Originate and lead brand platforms, repositioning efforts, and campaign ideas from concept through activation. Shape creative briefs, maintain brand coherence across products and media, and direct designers, writers, and production partners. Set creative standards while remaining hands-on, collaborate with marketing, product, partnerships, and cross-functional leadership, and identify cultural shifts to inform impactful work.

As an Engagement Marketing Manager, you'll lead customer activation and habituation strategies, run experiments, collaborate cross-functionally, and drive growth using data analysis and AI tools.