The AA Insurance Reviews 

47,023
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 12,008 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the digital platform is very clear and simple to navigate, making it exceptionally easy to purchase insurance policies online without experiencing any unnecessary hassle. Consumers also deeply appreciate the reasonable prices, great value, and wonderfully helpful advice provided by staff throughout the entire process. Some reviewers were not happy with extra costs, noting that final payment amounts could sometimes be significantly higher than initial quotes or involve unexpected service charges. A few other people also felt that certain policies were too expensive or encountered application difficulties when trying to complete their arrangements.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are significantly cheaper and more... See more

Website

Clients share positive opinions on website, noting that the online forms and platform are straightforward and... See more

User experience

Customers had positive experiences with user experience, highlighting how straightforward and easy the online... See more

Service

Reviewers highlight positive aspects of service, noting that arranging policies like home contents and car... See more

Value for money

Customers consistently note positive experiences with value for money, highlighting great prices that are... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I was seeking insurance for my car and had a few quotes which were expensive. I came across the AA and since I had previously had home insurance with, I filled the relative forms which was straight f... See more

Rated 5 out of 5 stars

I rang AA to get a quote for my MG HS as Saga's renewal came in at £956 which i thought was very expensive. After discussing my needs with a very patient man at AA sorry can't remember his name, I de... See more

Company replied

Rated 5 out of 5 stars

I'm not very good at downloading anything from the Internet but gave AA online car insurance a go.very easy to purchase the insurance that was right for me at a very good price. A Bit of trouble downl... See more

Rated 5 out of 5 stars

Quickly through to a human at a UK call centre who was quick & knowledgeable and easy to deal with - even with a complex issue he fixed it in these than 1 minute, whilst previous insurer was a semi-au... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47K reviews

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1-star

Asks customers to review

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4.6

All reviews

(47,023)

11,734 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Hi the insurance you’s have offered is…

Hi the insurance you’s have offered is brilliant and at a great price the only issue I have had is there was no correspondence from yourselfs to say my insurance had changed over to you’s had to check my app to make sure I was insured where as my previous policy have sent at least 4 emails about my policy ending and when it was ending

August 10, 2026
Rated 5 out of 5 stars

The lady-adviser was very patient

The lady-adviser was very patient, kind and helpful. She spoke clearly and slowly.
I didn't much appreciate having to wait for more then 30 minutes being forced to listen to this awful "music".

September 6, 2026
Rated 5 out of 5 stars

Easy

Well laid out website with clear and concise information making it easy to navigate and purchase

September 3, 2026

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