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LV= Reviews 

86,515
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 5,820 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the straightforward online process and the exceptionally helpful support received when arranging policies or managing vehicle repairs. Many people also appreciate the competitive pricing options and the clear website navigation that makes choosing suitable coverage very simple. Some reviewers were not happy with unexpected and steep price increases encountered upon their annual policy renewal. Consumers noted that these renewal costs were substantially higher than the initial quotes available through online comparison platforms. A few individuals also experienced frustrating communication hurdles when attempting to resolve account details or policy modifications.

What people talk about most

Price

Reviewers highlight positive aspects of price, noting that policies are competitively priced and offer good... See more

Service

Users describe positive interactions with service, highlighting efficient handling and prompt support.... See more

User experience

Customers had positive experiences with user experience, highlighting how simple, quick, and easy the website... See more

Website

Clients share positive opinions on website, highlighting that it is simple, quick, and easy to navigate when... See more

Customer service

Customers consistently note ambiguous experiences with customer service, reflecting a wide range of differing... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Although LV are more costly than other insurance companies, you get what you pay for! Following a recent claim, I cannot fault LV's handling process and the ease, efficiency and speed in getting my ve... See more

Company replied

Rated 5 out of 5 stars

Excellent quote from LV as an over 50s driver. My car insurance literally reduced by more than halve from my previous provider yet I'd had no claims. It makes you wonder what my quote would have been... See more

Company replied

Rated 5 out of 5 stars

I am satisfied with my policy but when I tried to add my son on it went up by £82 he probably won’t ever drive the car as he has his own but when I have done this before it was only about £20. Will de... See more

Company replied

Rated 5 out of 5 stars

LV made a stressful situation manageable. Mine was a no fault claim and from the start they were very helpful. Communications with staff on the phone and by email were excellent. They explained what w... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

87K reviews

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4.5

All reviews

(86,515)

5,403 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

After I was driven in to

After I was driven in to, LV clearly explained what would happen next, every thing from collection of my car for repair, time estimates, delivery and collection of a similar hire car and the situation with my NCB.
I was very reassured and happy with how LV stepped up for me. Thank you.

September 4, 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this! Thank you :) ^Lisa

Rated 1 out of 5 stars

VERY DISAPPOINTING CLAIMS SERVICE :(

VERY DISAPPOINTING CLAIMS SERVICE :(
We reported a leak under the floor in March. It is now the beginning of September and the problem has still not been remedied. LV have assured us that we are covered by our insurance policy; reports have been compiled, quotes sent in, but nothing has actually been done. All I can say is that they 'talk the talk', but definitely do not 'walk the walk'.

September 5, 2026
Unprompted review
LV= logo

Reply from LV=

Hi Nicola thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. Please send an email to LVGICares@lv.co.uk and we'll get the right team in touch with you. ^Phil

Rated 5 out of 5 stars

LV insurance

LV staff were professional, friendly and easy to talk to.

Had to wait quite a while to be connected to someone.

August 31, 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Sandylou, glad to hear our team members are great! ^Phil

Rated 5 out of 5 stars

Absolutely brilliant customer service

Absolutely brilliant customer service. The moment I reported the jncident( not my fault accident) staff on the phone was reassuring. Professional, Helpful and very thorough. Everything she said, happened. Garage were brilliant who did the repairs, kept me up to date with every progress. Rental car, Enterprise were fantastic. Cant thank them enough. I would definitely recommend LV. They provided the best service I have ever experienced in the last 40+ years I've been driving. Thank you.

September 4, 2026
LV= logo

Reply from LV=

Thank you for your kind words Nazmin, we're happy to hear that went well for you :) ^Phil

Rated 5 out of 5 stars

Did a good job

Did a good job

September 4, 2026
LV= logo

Reply from LV=

Thanks for leaving us a review, we want to do all we can to help our customers. ^Phil

Rated 5 out of 5 stars

Excellent service

Excellent service from initial call to car being repaired and returned.

September 4, 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back, glad it went smoothly for you :) ^Lisa

Rated 5 out of 5 stars

I’ve been a car owner and driver for…

I’ve been a car owner and driver for over 40 years. LV are the best insurers I’ve ever had, would not use anyone else

September 4, 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this, we want to do all we can to help our customers. ^Lisa

Rated 5 out of 5 stars

Totally uncomplicated website

Totally uncomplicated website. I’m not a lover of them but this one was uncluttered therefore ok.

August 27, 2026
LV= logo

Reply from LV=

It's great to read your feedback Margaret, glad to hear the website was easy to use! ^Lisa

Rated 4 out of 5 stars

I have been with LV for a few years and…

I have been with LV for a few years and have always pleased with the service I have received. I don't like the rise in the cost of policies nowadays, but having tried comparison sites, no other company offered me a better policy which I could consider more meanàble.

August 28, 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back Mr Mather, We'll pass your comment on to the team. ^Lisa

Rated 5 out of 5 stars

Easy to do online

Easy to do online, great price, the documents arrived in the post quickly and the policy was easy to understand

August 28, 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this Lisa, we want to do all we can to help our customers.^Lisa

Rated 2 out of 5 stars

Need phone answering service looking at.

I have been trying to call LV over a previous matter and my wife has been trying to get in touch and they do not answer the phone. You are on an extension

September 4, 2026
LV= logo

Reply from LV=

Hi Frederick, we're sorry things haven't gone smoothly for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Phil

Rated 4 out of 5 stars

Easy to use and very good website

Easy to use and very good website. Not the most competitive and pricing seems to change daily however they met my requirements so happy to insure with them. One thing annoys me about insurance, you give them a lot of money…..nothing happens….no claim…and they keep all the money and automatically increase your premium the next year.

September 4, 2026
LV= logo

Reply from LV=

Thanks for taking the time to feed this back John, glad to hear you found our website easy to use. ^Phil

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