through Sembo has been horrible, avoid this company like a plague.

We had a very good experience buying our plane tickets through Sembo. Aleksandra was very patient and answered my email queries quickly.

Never book at Sembo. English below,

Jeg blev direkte fusket ift. hotellet. Der var lovet / købt en pakke rejse til Istanbul hvor hotellet angiveligt skulle ha været et 5 stjernet hotel. Men da vi ankom lå det i en gheto sidegade og var angiveligt et 2 stjernet hotel ifølge hotellet selv på stedet. Det var beskidt og direkte klamt hotel receptionen var ikke bemandet halvdelen af tiden og når den var var det af ikke English talende lokale folk i hudies og af skumle adfærd. Det var den værste oplevelse i vores liv !!! Aldrig book fra Sembo !!!

I was directly cheated in relation to the hotel. A package trip to Istanbul was promised / bought where the hotel was supposedly a 5 star hotel. But when we arrived it was in a ghetto side street and was supposedly a 2 star hotel according to the hotel itself on site. It was dirty and downright dank the hotel reception was not staffed half the time and when it was it was by non English speaking local people in hoodies and with shady behavior. It was the worst experience in our lives!!! Never book from Sembo!!!

BETHINA IS A STAR!
Sembo does not seem to have flexible and robust routines and IT systems for cases that deviate from the normal flow. They also involve customers in these incomprehensible cases to the customer in order to solve them. On top of that, their customer relations system seems to lack support for being able to communicate in the customers' language.
Then it is lucky for the travel agency that they have an employee like Bethina who does everything to parry the SPECTACULAR shortcomings and ultimately gets a satisfied customer. Superb!

The only thing they want is to get your money. Once you’ve paid, even though you shouldn’t have (in advance) you’ll never get your money back. It doesn’t matter if the airline approves your cancelation. They are not willing to help. The customer service is rude and is not willing to help at all. Worst experience I’ve had in my life with this company. Never ever again will I use them.

This company is built to extract money, not provide service. They charge 299 kr just to contact customer service — an outrageous paywall that should be illegal. There are no refunds, and if you need to rebook, they demand another 550 kr.

The moment your payment is completed, you’re trapped. You cannot manage your booking, fix mistakes, or get help without paying more.Every problem becomes a revenue opportunity for them.

This is not customer service — it’s a cash grab disguised as travel support. The fees are hidden behind fine print, the process is hostile, and the entire experience feels intentionally designed to punish customers after purchase.

Avoid this company at all costs. There are plenty of alternatives that don’t charge you just to talk to a human being.

Good online service from Tenna. Prompt reply.

Thank you for great assistance even on weekend to do our request of hotel re-booking. Special thanks to Tenna :D

A fantastic service everytime i have a query and in particular, thanks to Tenna today for the speedy and efficient reply.

We booked our stay with breakfast included, and it clearly stated so both when we made the booking and in the confirmation email. However, when we arrived at the hotel, we were told that our booking was “room only,” without breakfast.
We contacted Sembo to sort it out, but unfortunately, they couldn’t help either. It was disappointing, as we had expected breakfast to be part of the package.They told us room only