smooche Reviews 

8,727
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 5,926 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for providing prompt, kind, and helpful assistance with their orders. People love that the foundation goes on smoothly, provides light coverage, and feels lightweight on the skin. Consumers also appreciate the efficient support team when resolving delivery and return questions. Some reviewers were not happy with the product, mentioning that it did not match their skin tone and looked ashy or pasty. A few other people also felt that receiving store credit instead of a full money-back guarantee refund was quite frustrating. However, many still valued the polite communication from representatives even when the makeup failed to work for them.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting a wide division in consumer experiences. Many... See more

Customer service

Reviewers highlight positive aspects of customer service, describing the support team as helpful, polite, and... See more

Order

Reviewers mention positive feedback about order processes, highlighting easy online ordering and quick... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpful, patient, and professional... See more

Quality

People report ambiguous experiences with quality regarding the color-changing foundation. While many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is my first time buy cosmetics from online for friend gift. But delievery getting delayed and over due date. But I feel comfortable and no issue because Euri send me a email and keep monitor... See more

Company replied

Rated 5 out of 5 stars

This just worked for me, went on smoothly, blended well and looked natural and gave a healthy glow, but I will caution that this is not for all, a co worker was looking for a good light foundation and... See more

Company replied

Rated 5 out of 5 stars

Easy online ordering, quick delivery. I love the serum and the colour changing foundation…it actually does what it says on the tin! The serum goes onto the skin and leaves the skin feeling beautiful... See more

Company replied

Rated 5 out of 5 stars

Love my Smooche foundation. I am 93 and the foundation goes on smoothly and stays until I remove it at night. No smudging, no looking like “too much”. I’m completely satisfied and have gotten so many... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.4

All reviews

(8,727)

6,222 reviews in the last 12 months

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Rated 5 out of 5 stars

I never give reviews but have seen a…

I never give reviews but have seen a few not so good ones about Smooche so wanted to share. I had no problems with ordering and delivery and absolutely LOVE the colour-match foundation. It works perfectly on my 60 year old skin and is like magic. Thank you!

24 August 2026
Unprompted review
Rated 1 out of 5 stars

When does the colour change happen?

When does the colour change happen?
Used for first time today and in spite of using a generous amount to try and build coverage it has done nothing except make my skin feel slightly greasy. Would have had the same affect applying a poor quality moisturiser..
Update, I have contacted them to ask for a refund as they offer a money back guarantee, they have offered me store credit, but since their products are not good quality, I have requested that they honour the money back guarantee.
I will update with the outcome.

6 September 2026
Unprompted review
Rated 5 out of 5 stars

Perfect skin tone match and lightweight formula

Very lightweight for a natural look, but you can use multiple layers for more dramatic coverage. Absolutely matches skin tone. Will purchase again and I highly recommend this product.

1 September 2026
Unprompted review
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Reply from smooche

Hi Kris! 💖

We're so thrilled to hear that you love the lightweight formula and perfect skin tone match! Knowing that you enjoy the buildable coverage for a natural or full look—and that you're planning to buy again and recommend us—means the absolute world to our team. Thank you so much for sharing such a wonderful review! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I had an issue with my order and Shake…

I had an issue with my order and Shake in customer service helped get my issue resolved in a timely manner. Thank you Shake!

1 September 2026
Unprompted review
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Reply from smooche

Hi Katgolfergirl! 💖

We're so thrilled to hear that Shake was able to resolve your issue so quickly and efficiently! We know order hiccups can be stressful, so we're so glad Shake took great care of you. Thank you so much for taking the time to share your review—we'll be sure to pass along your sweet shoutout directly to Shake! ✨

Warmly,

The Smooche Team

Rated 3 out of 5 stars

It doesn’t work as advertised

It doesn’t work as advertised! Don’t buy. Cakes into my pores and didn’t blend. So pale it didn’t take to my tone. Worst of all I can’t find a way to contact anyone to return my purchase.

26 August 2026
Unprompted review
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Reply from smooche

Hi Tj,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Regie in Smooche Support was awesome

Regie in Smooche Support was awesome. Thank you!

3 September 2026
Unprompted review
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Reply from smooche

Hi Lynn! 💖

We're so thrilled to hear that Regie provided such awesome support for you! Thank you so much for taking the time to share your sweet review—we'll be sure to pass along your kind words and thanks directly to Regie! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

It was a great deal from start to…

It was a great deal from start to finish and I love how it feels on my face

18 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi there! 💖

We're so thrilled to hear that you had a great experience from start to finish and that you love how it feels on your skin! Thank you so much for taking the time to share your lovely review—we're so happy to have you in the Smooche family! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

I had issues with an item I had…

I had issues with an item I had purchased. I sent an email and April was so very helpful! She was understanding and came up with a solution we both felt was adequate. Great company and customer service. Thanks April!

2 September 2026
Unprompted review
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Reply from smooche

Hi Deborah! 💖

We're so thrilled to hear that April was so understanding and found a great solution for you! Dealing with an item issue can be frustrating, so we're so glad April took care of everything with such great care. Thank you so much for your sweet review and kind words about our customer service—we'll be sure to pass along your shoutout directly to April! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Novie was awesome

Novie was awesome. Novie ensured that my account was monitored and always touched base with me. I am very happy with the assistance that Novie provided me. Novie deserves to be rated #1 in customer care.

5 September 2026
Unprompted review
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Reply from smooche

Hi Karen! 💖

We're so thrilled to hear that Novie took such great care of you and kept in close touch every step of the way! Novie will be so touched to know you consider them #1 in customer care. Thank you so much for taking the time to share your review—we'll be sure to pass along your amazing shoutout directly to Novie! ✨

Warmly,

The Smooche Team

Rated 1 out of 5 stars
smooche logo

Reply from smooche

Hi Deborah,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Tried and true

Was very easy to order and then track my order. Product arrived in a timely manner.
As for the product itself, I love it. It matched my skin perfectly. I did find i used a little more than my regular make up but moisturizer and concealer are not really needed. Love this product. It gets a 10 out of 10 from me. We'll done.

24 August 2026
Unprompted review
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Reply from smooche

Hi Cathy! 💖

A 10 out of 10 made our day! We're so thrilled that ordering and tracking were smooth, and even happier that the shade match was spot on for you. Skipping moisturizer and concealer is the ultimate dream—we're so smooth Smooche is doing it all for you! Thank you so much for sharing the love! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

It’s perfect for me

20 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Karen! 💖

We're so thrilled to hear that it's perfect for you! Thank you so much for your sweet review and for being a part of the Smooche family! ✨

Warmly,

The Smooche Team

Rated 3 out of 5 stars

The serum is not very good. The foundation gets cakey as the day goes on.

The serum is not very good, my opinion, it dries the face. The foundation gets cakey as the day goes on.

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Gunna,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Love this foundation

Love this foundation! One thing I noticed that maybe will help others is I used my fingers the first time to spread the foundation and loved it the second use I tried using a sponge instead of my fingers and I noticed it went on ashy and didn’t adapt to my skin as well as the first time. Started applying it like a moisturizer and using the sponge to blend and it’s been amazing! Maybe the warmth and friction from the skin to skin while applying is the secret for those who are having a hard time?

15 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tara! 💖

This warm-hand application tip is brilliant—thank you for sharing it! We're so glad applying it like a moisturizer is working amazingly for you! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

Shane was absolutely wonderful in all…

Shane was absolutely wonderful in all of his communications with me. I tried to cancel after the order #1312241 was placed & he tried to assist with me with the deliverer, but they did not assist in a timely manner. However, Shane made the mistake of of my situation that he could, which I ended up accepting what was best for me. He was so incredibly helpful, thoughtful, and very quick with his responses! I wish more customer service professionals were always like Shane!!

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi MG! 💖

We're so thrilled to hear that Shane went above and beyond to support you with order #1312241! We're sorry for the frustration with the delivery carrier, but we're so glad Shane's quick, thoughtful, and helpful communication helped turn things around and find the best solution for you.

Thank you so much for taking the time to share your review—we'll be sure to pass along your incredible shoutout directly to Shane! ✨

Warmly,

The Smooche Team

Rated 5 out of 5 stars

WOW—You Need This Foundation!

WOW! This foundation exceeded my expectations! I don’t wear makeup every day, but I actually look forward to putting this on. It feels more like moisturizer than foundation ~ lightweight, comfortable, and beautiful on my skin. I’m obsessed! ❤️ If you’re thinking about trying it, buy it! You won’t regret it!

1 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Dina! 💖

"WOW" is exactly what we love to hear! We're so thrilled that Smooche exceeded your expectations and feels just like a lightweight, comfortable moisturizer on your skin. Knowing that you actually look forward to wearing it—and recommending it so enthusiastically to others—means the absolute world to us! Thank you so much for sharing the love! ❤️✨

Warmly,

The Smooche Team

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