Appliances Direct Reviews 

152,540
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 19,346 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the smooth ordering process and excellent service, highlighting the helpfulness and professionalism of the staff. Many people appreciate the quick and efficient delivery, with drivers often assisting with placement and removal of old appliances. Reviewers also note the timely communication, including updates and calls before arrival, and a good range of products at competitive prices. However, some customers noted issues with delivery, experiencing significant delays, missed appointments, or complete failures to deliver items. A few other people also felt that products occasionally developed faults within the first year or were damaged upon arrival. Additionally, some reviewers mentioned problems with installation services, where drivers were unable or unwilling to complete the setup of appliances as expected.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, praising the quick and efficient... See more

Product

Users describe ambiguous interactions with product, with many praising the excellent value, good range, and... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and efficient experiences from... See more

Order

Customers had positive experiences with order, praising the ease of the ordering process and the efficiency... See more

Staff

Reviewers highlight positive aspects of staff, frequently praising drivers and collection desk personnel for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

item has good reviews, very reasonable price. Ordering and delivery all excellent. But question as usual is: 'will I still be rating the product and supplier as good/very good in 3,6 and 12 months'ti... See more

Company replied

Rated 4 out of 5 stars

We found Appliances Direct online and chose to get an induction hob from them. It arrived next day ( free delivery) and was well packaged. I have put 4* and not 5 because of the surprise phone ca... See more

Company replied

Rated 5 out of 5 stars

I looked around for a good deal on a washing machine and found best price here. Although available delivery dates were not immediate - about 14 days (The date I was looking at became unavailable in th... See more

Company replied

Rated 5 out of 5 stars

Absolutely love the look & all the Boss BBQ can do 🎉comes with a good quality free cover too 👏 As some others have commented it is slightly flimsy, you only really notice it when wheeling it in... See more

Company replied


Company details

  1. Appliance Store
  2. Cell Phone Store
  3. Computer and Accessories Store
  4. Electronics Store
  5. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

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4.3

Excellent

TrustScore 4.5 out of 5

153K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

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4.3

All reviews

(152,540)

18,975 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Ordered full kitchen package worth over…

Ordered full kitchen package worth over 3 000. Almost all appliances came with problems. Most of them had been used, lack spare parts, original cables had been cut, plugs connected, etc. Dealing with customer services is a nightmare, every new response is from a new team member who asks the same questions as the predecessor.

July 20, 2026
Unprompted review
Rated 5 out of 5 stars

Only good things to say about the…

Only good things to say about the service that appliances direct from ordering to delivery i was kept informed about my delivery and parcel was delivered promptly on time as arranged 5 stars.

July 23, 2026
Rated 1 out of 5 stars

Avoid like the plague

Please take massive precautions when using this company. I chose to ignore the reviews claiming their customer service wasn’t great. Now I wish I hadn’t bothered buying my goods from this company. Paid almost £800 for both fridge and cooker. Lovely items. Unfortunately the company decided to bring the goods days early with less the 24 hours notice meaning I had to take the day off work. When my gas man arrived on the original day the items were meant to get delivered he noticed the cooker was missing a leg and the fixture the leg was suppose to screw into had also been bent. This could only mean it had been damaged upon delivery. I reported the issue straight away to the company and they told me to go ahead and still install the cooker as otherwise I would have to wait x amount of time to get the issue resolved. Fast forward 16 days and I’m still left with a broken cooker and they are refusing to take responsibility. I took out insurance with the company prior this. (Why I don’t know because it’s useless) They are still not taking any responsibility and I’m left with a broken cooker £400 odd cooker. Wish I had just gone to curry’s.

July 7, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Yazminx,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 1 out of 5 stars

I’ve just bought a fridge freezer from…

Order number is 57330080 it is a fridge master brand so here ya go !I’ve just bought a fridge freezer from appliances direct has I thought well my family said use them well I did buy a 55 inch smart tv of them 4 months ago and must admit couldn’t be happier but I’ve had this fridge freezer now 14 days I payed 269 all together with delivery 🚚 and my ice pops are as soggy and misshaped the frost is way going crazy far to much for a new fridge freezer like this it’s a fridge master brand it’s faulty so I contacted appliances direct saying I want to return it and I’ll pay the difference even to buy a better fridge freezer well they did not like this got a email of them saying sorry to hear about this well contact Hisense company and tell them about it I was so shocked I even reviewed them 5 stars for fast delivery and at first it was oright but after 2 weeks its faulty all my ice lollipops are soggy soft and loads of frost building up I had my last fridge freezer of curry’s 17 ling full callender years and not 1 problem they are not contacting me at all to say we will replace it please keep well away from this scamming company if your appliance brakes to or fridge or ovens or anything what’s electrical they just ignore you and say contact someone else nothing to do with us why we have had your £269 all that money for a fridge freezer what’s faulty and they will no return and I will even pay the extra for a better appliance if they don’t swap this fridge freezer I will leave 1 star reviews all over Facebook tell all 1200 of my friends and family to press the 3 dots amin the top right corner in Facebook and all 1200 of them to share the worst reviews ever and I will keep leaving them in here day after day I won’t stop 🛑 also I will go on my YouTube and do bad reviews on there and share share share the eco out of them so thrill will eventually go to every town in the United Kingdom 🇬🇧 so I how they will swap this 14 days old faulty equipment then ie I’ll happily delete this and it stops here and it’s finished or also I will share on my twitter and instagram accounts also which I have thousands of friends and family all over the world 🌎 and the united kingdom 🇬🇧 so Lee is it your name who thanked me for a nice 5 star review I hope we can sort this out before I come to do this pal curry’s would of swapped it and taken the faulty equipment back days ago but not yous 5 days ago I sent yous the email saying it’s faulty soggy ice lollies major frost buildup I mean the fridge even isn’t really that cold 🥶

July 23, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Steven,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 4 out of 5 stars

Great item

Great item. Quick dispatch. Not always the cheapest prices so sometimes best to shop around but on this occasion everything was good.

June 10, 2026
Rated 1 out of 5 stars

Installation service - fridge / freezer

We purchased a fridge / freezer and paid for installation services. The appliance was delivered but the installation team stated that the 149 pound fee did not include fitting into the integrated unit , as the door was hung on the opposite side. The appliance was left in an unusable condition. Appliance direct are now asking for an additional 149 pounds to change the door and fit the unit. Not sure how appliance direct can justify charging 300 pounds for installation.

July 22, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Bryce,

Thank you for your review.

Please accept our sincere apologies for the issues you experienced with your installation service and the confusion regarding the additional charge.

As discussed, the installation service you purchased covers a standard installation only, and a door reversal for an integrated appliance is a separate service.

Please be assured that your feedback has been reviewed internally.

Kind Regards,
Dyann

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