Aviva Reviews 

66,981
•
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 14,196 reviews, reviewers overwhelmingly had a great experience with this company. People regularly praise the straightforward pricing and the ease of managing policies online, noting that the platform is exceptionally well-organized and simple to use for everyday purchases. Consumers appreciate how quickly they can secure comprehensive coverage without unnecessary delays or complicated steps during the buying process. However, some customers also noted that reaching human support can sometimes be quite challenging and frustrating. Reviewers mentioned that the online chatbot often fails to provide useful assistance, leading to prolonged waiting times and difficulties when trying to resolve specific policy questions or make account updates.

What people talk about most

Price

Reviewers highlight positive aspects of price, noting that renewal amounts are competitive and often cheaper... See more

User experience

Customers had positive experiences with user experience, highlighting the slick, seamless website and... See more

Website

Reviewers mention positive feedback about website, highlighting that the platform is easy to navigate,... See more

Service

Consumers find service to be ambiguous, with reviewers praising the easy setup, good quotes, and... See more

Customer service

People report ambiguous experiences with customer service, as some reviewers describe frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We got the best quote for our needs from Aviva. First time we tu to get the policy there were some issues with verification and took quite a bit of persistence to be able to speak with someone but on... See more

Rated 4 out of 5 stars

Fairly straightforward experience to buy car insurance, website well laid out and easy to navigate Downloaded the app after it which also seems easy to use

Rated 4 out of 5 stars

I used compare the market as usual Found the site easy to use, decided on my policy ,and went to make my telephone call to the company as I’m not very tech savvy or confident . Eventually I found th... See more

Rated 5 out of 5 stars

It was easy to re-new policy; and I was pleasantly suprised to see, once I had checked and updated a couple of small Detail changes, that my Renewal amount was actually less than the original quote.... See more


Company details

  1. Insurance Agency

Written by the company

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

67K reviews

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4.3

All reviews

(66,981)

13,508 reviews in the last 12 months

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Rated 1 out of 5 stars

Aviva Health: a pattern of delay while patients wait for treatment

I've had Aviva private medical insurance since July 2025. I've made two significant claims, and both followed the same pattern: delay, missed deadlines and shifting explanations, while I waited for care I needed.

Heart claim. In November 2025 I claimed for chest pain. Aviva approved it on 1 December, then withdrew the approval the next day. In July 2026 it refused the claim, citing an exclusion it had added to my policy based on an incorrect entry in my GP records. It took me nearly a year, a letter from my cardiologist and repeated complaints before Aviva removed the exclusion, backdated to the start of the policy, and authorised the claim on 27 October 2026. Aviva then rejected my complaint and refused any compensation for that year.

Eye claim. In October 2026 I asked for authorisation to see an eye specialist and was diagnosed with a cataract that needs surgery. I supplied every document Aviva requested within a week. Aviva then missed every deadline it set itself. Its chat told me it was waiting for my GP four days after my GP had already replied. A 30-minute call gave me no name, no reference and no date, just "we've gone back to your GP with more questions". Four weeks on, I still have no decision and can't book surgery while my sight gets worse.

Each time, the burden falls on the patient to chase, prove and escalate, while the clock runs. If you are choosing health insurance, look elsewhere.

November 5, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Arthur, thanks for reaching out and sharing your experience. We're sorry you've had further difficulty with your claim, we appreciate the impact this can have.
We see you left a review previously, and we asked you to get in touch. If you'd like some further support, please send us a private message on Facebook - just search for Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: 186323

You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

Rated 1 out of 5 stars

Dishonest company advertises insurance…

Dishonest company advertises insurance on confused. com then will not let you buy and offer no telephone support. Live chat very helpful get a New quote? .The decline of a once decent company.

November 2, 2026
Unprompted review
Aviva logo

Reply from Aviva

Hi Tim, thanks for your review, we're sorry to hear this product wasn't quite right for you.
We offer a number of different products across Aviva, those with us directly will offer different cover and contact options to those via comparison sites.
Our Aviva Online products will be serviced primarily online.

If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/

Aviva Social Team

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