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FiftyUp Reviews 

1,808
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 1,559 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff and personal advisory agents for being exceptionally friendly, patient, and thoroughly knowledgeable during every consultation. Reviewers highlight that representatives take the time to explain complex life insurance options clearly, ensuring people feel completely at ease without experiencing any pressure to buy. Some reviewers were happy with the affordable pricing structures and the simple, straightforward purchasing process that makes planning for the future accessible. Consumers consistently appreciate the genuine peace of mind and seamless professional support provided by the team when making these important life decisions.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing representatives as polite,... See more

Customer service

Users describe positive interactions with customer service, noting that representatives are professional,... See more

Service

Consumers find service to be positive, highlighting professional and friendly interactions with knowledgeable... See more

User experience

People report positive experiences with user experience, highlighting how seamless and easy the process is to... See more

Price

Customers consistently note positive experiences with price, finding policies affordable and cheaper than... See more

Reviews shaping this summary

Rated 5 out of 5 stars

The representative that helped me was Khalid. He was very personable and friendly. He patiently answered all my questions and was very efficient in helping me figure out what the best plan for me to s... See more

Company replied

Rated 5 out of 5 stars

I spoke to Tony and he was very helpful and explained everything to me perfectly. I am new to finding out about insurance but had an experience of someone dying and not leaving funds for there loved o... See more

Company replied

Rated 5 out of 5 stars

First off I had an amazing customer service named Jeff. He was absolutely excellent. He did his job with absolute perfection and professionally. He had me at ease all the way didn’t rush me didn’t t... See more

Company replied

Rated 5 out of 5 stars

It was very well thought out. Toni really knows how the Life Insurance works, especially when I had no clue. He took his time and explained it to me, step by step. He remained so nice and calm... See more

Company replied


Company details

  1. Life Insurance Agency
  2. Funeral Insurance Company
  3. Insurance Company

About FiftyUp

Written by the company

At FiftyUp, we’re proud to support Canadians over 50 with life insurance and final expenses insurance, designed to reduce financial stress and help protect your legacy.

We understand that planning for the future isn’t always easy, but it’s important. That’s why our insurance solutions are simple, affordable, and tailored specifically for the over 50 community. Our policies are designed to help cover everyday living costs, unexpected medical bills, mortgage repayments and end-of-life costs such as funeral expenses, and other financial obligations, allowing your loved ones to focus on what matters most.

Our customers are supported by Canadian-based, licensed insurance advisors who provide clear and compassionate guidance throughout the process. With straightforward options and no unnecessary complexity, we make it easier for Canadians over 50 to understand their coverage and make confident decisions about their financial future.

All FiftyUp policies are backed by Teachers Life, a federally regulated Canadian insurer with over 85 years of experience protecting Canadian families. As part of Canada’s over 50 community, we’re committed to offering trusted insurance coverage with respect, transparency, and care.

Contact info

FiftyUp Life & Final Expenses Insurance

Simple life and final expenses insurance for Canadians over 50.

4.8

Excellent

TrustScore 5 out of 5

2K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.8

All reviews

(1,808)

1,614 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Ease of use to the sender

Ease of use to the sender. Using platform is just right for these types of things . Me and my wife are sharing and as such it has multiple uses and time saving for us.

31 August 2026
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Reply from FiftyUp

Hello Matthew! Great news! We are delighted to receive positive feedback and are very happy that we could offer you outstanding service.

Rated 5 out of 5 stars

The person who showed me the product…

The person who showed me the product was friendly, knowledgeable and patient. There was a lot of information to go through. Everything was made easy to understand.

26 August 2026
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Reply from FiftyUp

Thank you for taking the time to leave feedback, Katherine! I'm glad to hear that the service you were provided with was aligned with a strong customer focus.

Rated 5 out of 5 stars

Fluent articulate and precise manner of…

Fluent articulate and precise manner of speaking with me as a new client in regards to what is aligned for my needs for a insurance policy.

3 September 2026
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Reply from FiftyUp

Hi Lorna! It is a pleasure to hear that our team member was able to assist in explaining the terms of our policies in an understandable manner and that we can provide you with peace of mind.

Rated 5 out of 5 stars

Benjamin was very friendly

Benjamin was very friendly, patient, clear and concise with explaining the policy and answering my inquiries.

3 September 2026
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Reply from FiftyUp

Hello Katherine! Thank you for sharing your experience with Benjamin, we really appreciate it.

Rated 4 out of 5 stars

They made it easy!

The representative explained everything thoroughly so that I understood it.

3 September 2026
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Reply from FiftyUp

Hi Gail! We love hearing about our customers satisfaction around both the product and especially service. If there is anything else we can help with please let us know.

Rated 5 out of 5 stars

Fifty up was very helpful in guiding me…

Fifty up was very helpful in guiding me and finding the best policy for me. I appreciate what they did and would recommend them to everyone

31 August 2026
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Reply from FiftyUp

Hello Qurram! Great to hear about your experience with us here at FiftyUp Insurance. Thank you for taking the time to leave us with feedback.

Rated 5 out of 5 stars

50 up life insurance is very informative and they work with you to your needs. Thank you.

I find the gentleman that I talk to at 50 up was very informative, polite, and explained everything to me very honestly. He made me feel comfortable and he was very understanding and kind. Everything went great, I think.

3 September 2026
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Reply from FiftyUp

Dear Lora! It is a pleasure to hear that our team member was able to assist in explaining the terms of our policies in an understandable manner and that we can provide you with peace of mind. Thank you for sharing your experience with us, we really appreciate it.

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