ASOS Reviews 

192,042
TrustScore 1.5 out of 5

1.7

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Review summary

Created with AI, based on recent reviews

Considering 2,446 reviews, most reviewers were let down by their experience overall. Customers frequently complained about unhelpful customer service representatives, automated chat systems, and extreme difficulties in getting proper assistance or timely refunds. Consumers also experienced significant delivery delays, lost parcels, and receiving completely incorrect items instead of what they originally ordered. Many people noted that communication from support teams was lacking and issues remained unresolved. Some people were satisfied with the fast delivery times, noting that standard return procedures worked smoothly for them. These reviewers appreciated the reliable service and the wide variety of clothing styles available.

What people talk about most

Customer service

Consumers find customer service to be negative, reporting an frustrating experience trying to get help.... See more

Order

Reviewers mention negative feedback about order, frequently reporting issues with incorrect sizing and wrong... See more

Product

Clients share negative opinions on product, highlighting frequent issues with incorrect sizing, wrong items... See more

Return policy

Users describe negative interactions with the return policy, frequently reporting frustration with missed... See more

Delivery service

Customers consistently note negative experiences with delivery service, particularly regarding failed... See more

Reviews shaping this summary

Rated 1 out of 5 stars

I’ve used asos for years and never had an issue. The first time I did the company was less than helpful. The parcel I ordered never turned up and they blamed me. After investigation the delivery c... See more

Rated 1 out of 5 stars

I would rate it 0 stars if it was an option!! Didn’t receive my parcel even being an a premier customer. The customer service AI bot is useless as is the reps they put you through too. Not even acknow... See more

Rated 1 out of 5 stars

Do not shop with Asos. I make a number of purchases with them. I accidentally returned an adanola package instead of my asos return, contacted them straight away but they just said it will be dispo... See more


Company details

  1. Clothing Store
  2. Men's Clothing Store
  3. Shoe Store
  4. Swimwear Store
  5. Underwear Store
  6. Women's Clothing Store

Written by the company

Visit ASOS.com – The Online Fashion Store.


Contact info

1.7

Bad

TrustScore 1.5 out of 5

192K reviews

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1.7

All reviews

(192,042)

3,901 reviews in the last 12 months

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Rated 1 out of 5 stars

Asos is a scam

I have made three orders the past two months. My orders where supposed to be delivered to my designated address. All three of my packages were put to a locker without my knowledge. When I contacted the customer care, first they didn't know where my packages were, secondly they were advising me to wait for my packages to be delivered to me, when my packages have been delivered to a locker without my permission, for me to collect them. When I pointed out that my packages are in lockers and that I haven't given to the courier the permission to place them there, they will close the chat without resolving my issue, not even opening a case, when it was a recurring event. I have not received all three of my packages to my address and I haven't received them neither from the locker,as it's not my designated address. I still expect them to act and ask the courier company that they have hired why they have placed my packages to a locker and where my packages are. I also expect to be compensated still.

Update: apparently they have made a new contracted with the carrier to deliver the packages to lockers. The customer doesn't have a saying to which locker. Also the customer expects a home delivery. Excellent system to deliver the packages where they want without informing the customer or even let them decide.

They send me an email, but they don't expect a reply as I receive a postmaster when I reply to it. And the customer service at the live chat, is not helpful at all and with non understanding at all, they only copy paste messages that doesn't make any sense at all.

August 5, 2026
Unprompted review
Rated 1 out of 5 stars

Disgraceful customer services (AI)…

Disgraceful customer services (AI) using Evri for a £150 order is appalling in itself.

Haven't used ASOS in ages but will never use them again.

Evri has clearly stolen the parcel, and asos are telling me it was attempted delivered - we have a ring doorbell and work from home!!

No compensation or anything offered.

Disgraceful

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

Like speaking to a brick wall

I feel like I’ve just been speaking to a brick wall. I received an incorrect item from ASOS which I returned along with a couple of other items. All seemed straight forward. It hasn’t reached their warehouse yet as it was returned 2 days ago (the same day I created the return so I couldn’t have sent it any quicker) but ASOS have emailed me to say I haven’t sent it? Despite my account showing the return is on the way to them. The customer service agent has not provided me with any reassurance or even bothered to look at my account. They’ve just told me to wait 10 working days. I don’t think I’ll be renewing my annual delivery saver.

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

HORRENDOUS AI chat bot

HORRENDOUS new AI chat bot. If it’s a chatbot, I shouldn’t have to wait all morning to report that my order was never even sent or delivered past its delivery date. You will never ever get in touch with a human. ASOS uses Starlinks which is an atrocious shipping company. I have nothing but problems with them. I keep forgetting never to shop asos because of this, but I will remember now! My orders went down from about one every couple months to once a year, and I’m aiming to reduce it. I bet their shareholders are happy with the bot though! I’ll stick with Nordstrom which never fails me.

September 5, 2026
Unprompted review
Rated 1 out of 5 stars

As far as acronyms are concerned ASOS…

As far as acronyms are concerned ASOS stands for A s**t one sir. They couldn't give a toss your experience was far from good. Next day delivery has so far resulted in being out for delivery 4 times and still not got package. Just wait till the 4th, just give it 24hrs. Jokers. Customer service rubbish.

August 31, 2026
Unprompted review
Rated 1 out of 5 stars

Constant mistakes with product deliveries

I ordered a pair of New balance shoes in July and instead, I got a hoodie. It took them 6 weeks and 3 reminders to issue a refund. By the time the wrong item was shipped, the shoes were out of stock. Then my boyfriend ordered a pair of Adidas running shoes and got a hoodie instead too. We shipped the wrong item back, and I used my credit to order the shoes he wanted so as not to wait for the refund, given their shipping delays among other issues. Guess what? The order was delivered yesterday... a yellow female blazer instead. Worst customer service. What happened to ASOS?

September 4, 2026
Unprompted review
Rated 4 out of 5 stars

Was my first order and all Perfect

I ordered several dresses and a pair of pants and was really impressed with the quality and designs. The quality of their clothing is usually very good and the fit is almost always just right. The dress came when expected within a few days and looks great.

August 24, 2026
Unprompted review
Rated 4 out of 5 stars

we often shop there

The only thing that I would say on a note that could be improved is that the sizing sometimes is not consistent. Customer service was prompt and very understanding. I would definitely shop with them again due to the ease in the return process.

August 28, 2026
Unprompted review
Rated 1 out of 5 stars

ASOS not taking responsibility for its own fault.

Hi everyone,

I have got faulty Birkenstock shoes from ASOS.
Left pair is looser and the right pair.
It is even visible when you put them near each other, the left side stripe is higher which makes left paid much looser and so uncomfortable while wearing.

I explained it to customer service (Gayatri) who couldn't my answers at all and avoided to take responsibility by clearly answering to my questions. I sent customer service all photos where you can clearly see faulty item.

They asked me to return the item, the stockroom team will inspect it again, when you can clearly see that item is faulty, and only after they will issue a return.

They asked me to return current one and order a new one.
But I told them that I bought it when it was on 20% off and now it is not discounted. They agreed to give me manual discount, but again only when they get my return and inspect.

Then I asked what if the stock will finish by the time they sort everything out?
They asked me to order a new one asap while stock lasts. But I didn't have money to order new one at that time.

Then I informed them that I don't have money yo order one straight away. And the I asked whether I will end up not having shoes if by the time ASOS sort out the case the size will finish.

Gayatri actively was avoiding to answer clearly and suggesting to order straight away while stock lasts. Not clear answer from ASOS and not taking any responsibility for their own fault.

"Well done ASOS"

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

ASOS next day delivery is almost never next day

ASOS why do you offer next day delivery when it more often than not fails.... it's my fault for trusting it when i need something last minute.

i have such little insentive to shop with you with declining quality and now this. I live on my own and often and bound to the house like a prisoner waiting for a package that doesnt arrive just for me to immediately send back as the window has been missed and I no longer need it.

It is so miserable being in my house all day on my own for 2 days in a row usually trying to navigate this.... often the delivery people dont even knock too which is infuriating. Also now you keep track of returns which is ironic as most of my returns are due to the item not arriving on time.

i am off to a party tonight, had a £70 dress in the post for today, will just wait to receive it to send it right back to you. I also ordered a Zara one which has arrived already so that is the decision made for me, i preffered the asos one but the zara one is half the price. Do not offer a service you cannot provide and if you tighten up you may find you have less returns. Oh well saved me yet more money via your crap delivery service.

September 4, 2026
Unprompted review
Rated 3 out of 5 stars

Poor Delivery Service

I placed my first order with them and recieved it no problem, my second order however was never delivered and I contacted their customer supprt via email which was a total waste of time because they stated it was delivered by could not confirm to whom or where and kept asking me if a neighbor recieved it, if I check the post office, if a family member recieved it etc......my address is a Freight Forwarder in Maimi because I don't live in the USA

I then contacted them using the Chat and after about an hour I was refunded for the order in full.

The quality and style of the items on their site are really great but I won't go through this again because they need a better delivery service.

September 4, 2026
Unprompted review
Rated 1 out of 5 stars

They send the wrong items repeatedly

They have nice products at decent prices - problem is they don’t actually send what you ordered.

Lately, on my last 3-4 orders, they flat out sent the wrong items. Then, to make things even worse, they make you pay for return shipping out of pocket even when they sent the wrong item, and you have to chase them for reimbursement.

Complete unprofessional and disrespectful to their customers. I’ve never experienced anything like it elsewhere. How in the world do you get the order wrong the majority of the time?

May 24, 2026
Unprompted review
Rated 1 out of 5 stars

There is no customer service - it does not exist.

Worst experience ever, only trying to get a returns label. Have even contacted head office by recorded delivery post to try and resolve a simple issue. Now I'm left with really bad quality clothing which i cannot return. I wonder why we trust companies who you cannot, phone, email or even write to. You can only talk to a chat bot if anything goes wrong. Bad on all levels

September 3, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid

Avoid using, rubbish customer service! Had 3 items to return, put them through in time but was delayed posting them due to being ill and then my child being ill after (am a single parent), they refused the returns due to this and have sent them back to me. Why not be decent and honour the returns (I buy enough from you), instead of the effort and cost of posting them back, when all 3 items are constantly going out of stock and you could easily sell them!? Awful.

August 26, 2026
Unprompted review

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