Appliances Direct Reviews 

152,549
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 19,346 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the smooth ordering process and excellent service, highlighting the helpfulness and professionalism of the staff. Many people appreciate the quick and efficient delivery, with drivers often assisting with placement and removal of old appliances. Reviewers also note the timely communication, including updates and calls before arrival, and a good range of products at competitive prices. However, some customers noted issues with delivery, experiencing significant delays, missed appointments, or complete failures to deliver items. A few other people also felt that products occasionally developed faults within the first year or were damaged upon arrival. Additionally, some reviewers mentioned problems with installation services, where drivers were unable or unwilling to complete the setup of appliances as expected.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, praising the quick and efficient... See more

Product

Users describe ambiguous interactions with product, with many praising the excellent value, good range, and... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and efficient experiences from... See more

Order

Customers had positive experiences with order, praising the ease of the ordering process and the efficiency... See more

Staff

Reviewers highlight positive aspects of staff, frequently praising drivers and collection desk personnel for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

item has good reviews, very reasonable price. Ordering and delivery all excellent. But question as usual is: 'will I still be rating the product and supplier as good/very good in 3,6 and 12 months'ti... See more

Company replied

Rated 4 out of 5 stars

We found Appliances Direct online and chose to get an induction hob from them. It arrived next day ( free delivery) and was well packaged. I have put 4* and not 5 because of the surprise phone ca... See more

Company replied

Rated 5 out of 5 stars

I looked around for a good deal on a washing machine and found best price here. Although available delivery dates were not immediate - about 14 days (The date I was looking at became unavailable in th... See more

Company replied

Rated 5 out of 5 stars

Absolutely love the look & all the Boss BBQ can do 🎉comes with a good quality free cover too 👏 As some others have commented it is slightly flimsy, you only really notice it when wheeling it in... See more

Company replied


Company details

  1. Appliance Store
  2. Cell Phone Store
  3. Computer and Accessories Store
  4. Electronics Store
  5. TV store

Written by the company

We’re one of the UK’s leading online appliance retailers, offering the latest products and the biggest brands at the best prices. At Appliances Direct, you’ll find expert advice, friendly customer service, and thousands of appliances in stock, ready to be delivered to you the next day, including Saturdays. From laundry and dishwashers to refrigeration and cooking to TV entertainment, mobile phones, and air conditioners, we've got something for everyone. We also offer installation, connection and recycling services, and more. We’re here to keep your home life moving.

Appliances Direct

Written by the company

Returns
Changed your mind? Don't worry; you can return your item within 14 days of delivery. If your order has yet to be dispatched, log into your account and cancel it.
We do installation
Alongside delivery, we can install your new appliance and even test it to ensure it’s in working order.
Environmentally aware
We can remove your old appliance when you receive your new one and take it away for recycling, helping you to do your bit for the environment and saving a trip to the tip.
1,000,000+ happy customers
We encourage all our customers to leave an honest review as this lets us know what we’re doing right and where to improve.
Contact
Got a question? We’re always happy to help 03300 412 271

Contact info

Check out our latest deals

Discover the top brands at the best prices

4.3

Excellent

TrustScore 4.5 out of 5

153K reviews

5-star
4-star
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1-star

Asks customers to review

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4.3

All reviews

(152,549)

18,975 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent delivery service

Excellent delivery service, the quality of the rudy table and cream chairs is fantastic, perfect for my space,really does make a house a home

Thank you

July 22, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hello,

We are thrilled to hear that you are pleased with the delivery service and that the rudy table and cream chairs have exceeded your expectations! It's great to know that they have added the perfect touch to your space and made your house feel like a home.

If you ever need more fantastic products for your home, don't hesitate to check out Laptops Direct for a wide selection of items to choose from.

Thank you for choosing us!

Best regards,
Lee

Rated 1 out of 5 stars

Courier rang to say they were 20…

Courier rang to say they were 20 minutes away but never arrived. Rang appliances direct to ask what was happening to be told a road closure prevented them from delivering. After doing my own research i have found there wasn't and hadn't been any closure preventing delivery to my address. A days holiday wasted.

July 22, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Nevil,

Thank you for your review.

Please accept our sincere apologies for the failed delivery and the incorrect information you were given about the reason it could not be completed. We understand how frustrating it must have been.

Tracking shows that your order is due for delivery on 24/07.

Your feedback has been shared internally with the relevant teams so the issues you've highlighted can be reviewed.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Great service

Great service. Called several times to update on delivery progress and brought into the house by the delivery guys. 5 Star service.

July 19, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We are delighted to hear that you received great service and that our delivery team went above and beyond to keep you updated and bring the items into your house. We truly appreciate your 5-star rating!

If you ever need any more appliances, we recommend visiting Laptops Direct for a wide range of tech products.

Best regards,
Ivy

Rated 5 out of 5 stars

Fast delivery and excellent service…

Fast delivery and excellent service from the delivery team

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are thrilled to hear that you received fast delivery and excellent service from our delivery team. We pride ourselves on providing top-notch service to our customers. If you need any more appliances, feel free to check out Laptops Direct for a wide range of options.
Best regards,
Lee

Rated 1 out of 5 stars

Next day delivery and failed promises

Ordered a washing machine Paid for next day delivery emailed that night saying order delivery will be moved to next working day
Order then cancelled that day as machine was not loaded on to van even though sent live location to track order ! Customer service then advised promised next day and the same happened next day order left with live tracking to then be told machine not loaded ! Was it sold on route who sends customers live tracking when there item isn’t even loaded sounds suspicious to me that they didn’t even have the item at the price and over sold

July 19, 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Ashley,

Thank you for your review.

Please accept our sincere apologies for the repeated delivery delays and the confusion caused by the tracking updates and communication regarding your washing machine order. We understand how disappointing it must have been.

We did speak to you regarding this and refunded the order on 21/07 as requested. The funds will clear in your account within 3-5 working days of being processed.

Your comments have been shared internally with the relevant teams so the issues you've raised can be reviewed and considered.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Very professional service,delivered ontime.…

Very professional service,delivered on time and excellent service from the delivery men

July 19, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We are thrilled to hear that you had a professional and timely delivery experience with excellent service from our delivery team. We strive to provide top-notch service to all our customers. If you need any more appliances, feel free to check out our range at Laptops Direct for more great deals.

Best regards,
Lee

Rated 1 out of 5 stars

Avoid this company

Avoid this company. Faulty bbq and company not willing to resolve or assist.
Ordered 4 burner BBQ from this company. First BBQ was badly damaged and took and age to get the company to agree to replace. 2nd arrived and parts were incorrect. Now been waiting over a month for replacement part and company on 3 occasions said they would send. Spoke to Rhian today to be told have to wait for case handler to call me. Despite website being down and called main customer number. Also refused to register my complaint. Avoid at all costs. Rogue company.

July 22, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Anon,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Product arrived quickly

Product arrived quickly. Good communications throughout

July 9, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

We are delighted to hear that your product arrived promptly and that you found our communication satisfactory. Your positive feedback is greatly appreciated!

If you ever need laptops, we recommend visiting Laptops Direct for a wide range of options.

Best regards,

Mark

Rated 5 out of 5 stars

Great service

Great service. Delivery drive was awesom. Nothing was too much for him. Great guy

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We're thrilled to hear that you had a great delivery experience with our driver. Providing excellent service is always our top priority, and we're delighted to know that nothing was too much for him. If you ever need more appliances, feel free to check out Laptops Direct for a wide range of options.

Best regards,
Ivy

Rated 5 out of 5 stars

Great price and priduct superfast…

Great price and priduct superfast delivery

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you found our prices great and that your product was delivered super fast. We appreciate your feedback and hope you enjoy your new purchase.

Best regards,
Lee

Rated 5 out of 5 stars
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found ordering easy and that your delivery arrived as scheduled. If you ever need products like laptops, we recommend visiting Laptops Direct for a wide selection.
Best regards,
Lee

Rated 5 out of 5 stars

Delivery was super quick

Delivery was super quick. The phone was an excellent price.

July 19, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're thrilled to hear that you were impressed with the super quick delivery and found the phone to be an excellent price. If you're looking for more great deals, we recommend visiting Laptops Direct for a wide range of tech products.
Happy shopping!
Lee

Rated 5 out of 5 stars

Great service

Great service, quick install and took away all the rubbish, couldn't ask for more,

July 19, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you were pleased with our service, quick installation, and rubbish removal. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Ivy

Rated 1 out of 5 stars

Badly damaged freezer, false delivery record and absolutely shocking service

I ordered a freezer from Appliances Direct, which was delivered last Friday (17 July 2026). On arrival, it was badly damaged in three separate places: the back, left-hand side and right-hand side.

Fortunately, I had paid extra for the freezer to be unpacked and placed in the room. Otherwise, the delivery team might simply have left it packaged, leaving me to discover the extensive damage afterwards.

The delivery team suggested that I keep the damaged freezer and arrange for it to be replaced later so that I could have use of it (I had bought it as additional freezer space for a function I am having this coming weekend).

I made it very clear that I would not accept a badly damaged appliance and asked them to take it away. I did not sign for or accept the delivery. The team took photographs, as did I, and told me they would report the issue immediately to Appliances Direct.

I also contacted Appliances Direct myself straight away and submitted photographs and all the requested information through their online portal. I was told I would receive a response within 24 hours. I did not.

When I telephoned Appliances Direct on Monday morning, I was told that the delivery company, Arrow XL, had recorded the freezer as having been delivered successfully. This was completely untrue. I had refused the delivery, had not signed for it, and the freezer had been taken away by the delivery team.

Appliances Direct then told me that I should email Arrow XL myself. I sent emails to two separate addresses: an address from which I had previously received correspondence from Arrow XL, and the customer service address advertised on its website. Both emails came back as undeliverable.

It is absolutely shocking that a delivery company working for such a well-known retailer apparently cannot even provide customers with a functioning customer service email address.

It is now Wednesday, and I have still received no meaningful update or resolution. Appliances Direct charges customers for delivery, yet uses a delivery company with an extraordinarily poor public review rating (Their Google Reviews score is a shocking 1.6!).

Customers should not have to spend days chasing a retailer and its courier because a refused and badly damaged appliance has been incorrectly recorded as successfully delivered.

I am extremely unhappy with both the condition in which the freezer arrived and the way Appliances Direct has handled the matter since. I certainly will not purchase from Appliances Direct again.

July 17, 2026
Unprompted review
Appliances Direct logo

Reply from Appliances Direct

Hi Chantal,

Thank you for your review.

Please accept our sincere apologies for the damaged freezer, the incorrect delivery status, and the delays and poor communication you experienced while trying to resolve the matter. We understand how frustrating it must have been.

Your feedback has been carefully logged and will be reviewed internally with the relevant teams to help identify where improvements are needed.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Professional staff

Profeasional staff

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your kind words about our professional staff! We strive to provide excellent service to all our customers. If you ever need anything else, please don't hesitate to reach out.
Best regards,
Ivy

Rated 2 out of 5 stars

Guy rang to say he’d be 20 mins on…

Guy rang to say he’d be 20 mins on way…45 mins later two blokes turned up…no greeting, miserable as hell no communication whatever!! Glad when they went…possibly need training in customer training??

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Hi Carole,

Thank you for your review.

Please accept our sincere apologies for the level of service you experienced during your delivery. We understand how frustrating this might have been.

We value your feedback and will ensure it is reviewed internally and shared with the relevant team for consideration.

Kind Regards,
Dyann

Rated 5 out of 5 stars

Excellent service from initial ordering…

Excellent service from initial ordering of quality radiators to fast delivery,would highly recommend.

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for the fantastic feedback! We're thrilled to hear that you had a great experience with ordering quality radiators and fast delivery. We appreciate your recommendation and look forward to serving you again in the future. If you're in need of any other products, we suggest checking out Laptops Direct for a wide range of electronics.
Best regards,
Ivy

Rated 5 out of 5 stars

Excellent customer service really good…

Excellent customer service really good at answering the phone, no quibble refund when my microwave turned up damaged. I have bought from them again and would do so in future. thanks guys !

July 11, 2026
Appliances Direct logo

Reply from Appliances Direct

Hello,

Thank you for sharing your positive experience with us! We're delighted to hear that you found our customer service excellent and that we were able to assist you promptly with a refund for the damaged microwave. It's fantastic to know that you have returned to shop with us and would do so again in the future. We appreciate your support!

If you ever need any other appliances, feel free to check out our sister brand Laptops Direct for a wide range of laptop options.

Best regards,
Mark

Rated 5 out of 5 stars

Always easy quick and if you watch very…

Always easy quick and if you watch very carefully a real bargain can be had

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're glad to hear that you find shopping with us easy and quick, with the potential for great bargains if you keep a keen eye out. If you're looking for more fantastic deals, why not check out Laptops Direct for a wide range of laptops and tech products?
Take care,
Lee

Rated 5 out of 5 stars

Quick delivery and excellent product

Quick delivery and excellent product

July 22, 2026
Appliances Direct logo

Reply from Appliances Direct

Thank you for your positive feedback! We're delighted to hear that you were pleased with the quick delivery and found the product excellent. If you're in need of any laptops, we recommend visiting Laptops Direct for a great selection.
Best regards,
Lee

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