City Beach Reviews 

3,667
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 53 reviews, reviewers had a great experience with this company. Customers frequently share that they really like the trendy clothing styles and options available across various locations, making it a popular destination for shopping. People often mention discovering nice items for themselves and their partners, appreciating the initial variety found in physical stores. Though some customers experienced problems, a number of reviewers were not happy with the overall customer service and long waiting times at the counter. Consumers also noted frustrating issues with unexpected online delivery delays, item sizing discrepancies, and challenges when attempting to process returns.

What people talk about most

Product

Customers had ambiguous experiences with product quality, reporting mixed issues ranging from items breaking... See more

Staff

Consumers find staff behavior deeply disappointing and unprofessional, highlighting instances of rudeness and... See more

Customer service

People report negative experiences with customer service, expressing deep frustration and describing the... See more

Order

Users describe profound frustration with order processing, citing technical errors and unfulfilled shipments... See more

Price

Reviewers express strong dissatisfaction and frustration regarding unexpected costs, such as being charged... See more

Reviews shaping this summary

Rated 3 out of 5 stars

City beach Ocean Keys and Joondalup stores I really like the clothes at City Beach and will continue shopping here, as the styles are great and the stores have so much potential. However, the custome... See more

Company replied

Rated 5 out of 5 stars

Honestly, I've shopped at City Beach's website - I'm in New Zealand, they're in Australia (duh!) - and never had an issue. Super fast delivery, always exactly what you ordered and paid for, and such... See more

Rated 5 out of 5 stars

Great price , only downside they take a week to get to uk , apart from that top notch, authentic Oakleys

Rated 5 out of 5 stars

Just received my second order from Australia to the UK. Super fast delivery of items that are pretty much currently unavailable in the UK. No customs issues. Really impressed. Thanks guys.🤙


Company details

  1. Clothing Store
  2. Beach Clothing Store
  3. Children's Clothing Store
  4. Men's Clothing Store
  5. Women's Clothing Store

Written by the company

Founded in 1985, City Beach has become one of Australia's leading lifestyle brand. Representing the spirit of adventure and self-expression through fashion and culture.


Contact info

3.8

Great

TrustScore 4 out of 5

4K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 89% of negative reviews

Typically replies within 2 weeks

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3.8

All reviews

(3,667)

55 reviews in the last 12 months

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Rated 2 out of 5 stars

Rude worker and low range of sizes

I went in today and was trying on some clothes but because of the low range in size none of it fitted, so therefore I went to put it on the rack outside the change rooms and the lady their said “can you just put those thing were you found them.” She was so rude about it as well.

6 April 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about your experience in-store and that your interaction with our team member left you feeling uncomfortable. This is not the experience we want for our customers, and your feedback has been noted.

Rated 1 out of 5 stars

AWFUL ONLINE EXPERIENCE

1st time using this company, purchased online, the website was frustrating as kept removing all items from the cart when I skipping between pages it kept clearing them. The payment process was glitchy, I tired multiple times to pay via PayPal ( three installments ) however it wouldn't let me use my u.k address even though I've never had an issue before so assumed the postcode couldn't have any spaces - after a few time of going in and out it eventually came up with an order number and signs of the payment going through, however when I checked with my bank there were 4 x pending payment withdrawals from city beach - WTF! I never gave authorisation 4 times, just the once there website is a joke, I need my money back in my account - not an overall pleasant experience, online shopping should be hassle free not stressful! Would not recommend as now I have to wait around for them to cancel the other three pending payments and my money to appear back into my account. SHOCKING!

1 April 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about the issues you encountered with our website and checkout process. We understand your frustration regarding the pending transactions and recognise how concerning this would have been. Your feedback has been noted and will be reviewed internally.

Rated 1 out of 5 stars

Two weeks old. Hole in the shoe. City Beach said not their problem.

I bought a pair of Nikes from City Beach online. After about two weeks of wearing them normally, the right shoe split along the side. Not scuffed, not dragged, a proper tear in the material.

I got in touch, sent them photos from multiple angles like they asked, and waited. They came back and said it looked like "accidental damage/wear and tear." Two weeks. Wear and tear. On a brand new shoe.
I've worn Nikes my entire life. This has happened to me a couple of times before with similar defects, and Nike replaced the shoe without any fuss. So I know what a manufacturing fault looks like, and I know how a company should handle it.

I explained all of this and pushed back. I suggested this doesn't comply with ACCC. Their response? They sent me a link to the ACCC complaints page and basically said go ahead and report us. Didn't offer to take another look. Didn't ask me to send the shoe back for a proper inspection. Just, here's the complaints link, good luck.

That really says it all. A shoe shouldn't fall apart after two weeks, and a retailer shouldn't shrug their shoulders when it does. Consumer Law exists for exactly this reason.

I would recommend buying direct from Nike next time. At least they'll actually deal with you when something goes wrong.

31 March 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about the issue you experienced with your shoes and the disappointment this has caused. We understand your concerns and appreciate you taking the time to provide detailed feedback regarding your experience.

Rated 1 out of 5 stars

So after City Beach not sending out my…

So after City Beach not sending out my order with every excuse under the sun. They finally sent me an email with a tracking number. I'm tracking it a week later and they say tracking number doesn't exist, I rang nz couriers, they told me it hadn't even been picked up from City beach. I strongly advise not using this company. This is the worst service I've ever had.

30 March 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re disappointed to hear how this unfolded for you. Delays alongside unclear tracking information aren’t acceptable and we understand the frustration this has caused. We appreciate you sharing your experience, as it helps us continue to improve.

Rated 1 out of 5 stars

Very bad service

Very bad service. We bought a Needoh Dream Drop in blue and after waiting 2 weeks received a pink one instead and now they wanted me to pay £8 to send it back which the whole thing cost £11.99 they know people wouldn't pay £8 to get back your £3.99 I wouldn't so i call it lost but never buy anything from city beach again.

14 March 2026
Unprompted review
City Beach logo

Reply from City Beach

After looking into your order, we can see the product was purchased in an “assorted” colourway, where colours are allocated at random when dispatched. We’re sorry this wasn’t the colour you had hoped for and understand your concerns around the return process. Thank you for sharing your experience with us.

Rated 1 out of 5 stars

No help with a sentimental birthday…

No help with a sentimental birthday present — absolutely disgraceful.

My sister passed away last week. We recently received her birthday present for my daughter, and I was trying to continue that sentiment by buying something she would have loved to give her — a simple bag for her upcoming birthday. That’s all I was trying to do.

I went to to purchase a bag that was advertised with 20% off. But their website is completely broken — the checkout just loops endlessly, going round and round with no way to actually complete the purchase.

I contacted customer service, explained everything, and asked for help. Instead of actually doing anything useful, I was told the item had “probably sold out.” At the time I was trying to buy it, it was clearly still showing as available — no warnings, no low stock notice, nothing. Just another excuse.

I asked for escalation. I asked for someone to actually assist me. Instead, I got the same copy-paste responses over and over again — like they couldn’t care less. No ownership, no effort, no resolution.

The only thing they offered? Increasing the discount from 20% to 25%. Completely useless when I still couldn’t even get through checkout.

Honestly, it felt like they went out of their way to not help. Dismissive, unhelpful, and completely indifferent — even after I explained the situation and why this purchase actually meant something.

I will not be shopping with City Beach again. If this is how they treat customers trying to make a meaningful purchase, they can keep their products.

Absolutely appalling experience.

20 March 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about your experience, particularly the issues you faced with our website and the difficulty getting support at the time. We understand how frustrating that would have been, and we appreciate you sharing your feedback.

Rated 2 out of 5 stars

I recently made a purchase during a…

I recently made a purchase during a promotion and unfortunately forgot to apply the discount code at checkout.

I contacted customer service straight away, while the promotion was still running, but was told no adjustment could be made.
While I accept it was my mistake, I was disappointed there was no flexibility or goodwill offered, even as store credit.

I’ve shopped here before and didn’t expect this level of inflexibility over a simple human error. It felt like a very rigid approach and not the level of customer service I’d hoped for.

19 March 2026
Unprompted review
City Beach logo

Reply from City Beach

Thank you for sharing your experience Maddy! We understand your frustration and we sincerely apologise for any disappointment caused. Unfortunately, once an order is placed, we are unable to apply promotional codes. As our products can be returned both in-store and online, processing a manual refund would not reflect the correct order total on your tax invoice. We appreciate your understanding and will review your comments to improve our service moving forward.

Rated 2 out of 5 stars

No confirmation email and no order showing on website.

Won't use the website again. placed an order. I did not receive a confirmation email and was kicked off their web page. When I got back on it said i hadn't placed an order. Very, very annoyed. Gave it a couple of days and was about to ask the bank to reverse the charge when I received an email saying the parcel was on its way, get your act together!

11 March 2026
Unprompted review
City Beach logo

Reply from City Beach

Thanks for your review Ginny! We’re sorry for the confusion with your order and we understand how frustrating this must have been.We’ll be reviewing our processes to ensure smoother experiences in the future.

Rated 1 out of 5 stars

City beach what a joke.…

Was ready to spend a few healthy dollars at city beach Rockingham store but walked away with nothing. The service in this store is appalling (if any service at all). Not 1 member of staff acknowledged me at all & i was even made to feel like a bother when asked for assistance. Already a bitter taste in mouth but proceeded to purchase the several items I had then i get to the til & theres 1 person serving. There are 2 other staff members standing behind counter but when asked if they could put us thru was told they weren't allowed to serve us. What??? There were 3 customers infront of me & 2 behind. Myself & the man behind me both just put dumped our stuff & left store. What a disgrace. All kids working, where are the adults supervising these young kids??? Your clothing is highly priced, surely you can afford to hire some senior staff. Honestly this store is a joke, I will never step foot in a city beach store again.

28 February 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, we’re really sorry to hear about your experience at our Rockingham store and that the service you received left you feeling this way. This isn’t the experience we want for our customers, and we appreciate you bringing it to our attention. Your feedback will be shared with the store team for review.

Rated 1 out of 5 stars

Kustom thongs- will shrink in the sun!

Purchased a pair of Kustom thongs. Wore them twice, then left them on the deck for a day in the sun and the rubber soles shrunk to the point that they are unwearable. Contacted customer support and after numerous back and forths, they determined that it was 'accidental damage'. If you cant leave a pair of thongs in the sun in summer without them self destructing, theyve been made with the wrong materials and arent fit for purpose. Pretty disappointing.

Edit: I also let them know that I have the exact same model of thongs purchased 4 years ago, that have had the exact same treatment and have not had the same issue. They are very comfy, but now a bit tired, so that’s the very reason I bought a new pair. Clearly they have changed the materials used in manufacture, so I’m not sure how this cannot be classified as a manufacturing fault. Your thongs can’t handle the summer sun- do your board shorts dissolve in water?

And to make it extra laughable, following their ‘assessment’, yesterday they went to the effort of posting back my clearly unwearable thongs back to me in the post!

8 January 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, thanks so much for sharing your experience with us. We’re really sorry to hear about the issues you’ve had. We understand your concerns especially given how well your previous pair performed over time and we really appreciate you bringing this to our attention. While our assessment found the damage to be consistent with environmental exposure, we recognise your frustration and will be passing your feedback on to our product team for review.

Rated 1 out of 5 stars

No “Beach” in these stores

I’ve tried a couple of City Beach stores. Perhaps remove the “Beach” from the name. Not one single women’s surf/beach brand tshirt within three stores. Advertised online but returns/exchanges are difficult and need to try on. Just stick with Ringers Western (cult 🤮) or your “eshay/hoodrat” uniforms. Surf culture gone. Better to go to Surf Dive and Ski

7 February 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi Krystal, 

Thank you for taking the time to share your feedback with us.

We apologise for any inconvenience caused by our physical stores carrying a curated selection of products based on the best-selling items for each location. Due to space limitations, it is not possible for our stores to stock our full product range at one time.

For access to our complete collection, we recommend visiting our online store, where the full range of products is available.

Thanks City Beach Customer Service

Rated 1 out of 5 stars

salty life thongs waste of money

I brought a $30 dollar pair of salty life thongs size 13 I went to my mates place and left them out side from sitting in the sun the thongs shrank from a size 13 to roughly a size 10 they don't fit anymore what a waste of money do not buy them at all $3 thongs from Kmart don't shrink at all so save yourself the coin and don't bother with them

4 February 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there

Thank you for taking the time to share your feedback with us. We sincerely appreciate you bringing this matter to our attention.

We are sorry to learn that the item may not have met your expectations. However, we can confirm that most brands, including Crocs, do not provide warranty coverage for items that have been left in direct sunlight, as this is generally classified as accidental damage rather than a manufacturing defect.

We recommend that footwear made from plastic-based materials is not exposed to prolonged direct sunlight, as this may affect its condition and performance.

Should you require any further assistance, please do not hesitate to contact us directly. We will be more than happy to help.

Rated 1 out of 5 stars

I bought this bag and within 3 months it broke, no compensation given

I bought this bag and within 3 months, the first buckle broke off. I contacted CityBeach. They are not able to give a new buckle, a partial refund or a full refund as they are of the opinion that their products don't need to last more than 3 months. After several emails in which they asked for more proof of purchase, they responded they could not assist me, looking at the photo I sent in the first email , meaning the other 3 emails with more proof of purchase were unnecessary. So not only, no compensation, but also poor customer service unfortunately. unnecessary. So not only, no compensation, but also poor customer service unfortunately.

As you can see below, City Beach has responded and apologised, but does no attempt to solve the issue, which proves my point again.

20 January 2026
Unprompted review
City Beach logo

Reply from City Beach

We’re sorry to hear about your experience and apologise for any frustration caused. We appreciate your feedback and will use it to help improve our processes moving forward.

Rated 1 out of 5 stars

They understand your frustration but…

They understand your frustration but dont understand your problem, as your direct contact is an a.i. with an iq of mentally challenged. Dont give yourself the headache, stay away.

17 January 2026
Unprompted review
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Reply from City Beach

We’re sorry to hear about your experience Tony. We appreciate the feedback and if your issue has not been resolved, please reach out to our team directly at customerservice@citybeach.com.au so we can assist further.

Rated 1 out of 5 stars

Exchange Policy.

Brought shorts online for my husband, 2 pair both the same brand both the same shorts and 1 pair is too small. I contracted city beach to get an exchange and they don’t except exchange for online orders 🤷🏼‍♀️ only off a refund while you’ve gotta pay $9.99 to return and get a refund. And suggest then you purchase another pair!!!!! I will never in my life shop with this shop again, there customer service and customer satisfaction is unexceptionable.

5 January 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, we appreciate you taking the time to share your experience. We’re sorry our current online exchange process caused frustration and your feedback will be used to review ways we can improve customer satisfaction.

Rated 1 out of 5 stars

Don’t use online ordering

I placed an online order on 26/12/25 and on 3/1/26 followed it up as I have the confirmation email that I had paid for express shipping. Only to be notified that there had been a “technical error” of which I was not notified at all and the order hadn’t done through despite me receiving a confirmation email of the order having gone through.

Don’t use their online ordering!

3 January 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, we’re very sorry for the confusion and inconvenience caused by this technical error. We understand how frustrating this must have been, especially with express shipping. Your feedback has been shared with our team to help prevent this happening in the future.

Rated 1 out of 5 stars

Do not EVER go to Macquire Park City…

Do not EVER go to Macquire Centre City Beach. First, the attendants have no clue of what they are selling. I brought a biquini - Topanga Fiesta - that I bought the wrong size in another shop, I mentioned that to the attendant, and in stead of checking in the systen, she spent 5 minutes saying "wow I have never seen this one here" and seemed very lost. Then, later after I tried 6 pieces of biquinis, I was ready to take all of them home, and exchange my wrong size one. At 1515 today (2nd of January) me and other people full on clothes in our hands, queueing to pay, and we see 3 teenagers more lost than anything in the World at the till, and no one being able to buy anything (they couldn't login or look for products, no idea), they looked so shy and lost, only one staff seemed keen to at least try to solve issues, the girl with long curly hair... I felt sorry for all of them to be put in such a stressful position and I felt angry for not being able to buy anything and stay in the queue forever for nothing. I ended up leaving, and I wasted in total almost 2 hours to be here, try clothes and not being able to take any clothes home as the staff are not able to work at the till either. Very sad. I will never be back to this shop in particular. They need a supervising experienced adult or teenager.

2 January 2026
Unprompted review
City Beach logo

Reply from City Beach

Hi there, thank you for sharing your experience. We’re very sorry for the frustration caused during your visit and understand how upsetting this must have been. Your feedback has been shared with the store management so they can review staffing and training to improve the customer experience.

Rated 1 out of 5 stars

Rude manager and staff. 0 stars

I am absolutely disgusted about the conduct of the store manager and staff at the City Beach store located in Logan Hyperdome. This incident occurred on 27 December 2025 at approximately 2:00 pm. The manager involved was Ocear.

During our visit, my partner calmly mentioned that an item appeared to be marked at an incorrect price. Ocear then approached and stated that my partner’s tone was rude towards her staff. I advised her that this was simply his normal speaking voice and that he had not been rude or aggressive.

Following this, Ocear became rude towards me. I explained that there was no need to speak to customers in that manner; however, she continued to argue with me and escalate the situation. She then accused me of swearing and being rude, which is untrue. At no point did I swear at her. The only person swearing during this interaction was Ocear herself.

Ocear then told me to “get out of the f**king store,” stating that there were children present. This was extremely inappropriate, particularly given that she was the one using offensive language. Additionally, two other young female staff members also behaved rudely, swearing and repeatedly telling me to get out of the store.

The behaviour displayed by Ocear and the staff involved was aggressive, unprofessional, and completely unacceptable. We were made to feel embarrassed, uncomfortable, and unfairly accused, despite remaining calm throughout the interaction.

As customers, we expect to be treated with basic respect and professionalism. This experience was extremely disappointing and does not reflect acceptable customer service standards. I believe this matter requires serious review.

27 December 2025
Unprompted review
City Beach logo

Reply from City Beach

Thank you for taking the time to share this feedback. We are very sorry to hear about the experience you described at our Logan Hyperdome store, as this does not reflect the standards of professionalism and respect we expect from our team. Your concerns have been forwarded for internal review so the matter can be appropriately addressed. We appreciate you bringing this to our attention.

Rated 2 out of 5 stars

The queues are ridiculous. …

I have no problem with City Beaches products or the staff but what I do have a massive issue with is the ridiculous queues in both their Greenhills and Charlestown stores. Not just Christmas and sales but any weekend day the wait times are ridiculous. I once waited 40 minutes on a normal Saturday and they didn’t even have all the tills open. This isn’t an isolated incident, so much so that I just don’t bother shopping in store anymore. I have a disability and am unable to stand in a queue that long and nor should I have to. Speak to other people queueing and they all same the same thing. It’s a shame as I do like their stuff but no item is worth that kind of wait and non of the other stores seem to have that problem. Have more tills built in store and do better for your customers otherwise like me you will lose your business to other stores that manage the queues a lot better.

22 November 2025
Unprompted review
City Beach logo

Reply from City Beach

Hi there, we appreciate you taking the time to share your experience. We’re sorry that long queues have made in-store shopping difficult. Your feedback has been shared with the store team to help improve service for all customers.

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