Ameet Shah

I had so much fun chatting with Jenny Ashfield at the Ecom Expo this week! The energy in the room was fantastic and it was a privilege to represent Klaviyo and support the #wearetala Insiders success story. If you missed it, we unpicked the process behind keeping a loyal community of customers, while scaling at an incredibly fast rate. Prioritizing the customer experience is imperative to the credibility of any brand, and it pays off. Hats off to Jenny Ashfield who's doing amazing work at TALA, her approach to CRM and the customer life cycle is inspired 👏 Honorary shout out to the mic guy who's name was actually Mike, which set me off for a great mood during the talk!

after a rejuvenating vacation week, i'm finally reflecting on our fifth annual Champion Summit in Boston and #KBOS26. (or, more honestly, the photos finally came back.) about 55 Klaviyo Champions flew in from around the world for a day of collaboration, product feedback, and community building. ⏪ 𝘀𝘂𝗺𝗺𝗶𝘁 𝗿𝗲𝗰𝗮𝗽 four Champions took the stage for our strategy showcase with real results from their own businesses: Ashley Kick grew her list 36% while lifting open rate 21% YoY with personalized send time. Bea Doheny used Composer to prove educational content beats promotional content on clicks and conversion. Stefan Milicevic built an AI-assisted QA layer that took his team of three to zero QA incidents across one client with 11 accounts and 18 languages. Natalie Flowers used Klaviyo MCP to turn hours of manual reporting into minutes. then we welcomed Jamie Domenici, Andrew Bialecki, Emily McEvilly, and Elias Torres to the stage to flip our usual Exec AMA on its head: instead of Champions asking questions, our C-suite asked Champions for their feedback. and let me tell you... the room did not hold back. the day closed with Renée Farster-Degenhardt, Lauren McKenzie, and Natasha Lloyd leading our R&D Lab, a full 2.5 hours of hands-on prototyping and roundtable discussions between Champions and the actual teams building Klaviyo's products. the results backed up what the room felt: Champions rated the summit 4.9/5 for overall value, with 89% giving it a perfect score. the quotes told the rest of the story: "our feedback is heard, and previous feedback is being acted on." "this group is super special. it feels like family now." "this is the one time of the year that i look forward to the most, maybe only second to christmas." that right there is literally the whole point. 🎬 𝗼𝘁𝗵𝗲𝗿 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 i (sort of) got to meet Gwyneth Paltrow, CEO of goop and Klaviyo customer. i sat in the Director's chair and filmed interviews with superstars like Jemma Sears, Elizabeth Hayes, Hilary Castleman, Zak Cassady-Dorion, Marta M., Johan Nyberg, Locke Fitzpatrick, and Justin Parker. (spoiler: the most common word they used to describe the champions program? fun.) i discovered i am very passionate about proper punching technique after a couple margaritas. if i took anything from this, it's that community is still the most underrated growth lever we have. there's something almost magic about putting the right people in a room together. ideas move faster. trust builds faster. and problems get solved that no dashboard could catch. advocacy doesn't always show up on a spreadsheet, but it's one of the most powerful engines behind real business impact. to every champion who flew in, showed up, and gave us your honest thinking: thank you. this program exists because of you. and it gets better every year because you tell us how. 'till next year. 📣 🤍

Earlier this month, I decided to wrap up my time as SVP of Product at Klaviyo. I'm proud of what our team shipped. Most recently that was Klaviyo Headless, which opens the entire platform to AI agents with 260+ MCP tools and 490+ APIs you can use from Claude, ChatGPT, Composer, Customer Agent, or your own agents. Alongside it, we launched SQL in the Klaviyo Data Platform so agents and marketers can get value out of all the data Klaviyo holds. We also took mobile messaging well beyond SMS into RCS and WhatsApp, strengthened mobile push, and grew our business with some of the world's largest brands by going deeper into enterprise. I can't say enough good things about my team and feel fortunate to have learned and grown with them. Thank you to the product, engineering and design teams and leaders I worked alongside (Adil Wali who brought me onboard and gave me space to run, Christopher Miller, Amy Peirce, Grant Deken, Drew Kull, Sean Walsh, Jennifer Kessler, Mike Lisavich, Patrick TwomeyPatrick Twomey, Gregory YuGregory Yu, Eric McCall, Ilarie Letca, Liang Zhang, Anand Deb, Feras Karablieh, Surabhi Gupta, Lauren McKenzie, Henry Wu, Renée Farster-Degenhardt Jenna Winn and many more...) and thank you to the fantastic GTM and finance partners like Steve Rowland, NACD.DC Victoria Devins Jamie Domenici Kelly Haut Thacker Mike Quigley Ben Jackson Jack Grant and many others who all leaned in to work together to find ways to win. Special thanks to Andrew Bialecki and Ed Hallen. The opportunity to have a front-row seat and work directly with founders as a former founder myself was special. I am also grateful to the customers and partners who pushed us to build better. It was a privilege. I'm taking time to recharge, advise some startups and do some building of my own with AI. In the new year I'll be looking for my next chance to build and scale a business, especially around data, AI, security, and/or hardware. If you're working on something where you think I could be helpful, I'd love to hear from you.

One year ago, I walked into Klaviyo HQ in Boston for my very first day. That day feels worlds away and yesterday at the same time. Over the last year, I’ve had the joy of hosting our weekly All Hands, welcoming over 20 customers, partners, and local business leaders into HQ along the way. I've been stretched as a communicator, finding new and creative ways to connect Klaviyos to our mission: to empower creators to own their destiny. And I get to do it alongside some of the kindest, smartest people in the industry, including our badass internal comms team (+ the broader CHEERS team). One year down, only 1% done! Excited for what’s next. #LifeatKlaviyo

I’m excited to share that I’ve joined GitLab as Director of Customer Experience (CX) Operations. After nearly four years at Klaviyo I made the tough decision to accept a new opportunity, with tremendous gratitude for the people, teams, and leaders who made the last 4 years so meaningful. I’m proud of what we built together, the challenges we navigated, and the impact we had along the way. I’m especially grateful for the talented people I had the opportunity to work alongside and learn from. Now, I’m looking forward to a new chapter at GitLab. I’m excited to bring what I’ve learned, continue growing as a leader, and partner with an incredible team to help shape what’s next for CX. Grateful for the journey, proud of what we accomplished, and genuinely excited for what’s ahead. 🧡

Strong & Simple Food was launched this month. Thanks to everyone who has read on kindle unlimited, bought a copy from Amazon or in class 📚 For breakfast… protein pancakes 😋 The aim is to have inspiration and the freedom to mix things up! Cacao powder today so they are super chocolatey and coconut plant milk 🩷 Mix, wait (only for a minute), watch the bubbles as they cook then serve with toppings of your choice. Simple !