SimplyCook Reviews 

13,067
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 447 reviews, reviewers had a great experience with this company. Consumers consistently praise the delicious recipes, noting that the unique spice blends save valuable cooking time and add incredible variety to everyday family meals throughout the week. Customers also warmly appreciate the extremely helpful support team, who always respond promptly to assist with any delivery questions, app navigation, or general order adjustments. However, some people mentioned unexpected subscription charges arising automatically after promotional trials, which caused considerable confusion regarding account management. Some reviewers felt that certain aspects of the promotional offers were unclear regarding ongoing commitments.

What people talk about most

Product

Clients share positive opinions on product, highlighting that the meal kits are varied, quick, and very easy... See more

Quality

Users describe positive interactions with quality, consistently highlighting delicious and easy-to-prepare... See more

Customer service

Customers consistently note positive experiences with customer service, praising the team for being helpful,... See more

Subscription

People report ambiguous experiences with subscription. Reviewers frequently express frustration over trial... See more

Response time

Consumers find response time to be positive, highlighting that the support team is highly responsive to... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Really tasty easy to use recipes and ingredients that give you inspiration when you have no idea what to cook. Very responsive team when you need to pause or delay deliveries. Ideal for students to... See more

Company replied

Rated 5 out of 5 stars

Very reputable company. Great recipes and spices. Just buy ingredients. Easy to postpone when needed. Tend to cancel few months in summer and restart in autumn as this company is so easy to deal with... See more

Company replied

Rated 5 out of 5 stars

A very well sorted company. The recipes are great to try, full of new ideas and tastes. The flavour pots contain herbs and spices we would never source ourselves. We prefer the set up where you buy yo... See more

Company replied

Rated 5 out of 5 stars

We love SimplyCook. We've subscribed for over a year now and we've never eaten so well. Vegetarian meals at restaurants are very very rarely as good as what we cook ourselves with these magic pots.... See more

Company replied


Company details

  1. Online Food Ordering Service

About SimplyCook

Written by the company




At SimplyCook, we want to get Britain cooking!

Even with our nation’s love of food, TV chefs, and recipe shows, most of us only cook 6 meals or less regularly. We’re here to change that, making cooking simple, hassle-free, and fun, so you can easily expand your repertoire.

😋 We love flavour! Our mission is to make your dinners taste amazing while keeping cooking easy..

We have a few ways to help solve "what’s for dinner"

🔥 Flavour Kits: Letterbox-friendly kits with inspiring recipes. Each kit contains everything you need to create 4 delicious, flavour-packed meals at home. Perfect if you already have ingredients and just want to add exciting flavours. → www.simplycook.com

🥕 All-In Recipe Boxes: Fresh ingredients plus our signature flavour kits delivered straight to your door. Ideal if you want a complete meal solution with no shopping required. → www.simplycookallin.com

🛒 Single Flavour Kits in Supermarkets – Pick up individual SimplyCook Flavour Kits in major UK supermarkets. Great for trying us out or adding extra inspiration to your weekly meals.

👋 We care about our customers. We’re a small team, and every review is read by someone on the team. If something isn’t right, we’ll put it right, plus we love hearing your feedback and suggestions.

Contact info

4.1

Great

TrustScore 4 out of 5

13K reviews

5-star
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No recent history of asking for reviews

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4.1

All reviews

(13,067)

430 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Awful customer service

Got sent wrong recipe so got in touch via email. Well its been over a week and no response. Ive lost money by buying the ingredients in and you'd expect them to remedy the problem promptly. Awful customer service and theres no way to contact them any other way. When things go wrong the app should be able to report it and not take ages to sort. Seems like a poorly run outfit

August 27, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Paul,

Sorry to hear you haven’t heard back from us yet. We are working hard to respond to all emails as soon as possible. I have also messaged you on here to find out more information to help resolve this with you

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Subscribers getting ripped off

I’ve been a customer for around a year, I think it’s disgusting you promote cheaper boxes on TikTok and expect your long term customers to pay more, why am I paying £12 a box when on TikTok I’ve just seen a video and it’s a tenner?

I did used to enjoy the products but you never release any new recipes and it’s just gotten far too expensive for what is essentially spice mixes.

Do you ever reward your long term customers?

I don’t know what’s going on at SimplyCook HQ but you’ve lost your heads.

I’ve cancelled my subscription and my sister will be cancelling hers too. That’s two customers you’ve lost because of your underhand tactics.

September 1, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Evelyn,

We appreciate you taking the time to write a review for us, although I am very sorry you feel that way. We have only recently started selling bundles on TikTok shop, with this including a small selection of recipes compared to the much larger selection of recipes available as part of our subscription.

We also do provide ways of reducing the cost with our subscription, such as through our referral scheme after 5 successful referrals and through purchasing supper club membership, or through purchasing a gift membership.

You are welcome to contact us at hello@simplycook.com and we can see if there is anything we can do for you. Ultimately, our subscriber range contains a much larger set of recipes than our TikTok bundles which is reflected in the price, but we do appreciate your feedback which I will pass on.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

I cook from scratch quite a bit but the…

I cook from scratch quite a bit but the Simply Cook pots are so handy when I want to make a tasty meal but am short on time.
My sister recommended me via the give a box get a box offer. I was refused the free box as my address had previously signed up to SimplyCook. I emailed Customer services and was sent the free box. I had a box delivered damaged, with one kit missing. Emailed again and the whole box was replaced.
You can freeze your subscription for up to 4 weeks and can repeatedly freeze the subscription as many times as you want.I have just joined supper club to save on postage, as after using for a while I know what my favourite kits are and want the Tamil Black Pepper Chicken more than once a month.

September 1, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Lynn,

Thank you for the fantastic 5 star review!! We appreciate both you and your sister for giving us a try 😁

I'm also particularly happy to hear you're a fan of the Tamil Black Pepper Chicken, that's a favourite of mine too! Thanks again for your lovely words.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Delicious curry recipes

I’ve been using SimplyCook boxes for over a year now. I tend to use the various curry recipes, as they are really delicious and you don’t have to stock up on the myriad types of spices used in curries.

I take note of the Best Before dates on the boxes and rotate them accordingly. As we tend to have curry once every week I sometimes find I have to pause deliveries for a period of 2-3 months. This is easily done by email and the response is always very quick, polite and obliging. It’s a lovely, friendly company to deal with and highly recommended.

August 31, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi There,

Thank you for taking the time to write us a review, that's really lovely feedback and exactly what we like to hear!

Thank you for recommending us and we appreciate the continued support 🙂.

Customer Happiness Team
hello@simplycook.com

Rated 3 out of 5 stars

Firstly the majority of the recipes are…

Firstly the majority of the recipes are delicious and are ready within 20 minutes.
On the negative side, we didn't receive a recipe box and had to repeatedly chase up our complaint. It took 2 weeks to resolve.
Some of the peel off lids are hard to open on the spice pots.

August 20, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Alex,

We appreciate you taking the time to review us and for your constructive criticism! We aim to respond to all emails within 48 hours, but we are experiencing a backlog at present. We should hopefully resume our expected response rate soon.

Regarding our pot lids, this is something we've been working on and have made changes. This will continue to be rolled out throughout the next few months 🙂.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

AVOID!!!!!

AVOID!!!!!

Boots offered me a free SimplyCook box, so I accepted it. SimplyCook then subscribed me to a paid plan without my clear knowledge or permission. A “free gift” should not secretly turn into a recurring subscription. Completely misleading and unacceptable.

My money was taken without my permission

August 28, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Lusi,

Thanks for your review and sorry for your disappointment. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear. Please contact us at hello@simplycook.com and we can assist further with this.

Customer Happiness Team
hello@simplycook.com

Rated 4 out of 5 stars

I have enjoyed Simply Cook on and off…

I have enjoyed Simply Cook on and off for years, although when I opened my cupboard I realised I had over twenty boxes unopened. Clearly this has been poor management on my side. Hence delaying future orders. The subscription needs to be more flexible and the reason why the score is not higher is you have to open each box to find the expiry date. Please print this on the outside of small box as opening 20 boxes to find if I can use your product! Is messy. Love your Curry dishes.

August 28, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you for the review, and for your long-standing support! We do now show the BBE on the outer packaging on our newer kits; which we plan to continue rolling out on more kits in the future. We may have some remaining stock without this but moving forward this is something we are displaying on the outer kit.

Thanks for your kind words regarding our Curry kits! I hope you continue discovering new favourites with us.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Very reputable company

Very reputable company. Great recipes and spices. Just buy ingredients. Easy to postpone when needed. Tend to cancel few months in summer and restart in autumn as this company is so easy to deal with and very accommodating Would definitely recommend

August 21, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Jim,

Thank you for the fantastic 5 star review! That's both very kind of you to say and lovely to read. Thank you for recommending us 🙂.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Tried a trial box

Tried a trial box. Read VERY carefully re repeated payments. Never recieved a confirmation email to confirm repeated payments, didnt recieve any information about creating an account, so thought I was safe to go ahead with the trial. Nope - got charged. Tried to go to my account to "manage my subscription", but i didnt make an account.. Tried to make one, you need a "code", was never sent a code and so on and so on.

Have attempted to email them, waiting on reply. I have asked them to provide evidence i ever authorised payment.

August 25, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Thank you for your review, although I am sorry to hear this. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear. I've requested more information so we can ensure you are helped further with locating your account.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Free trial does not get sent…

Free trial does not get sent if you cancel the subscription.

I ordered the free trial and to make sure I didn't forget to cancel if I didn't like it I cancelled premptively so I could just resubscribe.

They then cancelled the free trial and refunded the delivery fee.

I now cannot try the free trial as they stop me from signing up again.

I tried getting in touch with their customer service but it has been a week with no answer.

August 17, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Sorry for the issue here, it sounds like you've cancelled your subscription before your trial box was dispatched. Unfortunately that means we can’t complete your trial order. Sorry to hear you haven’t heard back from us yet. We are working hard to respond to all emails as soon as possible. I have also requested more information to locate your query.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

I ordered the sample box only 1 month…do not buy from simply cook

I ordered the sample box only 1 month later they taken £11.98 from my bank account I have emailed them because they don't have a phone number they sent a message back saying we will respond within 48hr no reply I sent 5 emails no response 5 days now nothing from them I tried to log in to my account no look it says we have sent you a code to my email nothing came through do not buy from simply cook

August 19, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Brett,

Thanks for your review and sorry for your disappointment. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Response time is very poor.

I emailed this company regarding an issue and it has been two days, but I still haven’t received a response. I even sent them a message via chat. Their response time is very poor and I’m very disappointed.

August 19, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Panuchea,

Thank you for your review, although I'm sorry to hear that. Typically our responses take up to 48 hours, although during peak periods it may take a little while longer. I've requested some more information from you so we can ensure you receive a response soon.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

I've been using Simply Cook for years…

I've been using Simply Cook for years and I love them. Loads of variety, an easy to use app and the speedy response to emails is always great. And super helpful! The meals are all generally pretty easy and quick to cook. Tasty meals and a great price.

August 20, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Hannah,

Thank you for the lovely words. I'm happy to hear we've been able to help, and thank you for your kind words regarding our kits. We appreciate you!

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Great customer service

Simply cook offer lovely, delicious easy to prepare meals. They are highly responsive to any queries and questions and I’ve always had a positive experience with them. Great customer service. Would highly recommend

August 20, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Sharon,

Thank you for the fabulous 5* review! That's really nice to read. Thank you for your ongoing support and I hope you continue to enjoy many more meals with us 🙂.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

We have used SimplyCook for 8/9 years…

We have used SimplyCook for 8/9 years now and we absolutely love how tasty and simple the meals are. We particularly enjoy the teriyaki salmon donburi, crispy chilli beef, panneer spinach curry, miso cod donburi and moghul chicken curry. We could go on. One dish we do miss though is the west African peanut stew. I can see us using SimplyCook for years to come and look forward to any new recipes you are yet to bring out. Thank you

August 20, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Alison,

Thank you so much, not only for the review but for being part of the SimplyCook family for so long! Thank you for sticking with us and I hope you continue to enjoy some new favourites with us 🙂.

Whilst there aren't any plans to bring back the West African Peanut Stew, i will ensure your feedback is passed on.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

The food was OK and the online…

The food was OK and the online experience seemed pretty good. But I just hate the old school marketing ploy of trial offers that roll over into an automatic subscription. You can actually let people do a trial and then prompt them to sign up. It really wasn't made obvious, even if I'm sure there was some small print somewhere.

August 18, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Andy,

Thanks for your review and sorry for your disappointment. We're a subscription company. We confirm this on our website, upon check out and also in the trial confirmation email. We apologise if this wasn't clear.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Way overpriced Edit: orders placed without consent!

Good recipes, however was marketed to seem like Hello Fresh. Misleading, as they only send you "flavour pots" - thankfully I realised before payment! I had a £1.98 offer from Emma's Diary, which made it a reasonable purchase. However, it is astounding that they charge £11.98 as a standard! All you get is a recipe card and 3 "flavour pots" (better described as Mcdonalds ketchup packs) per meal.

Edit: Despite not signing up for this past the one discounted box, they have, without consent, put me on a subscription list. I was given 1 days notice to cancel, before they would have charged us £11.98 for a box we didn't order!

August 4, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi there,

Sorry for any confusion over your order. Our kits are made up of specially crafted stocks, spice blends, pastes & marinades. The blends are unique to each recipe and some pots contain up to 18 ingredients in often complex and concentrated pastes - making them full of flavour! We offer recipe boxes containing fresh ingredients at https://www.simplycookallin.com/

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Really tasty easy to use recipes & ingredients

Really tasty easy to use recipes and ingredients that give you inspiration when you have no idea what to cook. Very responsive team when you need to pause or delay deliveries. Ideal for students to use at uni when I'm feeling generous about sharing my boxes. Would definitely recommend.

August 14, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Joanne,

Thank you so much for the 5* review. So pleased to hear that you have been enjoying our tasty dishes.

Customer Happiness Team
hello@simplycook.com

Rated 5 out of 5 stars

Lovely recipes.

Lovely recipes so easy to make. Orders arrived on time.
Very helpful when I requested a break.

August 10, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Margaret,

Thank you so much for the lovely review. Happy to hear how much you have enjoyed your kits.

Customer Happiness Team
hello@simplycook.com

Rated 1 out of 5 stars

Be aware of this misleading "freebie"

I won a 97 pence "pay postage-only" one off pack from SimplyCook after purchasing an applicance from a different retailler. However, a month later they have charged me £12 for their service even though I never signed up to any kind of subscription! This practice should be illegal - I never gave them consent to store my card details or to start a subscription. I will be attempting to get my money back for this fraudulent charge.

August 10, 2026
Unprompted review
SimplyCook logo

Reply from SimplyCook

Hi Nick,

We are so sorry you feel misled by our trial offer. This is an introductory offer to our subscription, however, if you feel our product is not for you, you are free to cancel your account at any time without further charge. You can do this within your 7 days trial period by dropping us an email at hello@simplycook.com

Customer Happiness Team
hello@simplycook.com

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