smooche Reviews 

6,904
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 4,553 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional customer service and the helpfulness of the staff. Many people highlight individual representatives for their prompt responses, understanding approach, and efficiency in resolving inquiries. The ordering experience is generally positive, with consumers noting efficient processing and quick delivery. However, some customers noted that the color-changing foundation did not always match their skin tone, often appearing too light, greasy, or leaving an undesirable cast, with issues also raised regarding its coverage, longevity, or a strong, unappealing fragrance. Additionally, a small portion of reviewers experienced problems with orders not arriving, tracking information not updating, or items being sent to incorrect addresses.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, particularly with color-changing foundations,... See more

Customer service

Reviewers mention positive feedback about customer service, with many describing it as excellent, responsive,... See more

Order

Consumers find order experiences to be positive, with many reporting timely deliveries and satisfaction with... See more

Staff

Reviewers highlight positive aspects of staff, frequently praising employees for their exceptional service.... See more

Quality

Customers had ambiguous experiences with quality, with some reviewers praising the product as great, lovely,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I ordered the color changing foundation (Order# 840512). My shipping was fast, it was a bummer because when I tried it on it wasn't matching with my skin tone. It came out a little more whiter. But m... See more

Company replied

Rated 4 out of 5 stars

This is my first order, and I’m pretty happy with it so far! It applies easily, and I’ve got a brush and a sponge that I’m really enjoying. Plus, it’s super lightweight and gives my face a natu... See more

Company replied

Rated 4 out of 5 stars

Carla, from Customer Service has been a pleasure to deal with concerning my issue. I felt she took the time to hear and understand where I was coming from and try to rectify as best she could withi... See more

Company replied

Rated 4 out of 5 stars

My review is only 4 stars because I was unable to receive my order. Unfortunately this company doesn’t ship to PO Boxes. But, Jesse was amazingly helpful in canceling my order for me without any actio... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.5

All reviews

(6,904)

4,639 reviews in the last 12 months

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Rated 5 out of 5 stars

Great customer service from GENREV…

Great customer service from GENREV rectifying my issue from order number 862649

21 July 2026
Unprompted review
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Reply from smooche

Hi Fiona! 💖

We're so happy Genrev was able to step in and get your issue sorted so quickly for order #862649! Thank you so much for the fantastic feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The color changing foundation did not…

The color changing foundation did not work with my skin color and I requested a refund. My request was just shortly after the 30 day return policy. As a result, their system automatically prevented a refund. However, Genrev acknowledged my disappointment and offered the next best thing, an equal credit to be used for another product they sell. I appreciated that gesture and informed her that I would like to use it for their mascara, and she immediately processed the new order. Efforts like that, significantly improve and customer satisfaction and relationships. Thank you for the excellent customer service Genrev!

9 June 2026
Unprompted review
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Reply from smooche

Hi TB! 💖

We're so grateful Genrev was able to turn things around and get that mascara order processed for you! Thank you so much for your kind words, we hope you absolutely adore the mascara! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Customer service was flawless

Customer service was flawless, great products and great customer service!

21 July 2026
Unprompted review
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Reply from smooche

Hi Patty! 💖

Hearing that both our products and customer service were flawless for you truly means the world to us! Thank you so much for taking the time to share such wonderful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Smooch foundation

Have to say I wasent expecting the product to be any good boy was I wrong absolutely love the smooch foundation 10/10

22 July 2026
Unprompted review
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Reply from smooche

Hi Debra! 💖

We love a wonderful surprise! We're so thrilled you tried our foundation and that it earned a perfect 10/10 from you! Thank you so much for taking the time to share the love! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The blending of the lotion to my skin

21 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Meghan! 💖

We're so happy to hear how seamlessly the lotion blends into your skin! Thank you so much for taking the time to leave us such a sweet note! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla was really helpful and kind .she…

Carla was really helpful and kind .she was amazing
We need more customer service like that
Thank you so much Carla

17 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Mrs Zirwah! 💖

We couldn't agree more, Carla is absolute gold! Thank you so much for the wonderful shout-out, and we're so glad she was able to make your experience so special! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I was really impressed with the service…

I was really impressed with the service I got from Carla at Smooche. When the money went out of my account but I couldn’t seem to access the link to the shipping I groaned inwardly- ‘don’t tell me this is a scam?’To my delight Carla assisted me patiently and diligently and the mistake was discovered- my default email address is not one that is active- thanks so much to Carla for taking the time to put the customer first despite it taking some time to uncover.

22 July 2026
Unprompted review
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Reply from smooche

Hi Linda! 💖

We're so thrilled that Carla was able to help clear up that email mix-up and give you complete peace of mind! Thank you so much for your patience and for sharing such a lovely review! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Customer service

Shake provided prompt and helpful service with store credit for the lip plumper that I found to be irritating. The foundation is great, but it's a bit dark, more like my summer colour. I was advised to mix it with a lighter foundation. This works, but I had bought the smooche foundation so I didn't have to keep mixing different products to get the right colour.

21 July 2026
Unprompted review
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Reply from smooche

Hi MB! 💖

We're so glad Shake was able to help you out quickly with store credit for the lip plumper!

We really appreciate your honest feedback about the foundation shade, too. While we're glad mixing it helps make it work for now, we completely understand that the whole point of Smooche is to make your routine easier, not add extra steps! Thank you so much for sharing your experience with us, it helps us keep improving! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

In reference to my order 789011

In reference to my order 789011, as it was sent back to the warehouse and I informed that it may take some time before it returned to your site Novie was very helpful and friendly to make sure she placed my order in now so I don’t have to wait so long. However, we shall see what the outcome is and how long it takes to finally receive my order. Novie was very professional and prompt to respond to my emails.

22 July 2026
Unprompted review
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Reply from smooche

Hi Tamatha! 💖

We're so glad Novie was prompt, professional, and proactive in getting your re-order placed right away! Thank you so much for your patience, and we can't wait for your package to safely arrive soon! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Easy to order and quick delivery

Easy to order and quick delivery. The product is great and my skin looks better with a more even tone.

22 July 2026
Unprompted review
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Reply from smooche

Hi Elaine! 💖

We're so thrilled to hear that your ordering experience was smooth, delivery was fast, and—most importantly—that you're loving the results! Knowing your skin is looking more even and glowing makes our day. Thank you so much for taking the time to share your review! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Best customer service ever!

Genrev was super super helpful! I couldn't be more happier with Smooche's customer service rep/ team. They were so responsive and understanding. I truly appreciate it!

Order number: 853033

20 July 2026
Unprompted review
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Reply from smooche

Hi Shilpa! 💖

We're over the moon to hear how responsive and helpful Genrev was for you! Thank you so much for sharing your order number and for such a wonderful shout-out, it truly means everything to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Superb Customer Service

Having received a faulty foundation dispenser, I advised the company and after sending a short video and photo I was told I would be receiving a replacement. The process was easy and quick and I was very impressed with the customer service. Now after receiving the second foundation (which works!) I have sent a thank you and received a lovely reply from Genrev.

22 July 2026
Unprompted review
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Reply from smooche

Hi Mrs. Ledgerwood! 💖

We're delighted to hear that Genrev took great care of you and got your replacement sorted so quickly! Enjoy your new foundation! ✨

Warmly,
The Smooche Team

Rated 3 out of 5 stars

My experience wasn’t great but it was resolved

Although I did not have a good experience with my order missing items and a broken foundation. Garcia was great and helping me solve the problem and we came to a resolution.

15 July 2026
Unprompted review
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Reply from smooche

Hi Leslie,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Good customer service

Good customer service. My item had not been delivered. I contacted them and received a quick response. Jessa looked into my order and explained to me what had happened and gave me two options to choose from, so they could rectify the issue. Jessa was kind, understanding and professional throughout.

22 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi L Boyce! 💖

We're so glad Jessa provided such kind, clear, and helpful service to get your order issue resolved right away! Thank you so much for sharing your great experience! ✨

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Read Return Policy Carefully

I was on the smooch website and read the 30 day guarantee. I assume if they offer a 30 day guarantee they must be very confident about their product. I then proceeded to the return policy. To my surprise you are not allowed to try the product. So, I feel this shouldn't be advertised as any type of guarantee. All returns must be returned in the manner they were received; unused and it's original packaging. This means they are not confident about their product and they do not stand behind their product. Then to top it off the return policy is layered with so much work on the customers behalf that most people will rather take a loss ($39.99). They also claim they are overstocked and are selling this product with a 60% discount. That is not true. This product has always been $39.99 and no additional discount will be applied. Back to the return procedure,.... You must provide a detailed reason for your return, send an email and wait for an approval. If approved, they will give some sort of return order number, so on so forth. Where do you actually ship the product will be delivered to you in another email. Mind you, you must complete these task within 30 days. I did read somewhere on their website that the return must be dated no later than 14 days from the date the product was delivered. Sounds contradictive from the earlier statement of the 30 day guarantee. Words matter and for that reason alone I will not be making a purchase. False advertisement!

22 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Yvette,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 4 out of 5 stars

I’m so glad Carla helped me with my

I’m so glad Carla helped me with my
Issue. She was a great customer service representative. She was very prompted
In responding Back to me via email. I am very satisfied on how she resolved my issue, quick and very efficient. Thank you soooo much!

21 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Nora! 💖

We're so happy to hear that Carla was able to help you out so quickly and efficiently via email! Thank you so much for your sweet note and kind words, knowing you're completely satisfied means the world to our team! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Amazing Customer Service

This was my first time ordering from Smooche, and there was an issue with packaging being lost in shipping. I contacted customer support and Christine helped me immediately. After 1 week, our product was delivered, but throughout the week, Christine updated me with the package's location consistently and reassured us that I was going to receive the package. This was very attentive and caring of her, which is reflective of the company's morals and I believe this company truly cares for their consumers! I will definitely continue shopping from smooche!

17 July 2026
Unprompted review
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Reply from smooche

Hi Dickso! 💖

We're so grateful for your kind words! Christine is truly fantastic, and we're thrilled she kept you reassured every step of the way until your delivery arrived safe and sound. Welcome to the Smooche family! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I am 66 years old with very dry skin

I am 66 years old with very dry skin, and my skin has always been incredibly hard to match. Smoochy is one of the best makeups I have ever used. It matches my skin tone perfectly, looks completely natural, and doesn't feel heavy at all. I don't look like I am wearing a lot of makeup. I know some reviews say it turns orange, but that hasn't happened to me at all. This makeup does wonders for dry, mature skin! I am so happy with their products that I just ordered their tinted lip gloss, too. I absolutely love it! It has a wonderful tint, a little bit of plumping in it, and it works beautifully for my 66-year-old lips. For me, their products are pretty much exactly what they say they are! And before you people even ask this is not AI generated, this is not somebody , on here from Smooche writing this review" I am a real person and I am 66 years old and I am writing this review because they deserve this review. I've tried so many different kinds of makeups but nothing does anything that it says it says it does . But this product does , what it says . Any women over 66 out there right now or even over 50 try this makeup you won't be sorry . I've been using the makeup since May . I have absolutely no complaints about smooche products, I've seen some bad reviews on it and those people are also entitled to their opinion but I'm also entitled to mine and this is my opinion.

10 May 2026
Unprompted review
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Reply from smooche

Hi Peggy! 💖

Thank you so much for taking the time to write such a genuine, heartfelt review! We are so overjoyed to hear that Smooche gives your skin that light, natural match without settling into dryness, and that you're loving the tinted lip gloss too! Your real-deal recommendation means the absolute world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Hi Carla!

Hi Carla!

You have absolutely made it right — you’ve been nothing short of wonderful, and I can’t thank you enough! 🥹

I am so happy to give you the best possible feedback — you listened to my worries, took my safety needs seriously, sorted out a replacement order for me straight away at no extra cost, and made such a stressful situation feel so much easier. You are kind, caring, efficient, and exactly what great customer service should be!

Please make sure your boss sees this — CARLA is an absolute asset to Smoochie! For order #969626, she went above and beyond, and truly deserves that pizza slice (and so much more!) 🍕⭐⭐⭐⭐⭐

Thank you again for everything you’ve done for me — you really are brilliant!

Best wishes,
Nadine

22 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Nadine! 💖

This absolutely made our day! We're beyond thrilled Carla could take care of you, give you peace of mind, and get your replacement sorted! We'll be sure her boss sees this glowing review, and that she gets that well-deserved pizza slice! 🍕⭐ Thanks for being so wonderful! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla was very helpful

Carla was very helpful

11 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Paulina! 💖

We love hearing that Carla went above and beyond to help you! Thank you so much for the sweet shout-out! ✨

Warmly,
The Smooche Team

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