The fabric is amazing. 2 washcloths had defects but they are being replaced. I wish your bath towels were larger, like 58-60 inches. I ended up buying bath sheets but they’re actually too large to... See more
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Review summary
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good selection with reasonable prices. We will see if I made a good deal, if and when the towels arrive. Have not had good luck ordering on Facebook, with six out of eight companies were frauds, repor... See more
Company replied
The shipping took much longer than expected. However, the quality and softness are very impressive. I’ll be back to buy more when another big sale arrives. Thank you.
Company replied
The towels should have a 5 stars! They are lovely, soft and absorbent. The delivery was slower than expected and, when I tried to "track" my order, that really didn't work well. It just said shipp... See more
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Company details
Written by the company
Our mission is to bring the feeling of a five-star hotel into everyday life, through elevated home essentials made for comfort, calm, and lasting quality.
Contact info
Netherlands
- onuia.com
4.1
Great
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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These are very "average" towels and…
These are very "average" towels and absolutely NOT worth the money. They are your typical Made In China towels that have been HEAVILY ADVERTISED as "premium" quality. For example: the towels from Frontgate are 2x thicker and much softer for LESS MONEY than the Onuia towels. After waiting weeks for delivery from China I can honestly say I am deeply disappointed . You can quite literally buy comparable towels from Walmart or Target for a fraction of the price. The lack of quality is visually evident when you fold and stack the Onuia towels next to the Frontgate towels. The Onuia towels are 1/2 the height. and 1/2 the weight.
September 4, 2026
Unprompted review
Reply from Onuia
Hi Scott,
I'm Romeo, the CEO of Onuia, and I wanted to respond to your review personally.
I'm truly sorry your experience with our towels fell short of what you expected. When a customer feels the product doesn't match what we promised, that's something I take seriously.
I've already sent you a personal email to see what we can do to make this right. Please check your inbox (and your spam folder, just in case) for a message from contact@onuia.com. If you can't find it, simply reply here and I'll resend it straightaway.
I appreciate you taking the time to share your honest feedback, Scott.
With sincere apologies,
Romeo
CEO, Onuia
Well organized webpage and everything worked seamlessly
Easy to make a selection and, importantly, the checkout process was smooth and easy.
September 4, 2026
Unprompted review
Reply from Onuia
Hi Judith,
Thanks so much! We're thrilled you found the website well organized and that the checkout process was smooth. We appreciate your business!
With gratitude,
Romeo
CEO, Onuia
It was okay
It was okay, I wanted the extra 5% off, but could not find code to put into the order.
September 4, 2026
Unprompted review
Reply from Onuia
Hi,
I'm Romeo, the CEO of Onuia. I'm sorry to read this and I'd like to make it right personally.
Please email me at contact@onuia.com with the subject line "Trustpilot Review (YOUR NAME)" along with a screenshot of your review, and I'll take care of it. We'd be happy to assist and provide you with that discount code.
Romeo
CEO, Onuia
Reply from Onuia
Hi Bonnie,
Thanks so much! We're thrilled the ordering process was fast and easy. We hope you love your towels!
With gratitude,
Romeo
CEO, Onuia
Nowhere near the quality as marketed.
Towels are shedding like crazy and are definitely not the quality their intense marketing claims. Very disappointed but I should have known better.
September 2, 2026
Unprompted review
Reply from Onuia
Hi Phil,
I'm Romeo, the CEO of Onuia. I'm truly sorry to read about your experience, this is not the quality we stand behind, and I'd like to make this right for you personally.
Please email me at contact@onuia.com with the subject line "Trustpilot Review (Phil)" and include a screenshot of your review. I'll take care of this directly so we can assist you with a resolution, along with a discount code for the trouble this has caused.
I appreciate you giving us the chance to turn this around.
With sincere apologies,
Romeo
CEO, Onuia
Easy to use website
September 4, 2026
Unprompted review
Reply from Onuia
Hi Tim,
Thanks so much! We're glad our website was easy to navigate. We hope you love your towels!
With gratitude,
Romeo
CEO, Onuia
Reply from Onuia
Hi Darlene,
Thanks so much! We're thrilled you love the superb quality and softness of your towels. We appreciate your business!
With gratitude,
Romeo
CEO, Onuia
So pleased at the sale price
So pleased at the sale price, color option and quality of your product to ship to my newly retired friends in their brand new house. Thanks bunches.
September 4, 2026
Unprompted review
Reply from Onuia
Hi Michele,
Thanks so much for choosing Onuia as a gift for your friends' big milestone! We're thrilled you appreciated the sale price, color selection, and quality. We're sure they'll love their new towels!
With gratitude,
Romeo
CEO, Onuia
Reply from Onuia
Hi Celena,
Thanks so much! We're thrilled you love how your towels look and feel. We appreciate your business!
With gratitude,
Romeo
CEO, Onuia
It was just a basic ordering process
September 4, 2026
Unprompted review
Reply from Onuia
Hi Mick,
Thanks so much! We're glad the ordering process went smoothly. We hope you love your towels!
With gratitude,
Romeo
CEO, Onuia
Reply from Onuia
Hi Allyson,
Thanks so much! We're thrilled you love the quality, softness, and luxurious feel of your towels. We appreciate your business!
With gratitude,
Romeo
CEO, Onuia
no problem.
Very easy to order. Plenty of discount choices. Your website is awesome. I've been looking at your product for some time and now finally ordering for friends and family. Thanks for the amazing discount.
Ps. I would like to see you design the bathrobe in shorter lengths.
September 4, 2026
Unprompted review
Reply from Onuia
Hi Mary,
Thanks so much for the kind words about our website and discounts. We're thrilled you're ordering for friends and family. We truly appreciate your suggestion about shorter length robes for our future designs. It's feedback like yours that helps us improve!
With gratitude,
Romeo
CEO, Onuia
These shed more than any towel I have…
These shed more than any towel I have ever owned
My target towels are nicer than these at a quarter of the price
I have no idea why I paid such prices for Chinese junk
Loose threads everywhere and terrible pilling
September 1, 2026
Unprompted review
Reply from Onuia
Hi,
I'm Romeo, the CEO of Onuia. I'm truly sorry to read about your experience — shedding, loose threads, and pilling are absolutely not what we want for you, and I can understand how frustrating that must be after investing in what should feel like a treat.
I'd like to make this right personally. Please email me at contact@onuia.com with the subject line "Trustpilot Review (YOUR NAME)" and include a screenshot of your review. I'll take care of it from there and make sure we get you sorted with a resolution that works, along with a discount code for any future order should you give us another chance.
Thank you for taking the time to share your feedback , it genuinely helps us do better.
With sincere apologies,
Romeo
CEO, Onuia
I spent over $1,000 on sheets
I spent over $1,000 on sheets, bedding, and towels, and I couldn't be more disappointed with the quality. The sheets advertised as white are actually a dark cream color, not white at all. The towels are nowhere near as thick or weighted as advertised, and several arrived already fraying. To make matters worse, the company seems to make returns nearly impossible, which is completely unacceptable considering the price point and the poor quality of the products. I will be pursuing further action to resolve this issue.
For anyone considering spending their hard-earned money here, save yourself the frustration. The quality is no better and honestly worse than what you can find at Walmart for a fraction of the price. Definitely not worth the money.
September 3, 2026
Unprompted review
Reply from Onuia
Hi Carol,
I'm Romeo, the CEO of Onuia, and I'm truly sorry to hear about your experience. This is not the standard we hold ourselves to, and I take full responsibility.
I've already sent you a personal email to make this right. Please check your inbox (and spam folder) for a message from contact@onuia.com. If you can't find it, just reply here and I'll resend it right away.
With sincere apologies,
Romeo
CEO, Onuia
So good!!!!!!!!!!
September 4, 2026
Unprompted review
Reply from Onuia
Hi Sohyun,
Thanks so much for the enthusiasm! We're thrilled you love your towels!
With gratitude,
Romeo
CEO, Onuia
It was easy.
September 4, 2026
Unprompted review
Reply from Onuia
Hi Pacita,
Thanks so much! We're glad ordering was easy. We hope you love your towels!
With gratitude,
Romeo
CEO, Onuia
Very soft and plush
September 4, 2026
Unprompted review
Reply from Onuia
Hi Jim,
Thanks so much! We're thrilled you love how soft and plush your towels are. We appreciate your business!
With gratitude,
Romeo
CEO, Onuia
Shipping takes a while but it’s worth…
Shipping takes a while but it’s worth the wait
September 3, 2026
Unprompted review
Reply from Onuia
Hi Linda,
Thanks so much for the kind words! We're thrilled the quality of our towels makes the wait worthwhile. We appreciate your business!
With gratitude,
Romeo
CEO, Onuia
Easy ordering
Easy ordering. Tried your towels. Happy to place second order
September 4, 2026
Unprompted review
Reply from Onuia
Hi Charles,
Thanks so much! We're thrilled you loved the towels enough to order again. Your loyalty truly means the world to us!
With gratitude,
Romeo
CEO, Onuia
Site is easy to use
Site is easy to use, check out is even easier with my shop account.
September 4, 2026
Unprompted review
Reply from Onuia
Hi David,
Thanks so much! We're glad the site and checkout process were smooth, especially with your Shop account. We hope you love your towels!
With gratitude,
Romeo
CEO, Onuia
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