smooche Reviews 

8,736
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 5,926 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for providing prompt, kind, and helpful assistance with their orders. People love that the foundation goes on smoothly, provides light coverage, and feels lightweight on the skin. Consumers also appreciate the efficient support team when resolving delivery and return questions. Some reviewers were not happy with the product, mentioning that it did not match their skin tone and looked ashy or pasty. A few other people also felt that receiving store credit instead of a full money-back guarantee refund was quite frustrating. However, many still valued the polite communication from representatives even when the makeup failed to work for them.

What people talk about most

Product

Users describe ambiguous interactions with product, reflecting a wide division in consumer experiences. Many... See more

Customer service

Reviewers highlight positive aspects of customer service, describing the support team as helpful, polite, and... See more

Order

Reviewers mention positive feedback about order processes, highlighting easy online ordering and quick... See more

Staff

Clients share positive opinions on staff, frequently highlighting their helpful, patient, and professional... See more

Quality

People report ambiguous experiences with quality regarding the color-changing foundation. While many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This is my first time buy cosmetics from online for friend gift. But delievery getting delayed and over due date. But I feel comfortable and no issue because Euri send me a email and keep monitor... See more

Company replied

Rated 5 out of 5 stars

This just worked for me, went on smoothly, blended well and looked natural and gave a healthy glow, but I will caution that this is not for all, a co worker was looking for a good light foundation and... See more

Company replied

Rated 5 out of 5 stars

Easy online ordering, quick delivery. I love the serum and the colour changing foundation…it actually does what it says on the tin! The serum goes onto the skin and leaves the skin feeling beautiful... See more

Company replied

Rated 5 out of 5 stars

Love my Smooche foundation. I am 93 and the foundation goes on smoothly and stays until I remove it at night. No smudging, no looking like “too much”. I’m completely satisfied and have gotten so many... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.4

All reviews

(8,736)

6,222 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Money back guarantee is a scam

Bought the foundation but unfortunately it just doesn’t work for me. Leave white streaks on skin, doesn’t blend well. I emailed twice ( once to follow up on shipping, and the second time was to get a refund for the foundation) but I have never received any response from them. Their money back guarantee is a scam because you won’t be able to get a refund. They have a customer service page on Facebook and apparently a lot of people are having the same issue.

4 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Yannis,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Shocking experience!!

I am extremely disappointed with my experience with Smooche and, in particular, the way they have handled a very straightforward cancellation request.

I placed an online order and changed my mind shortly afterwards. Before the order had been dispatched, I contacted Smooche and clearly asked them to cancel it.

Instead of simply processing my cancellation, they emailed me trying to persuade me to keep the order and “try the product for yourself before making a final decision”. I didn’t respond to that email, and despite already having my clear cancellation request, they went ahead and dispatched the order anyway.

When I subsequently asked to return the unwanted product and receive a refund, I was astonished to be told that they would not accept the return because I had not replied to their email.

In other words, according to Smooche, although I had explicitly asked them to cancel my order before dispatch, my cancellation somehow ceased to count because I didn’t respond when they tried to persuade me to change my mind.

I find this particularly concerning for an online retailer, given the statutory cancellation rights consumers normally have under the Consumer Contracts Regulations.

What should have been an incredibly simple cancellation has turned into an unnecessary dispute. Their own correspondence acknowledges that I originally requested cancellation, so I find their subsequent refusal to accept the return extremely frustrating.

Very poor customer service and a very disappointing way to treat a customer who simply changed her mind about an online purchase. Based on my experience so far, I would not shop with Smooche again and I cannot recommend them.

I have retained the full email correspondence documenting what happened.

5 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Eva,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

WELL IT DEFINITELY CHANGES COLOUR

Well for starters, a fabulous thank you to a wonderful person, who has totally kept the receipt of my SMOOCHE journey logged beautifully , every inch of the way , until it arrived at my doorstep, MANY MANY thank yous to LOVELY Novie....
As for the product itself... im 61 , even with a moisturising base prior to applying the SMOOCHE foundation itself ( iv tried it Plain without a moisturising base as well ) it goes on white and the pigments changed to a soft pale peach for me... but it left my face with an entirely paler aura ( like I'd dipped my face in white talc & then coloured it in after)
Iv been testing it out at work, for a full day each day for the last week , with different moisturising bases & non bases, each result ended with the same conclusion after 10 hours of wear , im afraid for me , this product settled into my fine lines and filled my pores with a chalky under tone.... im a little UNDERWHELMED to say the least.... and for the money paid, I think that I shall stick with my Usual DIOR foundation that even after 10 hours wear , doesn't sink in and still looks FRESH...
Worth a try, may work for paler complexions and drier skins, but for me DIOR is a more guaranteed finer finish for wearing for hours on end without worry...
Once again though, a huge thank you to Novie for all the help given out , from the USA to YORKSHIRE ENGLAND, your a STAR!! 🌟🌟🌟🌟

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Lady C,

Thank you for sharing such detailed feedback and for giving Smooche a fair try. We're sorry to hear the foundation wasn't the right match for your skin, but we're grateful for your kind recognition of Novie's support throughout your journey!

Best regards,
The Smooche Team

Rated 1 out of 5 stars

As with some of the other reviews I…

As with some of the other reviews I find this sits in every crease and pore and also leaves my face looking chalky so nothing like advertising says

31 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jamie,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

I would like to thank April from…

I would like to thank April from Smooche Support for her friendly, professional and helpful assistance regarding my order. She provided clear information and took the time to explain the next steps. I really appreciate her support and the positive way she handled my enquiry. Thank you, April!

19 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Marian,

Thank you for your lovely feedback! We're so pleased to hear that April provided friendly, professional, and helpful assistance. We'll be sure to share your kind words with her!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

Once I determined what the right amount…

Once I determined what the right amount was for flawless polishing, my skin appears to be smoother and more clear. Love the glow that lasts all day! Love it!

4 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Martha,

Thank you for sharing your experience! We're thrilled to hear that once you found the right amount, you achieved a smooth, clear, and glowing finish. Enjoy your Smooche glow!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

Great customer service

4 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kristine,

Thank you for your review! We're so happy to know you had a great experience with our customer service. We truly appreciate your support!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

Love love the foundation it is so…

Love love the foundation it is so lightweight and the color is perfect, do not need to blotch at all. I am Hispanic and 55 years old, tend to be on the oily side and that is with moisturizer and sunscreen, my skin tone is hard to match because I am neither of the cool neutral or warm skin tones always having to mix colors to get the right shade

17 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Marisela,

Thank you for your wonderful feedback! We're thrilled to hear that you love the lightweight feel and found the color to be a perfect match. Enjoy your Smooche!

Best regards,
The Smooche Team

Rated 1 out of 5 stars

Never got my order being trying to get…

Never got my order being trying to get hold of company via email but not responds there is now a phone number or customer support chat I am mad 🤬

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sandra,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Good customer support

I appreciate the customer support person Carla who helped me solve the wrong colour product.

21 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Melanie,

Thank you for your kind review! We're glad Carla was able to help resolve the color issue and make things right for you. We truly appreciate your support!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

I really like the product

I really like the product

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Debbie,

Thank you so much for your feedback! We're delighted to hear that you're enjoying the product. We truly appreciate your support!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

Enhance your kisser

Love the product!

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Randee,

Thank you for the lovely review! We're so happy to hear that you love the product. We truly appreciate your support!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

Shiela

Shiela, handle my concerns with professionalism, kindness and speed.
Thank you and I can hardly wait to try out my products.

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cathy,

Thank you for your kind words! We're delighted to hear that Shiela handled your concerns with professionalism, kindness, and speed. We hope you love your products!

Best regards,
The Smooche Team

Rated 1 out of 5 stars

UNRESPONSIVE TO EMAIL - RETURN

9/1/26 (Tues) emailed Smooche for an RA# to return and unused item. Per Their own website states inquiries addressed within 24 hrs. NO REPLY
Emailed again on 9/4/26 (Friday). I really do not like the fact that only communication is by email and no actual number to call. I just have a very bad feeling about the service I am receiving.....

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi there,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Inferior quality mascara

I have purchased previously and was so impressed with the 2 in 1 Mascara I ordered two more. What was sent to me was a very cheap inferior mascara. It clumped, flaked and was very hard to remove. I left a review on their website which is no longer there and either is the mascara I was sent. I notice I don’t receive any advertising messages from them after leaving the review. I reached out but had no response.

12 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi Anne,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Absolute rubbish it sits in every pore…

Absolute rubbish it sits in every pore on my face will not be buying again do not waste your money

4 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kimberley,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Do Not Buy

The Smooche color changing base makeup is pathetic. It covers up nothing. I look half dead with it on. Advertising said guaranteed if not satisfied. I emailed them after wearing it one-time. They refuse to refund me and only offer store credit. Why would i want their junk??
Do Not Buy It!!!!

29 August 2026
Unprompted review
smooche logo

Reply from smooche

Hi ladylung estj55,

We’re sorry to hear that you had this experience, and we’d love to make things right. However, we couldn’t locate your order based on the review alone. Could you please share your order number with us? This will help us look into the issue and assist you as quickly as possible.

You can reach us at hey@smooche.com or reply here with your details. We’re happy to help!

Warm regards,
The Smooche Team

Rated 1 out of 5 stars

Scam company

My order has been in Orlando, fl for over a week now. I am in north Florida. I tried to email the to ask for a refund and I have yet to hear from them. That was on Tuesday and it is now Friday. Very disappointed and frustrated. I would appreciate my money back.

4 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jessica,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

The administrators are very personable…

The administrators are very personable & make their customers feel as though they are special. You get individual care. Their products I’ve tested so far are top notch especially the foundation in which you put on & it successfully matches your skin color.

4 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Deb,

Thank you for your wonderful feedback! We're so happy to hear that you felt well cared for and are enjoying the products, especially the foundation. Your support means so much to us!

Best regards,
The Smooche Team

Rated 5 out of 5 stars

The delivery was quick and on time

The delivery was quick and on time. The foundation I ordered was as described. I am very pleased with your service and product.

1 September 2026
Unprompted review
smooche logo

Reply from smooche

Hi Patricia,

Thank you for sharing your experience! We're delighted to hear that your delivery was smooth and that you're pleased with both our service and product.

Best regards,
The Smooche Team

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