Billy J has the absolute best customer service! I ordered from Sweden which wasn’t very favorable when the dress didn’t fit (mostly due to customs and poor/expensive/slow Swedish postal service) but I... See more
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Review summary
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My 5 star rating refers to a return I needed to make . My item unfortunately was faulty and therefore needed to send an email describing my situation. I dealt with Brooke and I can’t say highly enoug... See more
Company replied
Billy J’s customer service team were extremely helpful in granting me a refund out of good faith for a few bridesmaid dress options I had purchased, when I was meant to only receive store credit for t... See more
Company replied
Billy J Boutique has become my absolute go-to for any event. They consistently deliver every single time, which is why I don’t even bother shopping anywhere else anymore. Their clothing is always... See more
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Company details
Written by the company
Australias number one online fashion boutique. New arrivals daily and over 2000 styles to choose from. Affordable and on trend fashion. Worldwide Shipping.
Contact info
4.3
Excellent
4K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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I genuinely can’t understand how anyone…
I genuinely can’t understand how anyone is giving positive reviews the material on the jumpsuit and dress are awful cheep and tacky the fit is also awful!! And to top it off they only offer store credit ans £15 to return awful items it’s a con please avoid!’
July 17, 2026
Unprompted review
Reply from Billy J Boutique
Hi Gemma,
Unfortunately, we haven't been able to locate any orders or email correspondence related to your review. If you could please contact our Customer Service team at customerservice@billyj.com.au, we'd really appreciate the opportunity to look into this for you.
Great customer service
So many beautiful dresses on the website makes it hard to choose! I contacted Customer Service with specific requirements & found them to be very responsive and helpful. Will definitely consider this brand for future purchases :)
July 14, 2026
Unprompted review
Reply from Billy J Boutique
Hi Lisa,
Thank you so much for your lovely review! We’re so glad to hear our team could help you find something that suited your needs.
We really appreciate your support and hope to help you again soon!
xx
Avoid This Company
If you are shopping for a special event, especially if you are the Mother of the Groom or Bride, do not risk buying from this company. They have zero sense of urgency, fail to meet their own customer service promises, and will actively argue with you rather than fix their mistakes.
Ten days before my son's wedding, I tried on my dress a second time to see how a necklace would look with it and discovered a snag. I contacted customer service immediately to request a replacement. Since their expedited shipping takes 4 days, there was plenty of time to resolve this. Their website claims they do their best to respond within 24 hours. After receiving no reply, I reached out again a couple of days later.
Four days later (Less than a week before the wedding), they finally responded. Their "solution" was to waive the return fee so I could send the dress back. This was incredibly unhelpful. I needed the dress and didn't have a backup option to wear to my own son's wedding. When I expressed my disappointment with this slow and impractical resolution, their customer service took a turn for the worse. Instead of trying to help a stressed customer, they chose to blame me. They responded by claiming the snag "looked like it was due to wear." I only tried the dress on. I did not wear it out, and I absolutely did not snag it. This company would literally rather argue with their customers and call them liars than stand by the quality of their clothing. Finding a Mother of the Groom dress is stressful enough. This company added massive, unnecessary anxiety to what should have been a joyful time. They are unreliable and completely lack in basic customer service ethics. Save yourself the headache and shop elsewhere.
July 15, 2026
Unprompted review
Reply from Billy J Boutique
Hi Tracy,
Thank you for taking the time to share your experience. We’re genuinely sorry to hear how stressful this situation felt, especially with such an important occasion approaching.
From our side, we'd like to provide a little more context so there is a clearer picture of what occurred. When your enquiry came through, our team responded as soon as we were able during a particularly high-volume period. We do always aim to reply within 24 hours, however do ask that you allow up to 2 business days. We understand this was a time-sensitive situation and apologise if we let you down.
In reviewing the images provided, our team carefully assessed the garment and, based on what we could see, the snag appeared consistent with wear rather than a manufacturing fault, especially as you had mentioned it was not noticed upon first wear. Because of this, we weren’t able to offer a replacement under our fault policy. As a gesture to assist where possible, we offered to waive the return fee so you wouldn’t be out of pocket should you choose to return the item.
We absolutely never intend to make any customer feel dismissed or blamed, and we're genuinely sorry if you felt this way. Our role is always to assess each situation as fairly and consistently as we can, while also working within our policies.
We do appreciate your feedback and we truly hope your son’s wedding was a beautiful and special day despite this experience.
Kind regards,
Billy J Team
Amazing Customer Service and Range
Billy J have been great to deal with. Ordering dresses for my daughters bridesmaids and the returns policy is easy and their response time to enquiries was fantastic. I missed using a gift card code I had on a purchase for a previous return and they simply processed a refund literally within 10 mins of me advising them of my error. Would recommend to anyone purchasing dresses online.
July 15, 2026
Unprompted review
Reply from Billy J Boutique
Thank you so much for your kind words, we truly appreciate you taking the time to share your experience. It means a lot to hear that ordering for such a special occasion was made easy, and that our team could assist you quickly when needed. 💗
The dress I ordered had a small stain
The dress I ordered had a small stain. I emailed customer service and they replied promptly and offered me free shipping on my next order, expedited my next order, waived the return fee, and made the return process a breeze. They were lovely to deal with! I reordered the same dress right away.
July 13, 2026
Unprompted review
Reply from Billy J Boutique
Hi Desiree,
Thank you so much for your kind words - we really appreciate you taking the time to share your experience!
We’re so glad our team was able to assist you quickly and make the return process as smooth as possible. It’s lovely to hear you felt well looked after, and we’re so pleased you chose to reorder the dress 💛
Kind regards,
Billy J Team x
Do not buy from this shop
Do not buy from this shop. The quality of the dress is terrible. It is much worse than items I have bought from Shein, yet I paid almost three times more for this dress.
The quality is very poor, and the fit is strange. It is not true to size, the bust is far too large, and even with the so called lining, the fabric is still see through.
To make matters worse, I cannot even return it.
I will never buy from this shop again and would not recommend it to anyone. I am so frustrated that I have wasted my money.
July 14, 2026
Unprompted review
Reply from Billy J Boutique
Hi Aida,
We’re really sorry to hear how disappointed you are with your purchase, and this certainly isn’t the experience we want for our customers.
In regard to your order, this item was marked as Final Sale at the time of purchase, which means it isn’t eligible for return due to change of mind, including concerns around incorrect sizing or personal preference. We do our best to make this clear on the product page and at checkout so customers can make an informed decision prior to purchasing.
That said, if there were any genuine faults with the garment, we absolutely would have appreciated the opportunity to assess this for you. We’re always more than happy to review any images or information provided so we can investigate further and assist where possible.
We’re sorry to hear the fit and quality didn’t meet your expectations on this occasion, and we’ll be sure to pass your feedback on to our team for review.
Kind regards,
Billy J Team x
Top-notch customer service and care!
Billy J’s customer service team were extremely helpful in granting me a refund out of good faith for a few bridesmaid dress options I had purchased, when I was meant to only receive store credit for the return since the dresses were ordered during the mid year sale period. Even though it was my mistake for not being clear on the mid year sale return policy, they were so kind and gave me a full refund for the dresses I did not pick. And on that note, I am so happy with the quality and style of the dress I did end up choosing. I will surely be re-purchasing from Billy J in the future - they’ve won me over with their exceptional customer care.
July 8, 2026
Unprompted review
Reply from Billy J Boutique
Hi Amanda,
Thank you so much for your lovely review!
We’re so glad we could assist and provide a solution that worked for you, especially during such an important time choosing your bridesmaid dresses.
We really appreciate your support and look forward to helping you again in the future ✨
Kind regards,
Billy J Team x
My 5 star rating refers to a return I…
My 5 star rating refers to a return I needed to make . My item unfortunately was faulty and therefore needed to send an email describing my situation. I dealt with Brooke and I can’t say highly enough how amazing and understanding she was and kept me fully informed of the processes that needed to be made .
Congratulations on being a truly wonderful company that still puts the customer first .
July 14, 2026
Unprompted review
Reply from Billy J Boutique
Hi Sheree,
Thank you so much for your kind words and for taking the time to share your experience.
We’re so sorry to hear your item was faulty, but we’re really glad Brooke was able to assist you. We’ll be sure to pass your lovely feedback on to her!
Kind regards,
Billy J Team x
Dishonest
I ordered 5 yellow bridesmaids dresses, one turned up bright orange and the customer service keeps trying to gaslight me into saying it's not yellow it's actually lemon. Lemons aren't orange. I responded saying it's dishonest and deceptive to post pictures of a clearly yellow dress and even social media tags show the dress is yellow but i got an orange one. They stopped replying to me.
*update*
Billy J reached out abd rectified the situation offering a full refund and waived the return fee. Although the initial interaction was less than ideal the follow up was much better.
July 6, 2026
Unprompted review
Reply from Billy J Boutique
Hi Megan, we're really concerned to hear this! Please reach out to us at customerservice@billyj.com.au so we can invetsigate this further and provide a resolution for you x
Ridiculous experience
Ridiculous experience! New to Billy J and have puchased four items. One of which the size guide was incorrect so the item is too big. Unable to exchange - store credit only - however now I have to pay full price. I will never shop with them again.
July 7, 2026
Unprompted review
Reply from Billy J Boutique
Hi Angela,
We’re really sorry to hear about your experience and appreciate your feedback. We understand how frustrating sizing issues can be, and we’ll be sure to pass this on to our team to review. Our returns policy does note that sale items are eligible for store credit only, however we’re always happy to help where we can. Please feel free to reach out to our customer care team so we can look into this further for you.
Kind regards,
Billy J Team
AVOID AT ALL COSTS
This site intentionally and repeatedly violates Australian consumer law. They have been reported to Fair Trading for illegal practices. Order #2386014
July 2, 2026
Unprompted review
Reply from Billy J Boutique
Hi Chris,
Thank you for your review.
We have been in contact regarding your order and a resolution has been provided.
Kind regards,
Billy J Team
Don't shop here
Don't shop here! You will end up in an endless return loop due to the poor quality of the clothing items which feel similar to Shein. The return shipping fee is also $12 and you can only get a store credit for sale and discounted items.
July 6, 2026
Unprompted review
Reply from Billy J Boutique
Hi Annabelle,
We’re really sorry to hear that this was your experience, as it’s certainly not what we aim to provide for our customers.
We take quality concerns seriously and are continuously working with our suppliers to ensure our pieces meet the standards our customers expect. We understand that fit and fabrication can vary across styles, and we always recommend reaching out to our team if you’re unsure prior to purchasing.
In regard to returns, our policy is outlined clearly on our website, including the $12 return shipping fee and the conditions around sale items being eligible for store credit. We aim to keep this as transparent as possible so customers can make informed decisions before purchasing. 🤍
That said, we truly appreciate your feedback and will be passing it on to our team for review. If you would like further assistance, please don’t hesitate to reach out to us at customerservice@billyj.com.au. X
Customer service takes time to response…
Customer service takes time to response , follow them up just an automated email response.
Disappointed 😞
July 2, 2026
Unprompted review
Reply from Billy J Boutique
Hi Fe, we can see our team has responded to your email. Please let us know if there is any further assistance we can provide!
It STUNK
Took the item out of the bag and it STUNK. So disgusting. The whole room smelt of this toxic rubbishy smell
July 2, 2026
Unprompted review
Reply from Billy J Boutique
Hi there, we are deeply concerned to hear this and have responded to your email promptly. Could you please respond to us at customerservice@billyj.com.au so we can assist you further with this? x
DO NOT BUY!!
DO NOT BUY!!! The way these dresses are made are horrible!! The way these dresses are made are terrible, the dress I ordered is squint and completely stitched wrong with excess fabric in places it shouldn't be. I contacted Billy J for a refund and they refused? Clothes are an even worse quality than Shein but with an expensive tag. Save your money ladies
June 29, 2026
Unprompted review
Reply from Billy J Boutique
Hi there,
We’re really sorry to hear you feel this way about your purchase, this certainly isn’t the experience we aim to provide.
Please reach out to us at customerservice@billyj.com.au, as we would love the opportunity to provide a resolution for you x
Reply from Billy J Boutique
Hi Timi,
We’ve received your enquiry and just wanted to clarify that in your original message you mentioned the item didn’t fit, rather than that the wrong size was sent.
We also haven’t had a chance to respond to your enquiry yet, as it was only recently received this morning. We always aim to assist our customers as quickly as possible once we’ve had the opportunity to review the details.
We would really appreciate it if you could reconsider your review while we work with you to resolve this. 🤍
Kind regards,
Billy J Team
I've been eyeing up dresses from here…
I've been eyeing up dresses from here for my bridemaids for at least a year as the terracotta dresses look unbelievable. I've just seen they had 20% off so thought I'll take the plunge now even though my wedding isn't till next year. Thank god I came on here and read other reviews. No refunds, only store credit?! That makes it literally impossible when you've got numerous bridemaids all wanting to try different styles and sizes. What an absolutely rubbish way of running a business. Will definitely not to be ordering from here and absolutely gutted as had my heart set on them.
June 28, 2026
Unprompted review
Reply from Billy J Boutique
Hi Lucy,
Thank you for taking the time to share your feedback.
We’re sorry to hear your concerns around our returns policy. We do understand how important it is when planning bridesmaid dresses, especially when coordinating multiple styles and sizes for a wedding.
We always do our best to accommodate where possible, and would love to discuss how we can help you with your order if you're open to it. Please reach out to us at customerservice@billyj.com.au x
Kind regards,
Billy J Team
Buyers Beware!
Ladies, please avoid purchasing here. #1) no returns (store credit only) #2) they charge you $20 to send something back! #3) They dont allow exchanges #4) sizes are super off! I am almost always a size 2, and the size 4 dress I ordered was so small I could not even get it on. #5) they do not having size charts with measurements (hence a stab in the dark with sizing). I'm afraid to reorder with my "store credit" because I'm afraid that the next size up will be too small
June 22, 2026
Unprompted review
Reply from Billy J Boutique
Hi Beth, thanks for taking the time to share your feedback.
We understand how frustrating sizing can be, especially when shopping online. We do our best to provide consistent sizing, but we know this can vary depending on the style and fabric. Your feedback around size guides is really valuable, and we’ll definitely pass this on to our team.
In terms of returns, we aim to be transparent with our policy at checkout, including return shipping costs and store credit terms.
We’d love the chance to help you find the right fit and feel confident using your store credit. If you reach out to our customer care team, we can provide personalised sizing advice or recommendations to make the process easier for you.
Thanks again for your feedback - we truly appreciate it 🤍
BillyJ responded within 2 days
BillyJ responded within 2 days. But, changed my mind on the way I was going to return the dress. So I ask BillyJ for a return label and never heard back from them or received one. And then trying to pay for shipping cost to Australia was more than the dress. I was very disappointed and unsatisfied with customer service. Never ordering from here again!!!!! Buyer beware!! B
June 4, 2026
Unprompted review
Reply from Billy J Boutique
Hi Judi,
Thanks for taking the time to share your feedback, and we’re sorry to hear about your disappointment.
We just want to clarify that we did respond to your request and provided the relevant steps to arrange a return, including how to generate and access a return label through our returns portal. Our returns process and associated policies (including shipping arrangements) are also clearly outlined on our website to ensure this information is available upfront for all customers.
We understand that return shipping costs can be frustrating, especially on international orders, and we’re sorry that this impacted your experience.
If you still require assistance with your return, you’re welcome to reach out again and we’ll be happy to help guide you through the process.
Kind regards,
Billy J Team
Absolutely diabolical customer service…
Absolutely diabolical customer service and poor quality products
June 15, 2026
Unprompted review
Reply from Billy J Boutique
Hi Alison,
We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.
This certainly isn’t the standard we aim to provide, and we’d love the opportunity to make this right. We can see our team has been in touch to assist with your return, particularly regarding the sizing concern you raised with the shoes. If the item is not as described, we’re more than happy to review this further and reassess the return outcome for you.
Please reach out to us again via email with the requested details so we can work towards a resolution as quickly as possible.
Kind regards,
Billy J Team
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