They are sending scare tactic emails
Repeated emails saying I need to verify my new rescue dog as the profile could be non compliant. . The website is DIRE - takes ages - like 10 minutes or never to load. So I telephoned them only to think I’d called a scammer - very pigeon English strong foreign accent guy asked for a payment. So I said I’m calling to get your website working - he put me through to another guy - similar accent, not as strong and we at least could communicate. He sent me the details of my pet which were correct. Then 3 days later I have another email entitled “ Your pet's microchip could be non-compliant”. This is a scam company now. Praying upon vulnerable new owners to sign up to a subscription for a dire website. It’s like they have forgotten this is about canine safety and owner - and suddenly they have a CEO and an FD with a balance sheet to fill.
Absolute joke.