Beautyforever Reviews 

1,644
TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Considering 176 reviews, most reviewers were somewhat happy with their experience overall. Consumers frequently highlight the soft texture, beautiful colors, comfortable fit, and natural look of the hair products. Many people also genuinely appreciate the helpful customer support team, responsive communication, and smooth updates regarding order shipping details. However, some reviewers were not happy with delayed shipments, missing free items, and ongoing difficulties when requesting a refund. A few consumers reported receiving unexpected items, unpleasant product smells, or quality issues like excessive shedding and balding. Some reviewers noted that getting a response from support regarding these specific complaints was very frustrating.

What people talk about most

Product

People report ambiguous experiences with product quality, as opinions on the wigs are sharply divided. While... See more

Order

Clients share ambiguous opinions on order, as experiences vary significantly between buyers. Some consumers... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply split opinions across the board. Many... See more

Quality

Consumers find quality to be ambiguous, reflecting a clear split in experiences. While many customers praise... See more

Refund

Users describe negative interactions with refund processes, frequently reporting long delays and unfulfilled... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I had such a great experience the 1st time I ordered from here. My order arrived veryquickly. Unfortunately this time not as great as the item i wanted ws out of stock even though it was showing as... See more

Rated 3 out of 5 stars

I ordered a wig on accident but I know it’s going to be to dark for me is there any way I can change to honey blonde and how to I contact customer service

Company replied

Rated 3 out of 5 stars

The hair was much darker than I anticipated. I was expecting a chocolate brown color and it was more black. So I wasn't very pleased. On another note, I love the texture of this unit it's very soft.

Company replied

Rated 5 out of 5 stars

There are the best wigs natural human hair my wig had got stolen out of my building. I left Pacific instructions for the delivery guy did read instructions but beauty forever did replace it very good... See more


Company details

  1. Wig Shop

Written by the company

BeautyForever hair online sells human hair weave,Brazilian hair,Virgin Human Hair,human hair extensions,Remy hair extensions,human hair bundles,virgin body wave,for your forever beauty choose BeautyForever.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 1 week

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3.6

All reviews

(1,644)

173 reviews in the last 12 months

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Rated 5 out of 5 stars

I was double charged for an order

I was double charged for an order and I didn't even realize but beauty forever reached out to me to correct the error and I definitely have a new found respect for this company and I will continue buying my wigs from them.

September 4, 2026
Unprompted review
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Rated 1 out of 5 stars

Ordered 2 wigs in May 2026 and never…

Ordered 2 wigs in May 2026 and never rcvd them. I've been going back and forth in emails for at least 2-3 months with cust svc. I just want my money back (BFM943189862721394966). Shipping carrier GOFO (horrible carrier) had issues delivering to an established address on multiple occasions with various merchants. Then, after 3rd or 4th attempt to provide address, shipper claims package was delivered with a blurred photo for POD. Even before that notification, I had been checking package room weekly and never saw the package. It seems this merchant has very inconsistent service.

May 16, 2026
Unprompted review
Beautyforever logo

Reply from Beautyforever

Hi!Thank you for taking the time to share your experience. We are truly sorry to hear about the frustration and inconvenience caused by this situation.

We understand how disappointing it is to wait for an order and then face ongoing delivery issues, especially after multiple attempts to verify the delivery address. We also recognize your concerns regarding the delivery confirmation and the proof-of-delivery photo provided by the carrier.

Please note that throughout this process, our customer service team has remained in communication and has been actively working with the shipping carrier to investigate the delivery status of your packages. When a carrier reports a parcel as delivered but the recipient is unable to locate it, we are required to follow the carrier's investigation procedures before a final resolution can be issued.

Your case has not been forgotten, and we remain committed to resolving it fairly. We kindly ask that you continue corresponding with our support team through the most recent email thread so we can provide updates and discuss the available resolution options for order.

We sincerely apologize for the inconvenience this experience has caused and appreciate your patience while we work toward a satisfactory outcome.

Beautyforever Hair Customer Service Team

Rated 1 out of 5 stars

Translucent powder compact was so…

Translucent powder compact was so difficult to open, I broke fingernails. On finally getting it open, the force had cracked the powder and I had to bin half of it. My complaint met with negative comments and no offer of a replacement.

August 6, 2026
Unprompted review
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Reply from Beautyforever

Hi there!Thank you for taking the time to share your experience. We are very sorry to hear about the inconvenience you encountered with your compact powder packaging and the disappointment caused by the product damage.

However, after carefully reviewing your feedback, we believe there may have been a misunderstanding regarding the retailer involved. Beautyforever specializes exclusively in human hair wigs and hair extensions, and we do not sell translucent powder compacts or any cosmetic powder products.

It is possible that this review was intended for a different company. We kindly invite you to double-check the retailer from which the product was purchased to ensure your feedback reaches the correct business and support team.

If you believe this review does relate to an order placed with us, please contact our customer service team with your order number and purchase details. We will be more than happy to investigate further and assist you.

Beautyforever Hair Customer Service Team

Rated 2 out of 5 stars

Refund /Exchange issues !

I have been trying to follow up on a wig I ordered in June, I noticed immediately it was the wrong one sent,wrong length that is, which can be confirmed in the package itself.
I had spent three weeks prior ordering to ensure I got the correct wig and length and had asked for pictures which they sent. I did my best to ensure that I would get what I ordered and they still got it wrong.

I immediately notified vendor with pics and I had to ship it back. They were to refund postage fees as I’m based in Australia. They received the package, inspected and asked me if I wanted an exchange or refund, but informed me that the original one I ordered wasn’t available but that isn’t true because I could see it on the website and could add it in the cart. I however responded and I’m getting no response and I’m horrified by all the horrible stories of people here struggling to get exchanges or refunds.

It’s now September, I spent over $400 and absolutely regret it cause of this experience.
Beauty Forever, respond to my emails and sort out my order. This is no way to treat paying customers!

My order number : BFM950360725564562962

September 4, 2026
Unprompted review
Beautyforever logo

Reply from Beautyforever

Hi Afro Femoiselle!Thank you for bringing this matter to our attention, and we sincerely apologize for the frustration and inconvenience you have experienced.

We completely understand how disappointing it must be to receive a wig that does not match the length you originally ordered, especially after you spent considerable time confirming the details before placing your order. We also understand your concern regarding the return process, shipping costs, and the delay in receiving a final resolution.

Please rest assured that we take your case seriously. We have located your order and are currently reviewing the latest status with our support team. We sincerely apologize if there was any delay in our communication, as this is not the level of service we aim to provide.

Our team will prioritize your case and contact you directly via email to confirm the available resolution options, including the status of your exchange/refund request and the return shipping reimbursement. We are committed to working with you until this matter is fully resolved.

Thank you for your patience and for giving us the opportunity to make this right. We truly value your business and hope to regain your trust.

Beautyforever Hair Customer Service Team

Rated 1 out of 5 stars

Customer Service is nonexistent and the coupon discounts don’t work

Misleading advertising is the norm these days BUT, I received a coupon in my account that VERY clearly says $110 OFF OVER $108. So, I go to use it on an item that subtotals around $145!! I entered the code, hit apply and $10 is deducted from the total?? I go back and review everything from the coupon details to what is actually printed on the coupon and I tried finding any details or terms for the coupons. Can’t find any explanation so I start a chat and the automatic response is it’s outside of their hours of operation. So, I send an email, I filled out the contact us form and I still haven’t gotten a response. Obviously, Im interested in making a purchase, I just wanted to provide the representative with my screenshots and get some clarification about their discounts and policies instead I’ve gotten zero responses. I don’t even get an automatic response from the chat box anymore. My take away… I didn’t even get to place an order but, after reading some of the other reviews, maybe it’s for the best. I was really eating to try this company, instead I will delete my account and share my experience with anyone I know that could be a potential customer.

August 31, 2026
Unprompted review
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Reply from Beautyforever

Hi Susan!Thank you for taking the time to share your experience. We sincerely apologize for the frustration and disappointment you encountered while trying to use your coupon and contact our support team.

We understand how confusing and frustrating it can be when a promotion does not apply as expected, especially after carefully reviewing the coupon details and attempting multiple ways to reach us for assistance. We are also sorry that you did not receive a timely response through our chat and email channels. This is not the level of service we strive to provide.

Please note that certain coupons may be subject to specific promotion rules, product eligibility requirements, or system limitations that can affect the final discount applied. However, we completely understand that these conditions should be communicated clearly and transparently to avoid misunderstandings.

We would appreciate the opportunity to investigate your case further. Please contact us again with your coupon code and screenshots, and our team will review the issue in detail and provide clarification regarding the promotion. We are committed to ensuring that every customer receives accurate information and appropriate assistance.

Your feedback is valuable to us, as it helps us identify areas where we need to improve both our promotional communications and customer support responsiveness. We sincerely regret that your first impression of our company was a negative one, and we hope to have the opportunity to restore your confidence in our service.

Beautyforever Hair Customer Service Team

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Rated 1 out of 5 stars

Buyers beware

Buyer beware of beauty forever my order number is BFM970627220605377131. Do not order from this company, they take your money. I been waiting on my refund for 3 weeks now. I emailed them several times still no answer. Mike,Larry,James and AI Nancy keep repeating the same thing over and over again. I suppose to have had free shipping but I had to pay 10.60 for me ship it back myself. As of today still no response and no refund.

August 31, 2026
Unprompted review
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Reply from Beautyforever

Hi Dricka!Thank you so much for taking the time to provide feedback on your shopping experience. We sincerely apologize for any inconvenience and trouble you encountered during the refund process.

We fully understand your feelings, and the hassle of the return process is certainly not the experience we wanted to provide. After review, we have confirmed that your refund has been processed. Please note that depending on the processing speed of your payment service provider or bank, the refund may take several business days to arrive. We can also process a reimbursement for your shipping costs. We will assign a dedicated customer service representative to follow up on any subsequent issues and provide you with a satisfactory solution.

We are always committed to providing better products and services, and we apologize again for this unpleasant shopping experience. We value the trust of every customer and look forward to having the opportunity to make amends for your disappointment. Please feel free to contact us if you need anything.

Beautyforever Hair Customer Service Team

Rated 1 out of 5 stars

TERRIBLE CUSTOMER SERVICE

I returned 3 wigs on 8-15-2026 costing me over $40 in which I was supposed to get free returns. After not being able to reach a human at this company for days only AI NANCY, I went on the website to do return myself and it gave me the address to send the wigs to. They were picked up on 8-18-2026 at the post office. Now I have given JAMES, the exchange orders that I want and have heard nothing. All I want is my exchange order and my wash bags back. Except taking old reviews down which I did and wish I hadn’t trying to offer me $20 which I refused. I told him what people wanted was great customer service. Order#BFM974011848804405872 They sent me the wrong wig I even asked can they send the right wig and the LILY person said they don’t have it, so it guess that’s why I received a brown 18 inch wig instead of a brown and platinum that was supposed to be 22 inches.
Order#BFM971791743529918159 Now this wig looked nothing like the ad photo at all it was neither fluffy at all and thin.
Order#BFM9971048641374592679 this wig was so thin you could see the wefts in the back. But the color was beautiful. And I was ashamed that they would send something like these wigs out like that. I had never received any looking like this before. Customer service is awful. How long does it take to send 3 wigs along with the bags?

UPDATE: LIARS, James claims to have only received 2 of the 3 wigs but the post office shows all 3 were picked up in Duluth, GA on 8-18-2026 at 7:39 p.m., now I trust the post office tracking not James. What is so hard about exchanging 3 wigs with wash bags. And nothing from management just old lies from James. Better yet just send me my refund for all 3 wigs since I have already wasted $40 on return shipping due to the company’s fault already which was supposed to be free.

UPDATE: More lies from James saying that my returns were funded by the company with shipping labels, but I have my receipts from my local post office showing that I paid for my own returns. This man is just plain crazy. As if my local post office didn’t give me a receipt.

August 19, 2026
Unprompted review
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Reply from Beautyforever

Hi Meoshia Kemp!Thank you for sharing your experience. We sincerely apologize for the inconvenience and frustration caused throughout the return and exchange process.

We understand your disappointment regarding the quality issues with the three wigs, including the incorrect color and length received, differences from the advertised appearance, and concerns about density and construction. We also recognize that the difficulty in reaching a live representative and the lack of timely updates regarding your exchange request have added to your frustration.

We have forwarded your order information and exchange requests to the responsible team for urgent review. Our team will verify the return status of the three wigs, confirm the exchange items you selected, and provide you with an update as soon as possible. We will also review the status of the wash bags included with your return request.

Your feedback regarding product quality, communication delays, and customer service has been noted and will be shared with management for improvement. We appreciate your patience and the opportunity to address this matter properly.

Beautyforever Hair Customer Service Team

Rated 3 out of 5 stars

I ordered a wig on accident but I know…

I ordered a wig on accident but I know it’s going to be to dark for me is there any way I can change to honey blonde and how to I contact customer service

August 22, 2026
Unprompted review
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Reply from Beautyforever

Hi Crystal Hargrave!Thank you very much for taking the time to share your shopping experience. We sincerely apologize for any inconvenience or disappointment you may have encountered. Your feedback is extremely important to us, and we value every customer's experience with our brand.

Regarding your request to change the wig color, we would be more than happy to assist you. To resolve this matter as quickly as possible, we will arrange for a dedicated representative to review your order immediately and provide the best available solution. We will do our utmost to help you change it to the Honey Blonde color you prefer. We sincerely hope you will give us the opportunity to make things right and regain your trust.

Thank you again for your patience and understanding. If you have any additional questions or need further assistance, please feel free to contact us via email at any time. We are always here to help.

Beautyforever Hair Customer Service Team

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Rated 1 out of 5 stars

I’m very disappointed with how Beauty…

I’m very disappointed with how Beauty Forever handled my situation. I purchased a wig that I simply wasn’t happy with once I received it and saw how it looked on me. I wasn’t trying to keep the wig and get my money back—I wanted to return it and purchase a different wig from Beauty Forever.

Unfortunately, instead of working with me to find a reasonable solution, the situation ended up going through PayPal and my claim was denied. What’s most disappointing is that Beauty Forever wouldn’t have lost a customer or a sale. I was willing to continue doing business with them.

Because of the way this was handled, I will no longer purchase wigs from Beauty Forever. Good customer service isn’t just about making the initial sale; it’s also about how you treat a customer when there’s a problem.

I am extremely disappointed with Beauty Forever and the way my situation has been handled.

Order #: [ORDER NUMBER]

I spent over $300 purchasing two different wigs from Beauty Forever, and ironically, the wig I was dissatisfied with was the less expensive of the two.

I have contacted customer service multiple times trying to resolve this and continued receiving the same automated responses instead of actual assistance. I wasn't trying to keep the wig and get my money back. I simply wanted to return the wig I wasn't happy with and purchase another wig from Beauty Forever.

After getting nowhere with customer service, I finally had to dispute the purchase through PayPal. Unfortunately, PayPal denied the claim.

Beauty Forever could have easily kept me as a customer because I was willing to purchase another wig. Instead, after spending over $300 with this company and repeatedly trying to resolve a simple return, I have decided that I will never purchase another wig from Beauty Forever.

Customer service matters, especially when a customer is genuinely trying to work with a company to resolve a problem.

Update 8/24/26: Beautyforever has responded and stated that a dedicated customer service representative will contact me. For reference, my order ID is BF956673920185012352. I am waiting to see how this is resolved.

May 30, 2026
Unprompted review
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Reply from Beautyforever

Hi Donna Blackwell!Thank you for taking the time to share your experience. We are deeply sorry to hear you were disappointed and understand the inconvenience this situation has caused you.

We sincerely apologize that our service failed to meet your expectations. We understand that you didn't want to keep the wig while receiving a refund, but rather wanted to return it and purchase a different style from us. We regret that the communication and processing process made you feel neglected and dissatisfied.

Customer satisfaction is of paramount importance to us, and we would never want our customers to feel neglected. We value the trust you place in us through your purchase, and we sincerely apologize for failing to provide the level of service you expected. Your feedback regarding the return process and customer service experience has been forwarded to the relevant team for review and improvement. We will also arrange for a dedicated customer service representative to resolve your after-sales issue as quickly as possible and provide you with a satisfactory solution.

Thank you again for your patience and understanding. If you have any further questions or need more assistance, please feel free to contact us via email; we are happy to assist you.

Beautyforever Hair Customer Service Team

Rated 5 out of 5 stars

Due to our warehouse clearance and…

Due to our warehouse clearance and inventory adjustment, the 16-inch wig you selected is currently unavailable.
To avoid delaying your order, we have upgraded your wig to an 18-inch length at no additional cost to you.

The 18-inch wig is a little longer and offers a fuller, more versatile look.
We hope you’ll love this upgrade and appreciate the extra length as a special courtesy from us.

I want give a shout out to Miss Daisy for come through & making this day very special for me can't wait for the upgrade try hair want to say thank you for everything. you're the best always come through at beautyforever ❤️

August 8, 2026
Unprompted review
Rated 1 out of 5 stars

BUYER BEWARE…

I messaged them via facebook in regards of a bye bye knots, natural hairline wig. They responded immediately, told me the exact one to purchase and it looks NOTHING like the images used on the site. There is also a smell. I also ordered the 2 for 1 wig special and haven’t received the free wig.

I didn’t contact the company because it took them days to respond to me (initially) via their company chat box. I went on FB messenger and asked if they were responding to their chat box and that’s how I received a response.

I’m going to suck this up as a lost, I also dislike the packaging (it comes in bags) I want my investments to look like investments upon receipt.

Buyer beware

August 1, 2026
Unprompted review
Beautyforever logo

Reply from Beautyforever

Hi TK!Thank you so much for taking the time to provide feedback on your shopping experience. We sincerely apologize for the disappointment and inconvenience you felt after receiving the wig.

We completely understand your feelings; the product you received did not meet your expectations, but this is absolutely not the experience we wanted to provide. We can assure you that every customer receives a high-quality product, made of 100% human hair. The odor on the product may be due to insufficient ventilation after sterilization. If you are not satisfied with the product after receiving it, you can return it for a full refund, and we will cover the shipping costs. We hope you can provide your order information or contact us directly via email. We will arrange a dedicated customer service representative to resolve any after-sales issues and provide you with a satisfactory solution.

We are always committed to providing better products and services, and we apologize again for this unpleasant shopping experience. We value the trust of every customer and look forward to the opportunity to make amends for your disappointment. Please feel free to contact us if you have any needs.

Beautyforever Hair Customer Service Team

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Rated 5 out of 5 stars

I had to cancel my order

I had to cancel my order and the customer service was very swift in responding asking how they can assist to make It a better experience but it was nothing on they end they were very nice and understanding. Thank you for your assistance.

July 26, 2026
Unprompted review
Rated 5 out of 5 stars

I LOVE this hair!

I love this hair! I made a purchase in 2023 and loved it! Sadly, I didn’t remember the company’s name and had been searching for this elusive unicorn! I found a delivery email… and just like that, I’M BACK!!! The quality of the hair is amazing and the color is unmatched! Thank you, Mike for your expeditious responses to my questions and your care of my concerns! Highly Recommend this company and their product!

July 10, 2026
Unprompted review
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Rated 5 out of 5 stars

Great experience

Great experience. They meet your needs and notify u with any changes if needed. Hair lace is 10/10!! Best wig company I’ve had my beauty is FOREVER

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

Customer service is very understanding and responsive. And I love that for them and for customers like myself who demand quality products and oftentimes have a lot questions.

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Beware

Watch out for this company. I ordered “Burmese curly” bundles from them which I kept in for about a month and an half, and the hair was terrible. It seemed more like kinky curly than Burmese. It did not retain moisture or oil, matted up terribly, and leaked some type of black/dark brown substance when wet(not sure if it was hair dye or what). I wrote a review on the website but they removed my review. They only keep the good reviews. Beware.

Update: Company replied on here and tried to shift blame on me for the after care process instead of taking accountability. I take very good care of my real hair and my bundles. I would brush the hair out thoroughly and put them in twists or plats nightly before applying a bonnet to protect the hair. Also forgot to mention that the hair sheds terribly as well.

May 12, 2026
Unprompted review
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Reply from Beautyforever

Hi Dee!Thank you so much for taking the time to provide feedback. First of all, we sincerely apologize that the hair you ordered did not meet your expectations for quality.

Regarding your feedback that the product did not meet your expectations, this is absolutely not the situation we want our customers to experience. We take product quality very seriously, and we ensure that all products shipped are 100% human hair, with a texture no different from naturally growing real hair. Therefore, it requires the same care as your own hair. Hair tangling is often caused by multiple factors—not only related to hair quality, but also friction during wear, pressure during sleep, or improper washing and conditioning methods (such as vigorously combing from the roots, not using a special conditioning solution, or not wearing a hair stand when storing). These can all accelerate hair tangling. With proper care, a high-quality human hair wig typically lasts 12 months or even longer. We hope you can provide your order number or contact us directly via email. We will arrange for a dedicated customer service representative to contact you as soon as possible to handle your after-sales issue promptly. We highly value the trust of every customer, and therefore hope to provide you with a satisfactory solution.

Thank you again for your patience and understanding. If you have any further questions or need more assistance, please feel free to contact us via email. We are happy to help.

Beautyforever Hair Customer Service Team

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