smooche Reviews 

6,910
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 4,553 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional customer service and the helpfulness of the staff. Many people highlight individual representatives for their prompt responses, understanding approach, and efficiency in resolving inquiries. The ordering experience is generally positive, with consumers noting efficient processing and quick delivery. However, some customers noted that the color-changing foundation did not always match their skin tone, often appearing too light, greasy, or leaving an undesirable cast, with issues also raised regarding its coverage, longevity, or a strong, unappealing fragrance. Additionally, a small portion of reviewers experienced problems with orders not arriving, tracking information not updating, or items being sent to incorrect addresses.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, particularly with color-changing foundations,... See more

Customer service

Reviewers mention positive feedback about customer service, with many describing it as excellent, responsive,... See more

Order

Consumers find order experiences to be positive, with many reporting timely deliveries and satisfaction with... See more

Staff

Reviewers highlight positive aspects of staff, frequently praising employees for their exceptional service.... See more

Quality

Customers had ambiguous experiences with quality, with some reviewers praising the product as great, lovely,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I ordered the color changing foundation (Order# 840512). My shipping was fast, it was a bummer because when I tried it on it wasn't matching with my skin tone. It came out a little more whiter. But m... See more

Company replied

Rated 4 out of 5 stars

This is my first order, and I’m pretty happy with it so far! It applies easily, and I’ve got a brush and a sponge that I’m really enjoying. Plus, it’s super lightweight and gives my face a natu... See more

Company replied

Rated 4 out of 5 stars

Carla, from Customer Service has been a pleasure to deal with concerning my issue. I felt she took the time to hear and understand where I was coming from and try to rectify as best she could withi... See more

Company replied

Rated 4 out of 5 stars

My review is only 4 stars because I was unable to receive my order. Unfortunately this company doesn’t ship to PO Boxes. But, Jesse was amazingly helpful in canceling my order for me without any actio... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.5

All reviews

(6,910)

4,639 reviews in the last 12 months

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Rated 5 out of 5 stars

In all honesty this foundation was not…

In all honesty this foundation was not a match to my skin tone so I contacted customer support about my refund. Carla responded the next day about my order(885938) and was very helpful on getting me a speedy refund. Could not have been more happy with the customer service!!!

21 July 2026
Unprompted review
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Reply from smooche

Hi Carolyn! 💖

While we're sorry to hear the foundation wasn't the right match for you, we're so glad Carla was able to step in and process a speedy refund for order #885938! Thank you so much for taking the time to share your wonderful feedback about our customer service! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Excellence in Customer Service

in reference to my order 922066 and my representative Genrev, what a great customer service experience.
All my concerns are addressed precisely and clearly!
looking forward to using my new product ❤️
Sharon fron NewJersey, USA

22 July 2026
Unprompted review
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Reply from smooche

Hi Anastasia! 💖

We're so delighted to hear that Genrev addressed all of Sharon's concerns so clearly for order #922066! Sending lots of love all the way to New Jersey—we hope the new product is absolutely loved! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I ordered the foundation but it was the…wrong shade

I ordered the foundation but it was the wrong shade on my skin tone. Carla helped me and was very professional and helped resolve my issue with my order# 885421. Very sweet and thoughtful. Great customer service! I ordered a different product because of her kindness!

8 July 2026
Unprompted review
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Reply from smooche

Hi Lisa! 💖

We're so glad Carla was able to help you sort out order #885421 with so much kindness! It means everything to us that her wonderful support inspired you to try another product. Enjoy your new order! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

GENREV was my customer service rep and…

GENREV was my customer service rep and she was absolutely amazing!! My order number was 811072. Thank you for making sure your customers are taken care of by the upmost best representatives! Genrev is a true asset to your business!!

16 July 2026
Unprompted review
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Reply from smooche

Hi Melissa! 💖

We're beyond thrilled to hear that Genrev took such amazing care of you with order #811072! She truly is an asset to our team, and your wonderful words mean the absolute world to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

Great customer service! Thanks Carla

22 July 2026
Unprompted review
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Reply from smooche

Hi Amy! 💖

We're so glad Carla provided you with such fantastic support! Thank you so much for taking a moment to share your lovely feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Great customer service from GENREV…

Great customer service from GENREV rectifying my issue from order number 862649

21 July 2026
Unprompted review
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Reply from smooche

Hi Fiona! 💖

We're so happy Genrev was able to step in and get your issue sorted so quickly for order #862649! Thank you so much for the fantastic feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The color changing foundation did not…

The color changing foundation did not work with my skin color and I requested a refund. My request was just shortly after the 30 day return policy. As a result, their system automatically prevented a refund. However, Genrev acknowledged my disappointment and offered the next best thing, an equal credit to be used for another product they sell. I appreciated that gesture and informed her that I would like to use it for their mascara, and she immediately processed the new order. Efforts like that, significantly improve and customer satisfaction and relationships. Thank you for the excellent customer service Genrev!

9 June 2026
Unprompted review
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Reply from smooche

Hi TB! 💖

We're so grateful Genrev was able to turn things around and get that mascara order processed for you! Thank you so much for your kind words, we hope you absolutely adore the mascara! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Customer service was flawless

Customer service was flawless, great products and great customer service!

21 July 2026
Unprompted review
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Reply from smooche

Hi Patty! 💖

Hearing that both our products and customer service were flawless for you truly means the world to us! Thank you so much for taking the time to share such wonderful feedback! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Smooch foundation

Have to say I wasent expecting the product to be any good boy was I wrong absolutely love the smooch foundation 10/10

22 July 2026
Unprompted review
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Reply from smooche

Hi Debra! 💖

We love a wonderful surprise! We're so thrilled you tried our foundation and that it earned a perfect 10/10 from you! Thank you so much for taking the time to share the love! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

The blending of the lotion to my skin

21 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Meghan! 💖

We're so happy to hear how seamlessly the lotion blends into your skin! Thank you so much for taking the time to leave us such a sweet note! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Carla was really helpful and kind .she…

Carla was really helpful and kind .she was amazing
We need more customer service like that
Thank you so much Carla

17 July 2026
Unprompted review
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Reply from smooche

Hi Mrs Zirwah! 💖

We couldn't agree more, Carla is absolute gold! Thank you so much for the wonderful shout-out, and we're so glad she was able to make your experience so special! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

I was really impressed with the service…

I was really impressed with the service I got from Carla at Smooche. When the money went out of my account but I couldn’t seem to access the link to the shipping I groaned inwardly- ‘don’t tell me this is a scam?’To my delight Carla assisted me patiently and diligently and the mistake was discovered- my default email address is not one that is active- thanks so much to Carla for taking the time to put the customer first despite it taking some time to uncover.

22 July 2026
Unprompted review
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Reply from smooche

Hi Linda! 💖

We're so thrilled that Carla was able to help clear up that email mix-up and give you complete peace of mind! Thank you so much for your patience and for sharing such a lovely review! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Customer service

Shake provided prompt and helpful service with store credit for the lip plumper that I found to be irritating. The foundation is great, but it's a bit dark, more like my summer colour. I was advised to mix it with a lighter foundation. This works, but I had bought the smooche foundation so I didn't have to keep mixing different products to get the right colour.

21 July 2026
Unprompted review
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Reply from smooche

Hi MB! 💖

We're so glad Shake was able to help you out quickly with store credit for the lip plumper!

We really appreciate your honest feedback about the foundation shade, too. While we're glad mixing it helps make it work for now, we completely understand that the whole point of Smooche is to make your routine easier, not add extra steps! Thank you so much for sharing your experience with us, it helps us keep improving! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

In reference to my order 789011

In reference to my order 789011, as it was sent back to the warehouse and I informed that it may take some time before it returned to your site Novie was very helpful and friendly to make sure she placed my order in now so I don’t have to wait so long. However, we shall see what the outcome is and how long it takes to finally receive my order. Novie was very professional and prompt to respond to my emails.

22 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tamatha! 💖

We're so glad Novie was prompt, professional, and proactive in getting your re-order placed right away! Thank you so much for your patience, and we can't wait for your package to safely arrive soon! ✨

Warmly,
The Smooche Team

Rated 4 out of 5 stars

Easy to order and quick delivery

Easy to order and quick delivery. The product is great and my skin looks better with a more even tone.

22 July 2026
Unprompted review
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Reply from smooche

Hi Elaine! 💖

We're so thrilled to hear that your ordering experience was smooth, delivery was fast, and—most importantly—that you're loving the results! Knowing your skin is looking more even and glowing makes our day. Thank you so much for taking the time to share your review! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Best customer service ever!

Genrev was super super helpful! I couldn't be more happier with Smooche's customer service rep/ team. They were so responsive and understanding. I truly appreciate it!

Order number: 853033

20 July 2026
Unprompted review
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Reply from smooche

Hi Shilpa! 💖

We're over the moon to hear how responsive and helpful Genrev was for you! Thank you so much for sharing your order number and for such a wonderful shout-out, it truly means everything to us! ✨

Warmly,
The Smooche Team

Rated 5 out of 5 stars

Superb Customer Service

Having received a faulty foundation dispenser, I advised the company and after sending a short video and photo I was told I would be receiving a replacement. The process was easy and quick and I was very impressed with the customer service. Now after receiving the second foundation (which works!) I have sent a thank you and received a lovely reply from Genrev.

22 July 2026
Unprompted review
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Reply from smooche

Hi Mrs. Ledgerwood! 💖

We're delighted to hear that Genrev took great care of you and got your replacement sorted so quickly! Enjoy your new foundation! ✨

Warmly,
The Smooche Team

Rated 3 out of 5 stars

My experience wasn’t great but it was resolved

Although I did not have a good experience with my order missing items and a broken foundation. Garcia was great and helping me solve the problem and we came to a resolution.

15 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Leslie,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Good customer service

Good customer service. My item had not been delivered. I contacted them and received a quick response. Jessa looked into my order and explained to me what had happened and gave me two options to choose from, so they could rectify the issue. Jessa was kind, understanding and professional throughout.

22 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi L Boyce! 💖

We're so glad Jessa provided such kind, clear, and helpful service to get your order issue resolved right away! Thank you so much for sharing your great experience! ✨

Warmly,
The Smooche Team

Rated 1 out of 5 stars

Read Return Policy Carefully

I was on the smooch website and read the 30 day guarantee. I assume if they offer a 30 day guarantee they must be very confident about their product. I then proceeded to the return policy. To my surprise you are not allowed to try the product. So, I feel this shouldn't be advertised as any type of guarantee. All returns must be returned in the manner they were received; unused and it's original packaging. This means they are not confident about their product and they do not stand behind their product. Then to top it off the return policy is layered with so much work on the customers behalf that most people will rather take a loss ($39.99). They also claim they are overstocked and are selling this product with a 60% discount. That is not true. This product has always been $39.99 and no additional discount will be applied. Back to the return procedure,.... You must provide a detailed reason for your return, send an email and wait for an approval. If approved, they will give some sort of return order number, so on so forth. Where do you actually ship the product will be delivered to you in another email. Mind you, you must complete these task within 30 days. I did read somewhere on their website that the return must be dated no later than 14 days from the date the product was delivered. Sounds contradictive from the earlier statement of the 30 day guarantee. Words matter and for that reason alone I will not be making a purchase. False advertisement!

22 July 2026
Unprompted review
smooche logo

Reply from smooche

Hi Yvette,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

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