TUI Reviews 

203,111
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Considering 47,542 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and knowledgeable staff who provide excellent guidance, making the booking process smooth and enjoyable. Travelers often mention that the team goes above and beyond to ensure every detail of their trip is well organized. However, some reviewers were not happy with the customer service provided when handling complaints or unexpected issues. A few people felt unsupported and experienced poor communication when trying to resolve serious problems during their travels. Consumers noted that getting proper assistance after things went wrong was extremely difficult and frustrating.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently describing team members as friendly, helpful, and... See more

Holidays

Consumers find holidays to be a delightful and satisfying experience. Reviewers frequently praise the simple... See more

Booking process

Customers report widespread satisfaction and a hassle-free booking experience, highlighting the... See more

Service

Users describe positive interactions with service, highlighting efficient in-store experiences and helpful... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being patient,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Our TUI rep was Hayley. She was fantastic. Listened to what we wanted for our next holiday and gave helpful advice on the options within our price range. Answered all our queries and arranged to cont... See more

Company replied

Rated 5 out of 5 stars

We always use Tui when booking holidays and we always make sure we go into Tui Store Aberystwyth. The staff are very friendly, always willing to help and nothing is too much hassle. Group of 6... See more

Company replied

Rated 5 out of 5 stars

We always book holidays through TUI, mainly cruises, but occasionally TUI Blue resorts. We've always regarded all good value for money, and we'll run. We always book through the TUI shop in Asda Derby... See more

Company replied

Rated 5 out of 5 stars

Fantastic in store welcome at the Dunstable, Beds TUI store. Helpful staff who made the entire booking for us and emailed the details and cost of the holiday. Much easier than trying to do it mysel... See more

Company replied



Company details

  1. #99 of 145 best companies in Tour operator
  2. #5 of 8 best companies in Airline
  3. #4 of 6 best companies in Cruise line company
  4. #149 of 205 best companies in Travel agent

Written by the company

You can have confidence you’ve made the right choice when you book with TUI. We’re here to make holidays feel easier from the start, with transparent pricing, luggage and transfers included, and 24/7 support whenever you need us. Every trip is ATOL‑protected and supported by ABTA guidance, giving you trusted reassurance from the moment you book. We focus on building more into every holiday. That means clear choices, helpful guidance, and key essentials sorted long before you travel. Our teams bring real expertise whether it’s matching you to the right destination, helping families find the right resorts, or offering support for travellers who may benefit from a little extra assistance. Many of our hotels also provide activities and kids’ clubs led by trained experts, creating experiences that work for everyone. Our hotels are chosen with care, featuring the things people tell us make their break feel special: family‑friendly rooms, swim‑up or private‑pool options, foodie‑approved dining, and resorts with waterparks, slides or relaxing pools depending on where you choose to go. From booking boarding and beyond we focus on removing stress and amplifying the joy , so you get more peace of mind, more value, and more of that holiday feeling sooner.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

203k reviews

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4.6

All reviews

(203,111)

44,394 reviews in the last 12 months

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Rated 3 out of 5 stars

Poor alternatives an no discounts

Although the price point was good compared to other travel providers, the lack of offers compared to other travel companies was poor. I wasn’t offered any discount at all. Also TUI seem to prioritise Ryanair as the choice airline over your own TUI airline, dependent on destination. Canaries seems the only place to offer TUI airlines as the priority.

30 August 2026
Rated 5 out of 5 stars

We had a fantastic holiday could not…

We had a fantastic holiday could not ask for anything more great hotel fantastic staff the Entertainment team was amazing all in all it was one fantastic holiday THANK YOU TUI

21 August 2026
TUI logo

Reply from TUI

Hi Dawn,

Thank you for your wonderful review 🌞

We're absolutely delighted to hear that you had such a fantastic holiday and that everything exceeded your expectations. It's lovely to know that you enjoyed the hotel, received great service from the staff, and that the entertainment team helped make your stay so memorable.

Reviews like yours are always a pleasure to read, and we'll be sure to share your kind comments with the relevant teams.

Thank you for choosing TUI, and we hope to welcome you on another fantastic holiday very soon.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Very helpful

Agent was very efficient and helped us choose the right place for our needs

6 September 2026
TUI logo

Reply from TUI

Hi Gaz,

Thank you for your review 😊

We're delighted to hear that you found our agent helpful and efficient. It's great to know that they took the time to understand your needs and helped you choose the right destination for your holiday.

Thank you for taking the time to share your feedback. We hope you have a fantastic trip and create some wonderful memories.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Another Marella Cruise

We've used TUI / Marella before and knew what we wanted. Easy to book online, lots of choice and great prices.

30 August 2026
TUI logo

Reply from TUI

Hi Mr F,

Thank you for your lovely review 🚢

We're delighted to hear that you've chosen to sail with Marella again and that you found the booking process easy to complete online. It's great to know that the range of cruise options available and the value on offer helped you find exactly what you were looking for.

We truly appreciate your continued loyalty and look forward to welcoming you on board for another fantastic holiday.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

My cruise was really easy to book and I…

My cruise was really easy to book and I look forward to getting on the ship for the first time

30 August 2026
TUI logo

Reply from TUI

Hi Rosemary,

Thank you for your review 🚢

We're delighted to hear that you found your cruise easy to book. There's nothing quite like the excitement of counting down to your first cruise, and we're thrilled that you've chosen to sail with us for this special experience.

We hope your first time on board is everything you're hoping for and that it marks the start of many fantastic cruising adventures with Marella.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Staff where great food most nights was…

Staff where great food most nights was varied, but top quality on the Cruise
The in flight food needs to be looked at NOT enough short supply they know how many are on the flight, please don't use corporate talk of waste,the flight did not adequately provide the food for its passengers

2 September 2026
TUI logo

Reply from TUI

Hi Jim,

Thank you for taking the time to share your feedback.

We're delighted to hear that you enjoyed your cruise, particularly the service from the staff and the quality and variety of the food on board 🚢

We're sorry, however, to hear that the in-flight catering did not meet your expectations. We completely understand your frustration, especially when you felt there wasn't enough food available during your flight.

For clarity, complimentary in-flight meals are only provided on our long-haul flights. On shorter flights, food and drinks are available to purchase onboard and, depending on the destination, meals can often be pre-ordered in advance to guarantee your preferred choice. It's also worth noting that on some routes and destinations, catering is not replenished before the return flight, which can affect onboard availability.

That said, we appreciate your comments regarding the quantity and availability of food, and we're sorry that this impacted your travel experience. We'll ensure your feedback is shared with the relevant teams for review.

Thank you again for providing both positive and constructive feedback about your holiday.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 4 out of 5 stars

The booking process was easy enough

The booking process was easy enough. However the additions we had did not show up on the App, only the basic booking detail shows. When I asked Tui why, they just said well is all on the confirmation. Also the link on the App to download documents does not work.

30 August 2026
TUI logo

Reply from TUI

Hi Paul,

Thank you for taking the time to leave your feedback.

We're pleased to hear that you found the booking process straightforward. However, we're sorry to learn that you were disappointed when viewing your booking through the app.

Some booking types, including cruise bookings, cruise and stay holidays, and multi-centre holidays, are not currently fully supported within the TUI app. As a result, certain elements of your booking, including some added extras and welfare requests, may not be displayed there and are instead detailed on your booking confirmation.

If you've been unable to access your booking confirmation via the link within the app, we recommend accessing your booking through our website instead. Simply search for "TUI Manage My Booking", enter your booking details, and you'll be able to view your booking information and documentation there.

We appreciate your comments regarding both the app and the document link, and we're sorry for any inconvenience caused.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Tui all inclusive holiday in Sardinia…

Tui all inclusive holiday in Sardinia was very good. The rep was great.she was very informative
The excursion to Smerelda was beautiful , we had a great day, little bays, villages. Cafes etc. also to Porto Cervo. And Beaches etc. all beautiful. Our tour guide inna was brilliant. The excursion to the night market was good too.the coach was on time and with ac. The food was delicious, we had great choices and a different roast or fish dish daily.

29 August 2026
Unprompted review
TUI logo

Reply from TUI

Hi Gina,

Thank you for taking the time to share your lovely feedback 🌞

We're delighted to hear that you had such a great all inclusive holiday in Sardinia. It's wonderful to know that you enjoyed the hotel, the variety of food on offer and the daily selection of dishes available throughout your stay.

We're especially pleased that our TUI rep was informative and helpful, and that your excursions helped make your holiday even more memorable. It sounds like the trip to the Costa Smeralda was a real highlight, and we're thrilled to hear that Inna's knowledge and enthusiasm helped make the experience so enjoyable.

Thank you again for your kind comments. We'll be sure to share your feedback with the relevant teams, who will be delighted to hear that they helped create such a positive holiday experience.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars
TUI logo

Reply from TUI

Hi Barbara,

Thank you for your review.

We're delighted to hear that Jo and Jenna made such a positive impression. It's always wonderful to receive feedback recognising our colleagues, and we're sure they'll be thrilled to hear your kind words 🌟

Thank you for taking the time to share your feedback, and we hope we can help you plan many more fantastic holidays in the future.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Very knowledge and patient staff

Very knowledge and patient staff

30 August 2026
TUI logo

Reply from TUI

Hi Claire,

Thank you for your review.

We're delighted to hear that you found our staff to be knowledgeable and patient. Taking the time to answer questions and help our customers find the right holiday is something we take great pride in, so it's wonderful to know that this was reflected in your experience 🌸

Thank you for choosing TUI, and we hope you have a fantastic holiday to look forward to.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

GOING TO BOOK HOLIDAYS WITH YOU FROM…

GOING TO BOOK HOLIDAYS WITH YOU FROM NOW ON

6 September 2026
TUI logo

Reply from TUI

Hi John,

Thank you for your review 😊

We're absolutely delighted to hear that you're planning to book your holidays with us from now on. Knowing that we've made such a positive impression means a great deal to us, and we truly appreciate your confidence in TUI.

We look forward to helping you plan many fantastic holidays in the future and creating plenty of wonderful memories along the way.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

We’ve had a great experience with TUI…

We’ve had a great experience with TUI especially because my friend was in a wheelchair and the staff on the flight was absolutely amazing helping us get seats next to each other so I can help him on a 10 hours and a half flight as he can’t do anything himself he can’t move at all on the way back to your has been great as the staff in a request and they move this to premier seat so that he’s more comfortable. Overall has been a great experience and I do recommend recommended and I hope this feedback will be passed on the stuff so that they can understand what an experience they can provide to people such as my my friend if there is sympathy towards our needs on a very long flight

3 September 2026
Unprompted review
TUI logo

Reply from TUI

Hi Jeanne,

Thank you for taking the time to share such wonderful feedback.

We're absolutely delighted to hear that you and your friend had such a positive experience travelling with us. We understand how important the right support can be when travelling with accessibility needs, especially on a long-haul flight, so it's fantastic to know that our cabin crew were able to assist by helping you sit together and making your journey as comfortable as possible.

It's also lovely to hear that the team on your return flight went the extra mile by arranging more suitable seating for your friend. Small acts of care and understanding can make a huge difference, and we're so pleased that our colleagues helped make the journey easier for both of you 💙

Thank you for your kind recommendation. We will certainly ensure your feedback is shared with the relevant teams, as it's always wonderful for our colleagues to hear how much their support and compassion have meant to our customers.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Had a great holiday everything was…

Had a great holiday everything was right as I expected good accommodation room very clean

28 August 2026
Unprompted review
TUI logo

Reply from TUI

Hi Jayne,

Thank you for your review.

We're delighted to hear that you had a great holiday and that everything lived up to your expectations. It's especially lovely to know that you were pleased with your accommodation and found your room to be clean and comfortable throughout your stay 🌞

Thank you for taking the time to share your experience, and we hope to welcome you on another fantastic TUI holiday soon.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Tui…

Walked in i was put at ease helpfull staff showed me ever detail online,

6 September 2026
TUI logo

Reply from TUI

Hi Marina,

Thank you for your review.

We're delighted to hear that our team made you feel at ease from the moment you walked into the store. It's wonderful to know that the staff took the time to guide you through all the details and provide the support you needed to feel confident in your booking ✨

Thank you for choosing TUI, and we hope you have a fantastic holiday to look forward to.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Great service

The staff were very attentive and the one to one attention I received was excellent!

30 August 2026
TUI logo

Reply from TUI

Hi Sonia,

Thank you for your lovely review.

We're delighted to hear that you received such attentive service and enjoyed the one-to-one support from our team. Taking the time to understand our customers' needs and providing a personal booking experience is something we take great pride in, so it's wonderful to know this stood out for you 💙

We really appreciate you taking the time to share your feedback and hope you have a fantastic holiday to look forward to.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Very happy customer.

We came into the cheltenham shop had a warm welcome said that they were busy and would we mind waiting until one of their colleges were availiable were shown a seat asked if we would like a drink.
Waited 10 minutes if that, lovely young lady came over and invited us to her desk we had already seen the holiday that we were intrested in online but with no hesitation it was on the screen in front of us.
Booked it also got travel insurance aswell.
We love tui never felt like you have to book it online so hepful a very happy customer.

30 August 2026
TUI logo

Reply from TUI

Hi Heidi,

Thank you for your wonderful review 😊

We're delighted to hear that you received such a warm welcome in our Cheltenham store. It's great to know that, despite the team being busy, you felt well looked after while waiting and that your holiday booking experience was smooth and enjoyable from start to finish.

We're especially pleased that our colleague was able to quickly help with the holiday you'd already found online and assist with arranging your travel insurance too. Providing a personal and helpful service is something we pride ourselves on, so it's lovely to hear that this made such a positive impression.

Thank you for your kind words and continued loyalty to TUI. We really appreciate your support and hope you have a fantastic holiday to look forward to.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Excellent service and choice of…

Excellent service and choice of destinations catering to your every need. Friendly, helpful staff whose knowledge and efficiently help you make your booking experience easy.
The 1-2-1 personal service makes all the difference ⭐️⭐️⭐️⭐️⭐️

6 September 2026
TUI logo

Reply from TUI

Hi Sally,

Thank you for your wonderful review.

We're delighted to hear that you were pleased with both the range of destinations available and the service you received. Our colleagues take great pride in sharing their knowledge and helping customers find the holiday that's right for them, so it's fantastic to know they made your booking experience easy and enjoyable.

We're especially pleased that you appreciated the personal one-to-one service. We know that taking the time to understand each customer's needs can make all the difference when planning a holiday, and it's lovely to hear that this stood out for you ⭐

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

Anna was absolutely brilliant in…

Anna was absolutely brilliant in rearranging our cruise, patient, friendly and understanding.

6 September 2026
TUI logo

Reply from TUI

Hi Mark,

Thank you for your lovely review.

We're delighted to hear that Anna was able to help rearrange your cruise and that her patience, friendliness and understanding made the experience such a positive one 🌟

It's always wonderful to receive feedback recognising the dedication of our colleagues, and we'll be sure to share your kind words with Anna.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

Rated 5 out of 5 stars

The agent who booked our holiday was…

The agent who booked our holiday was very helpful

6 September 2026
TUI logo

Reply from TUI

Hi Angie,

Thank you for taking the time to leave a review.

We're delighted to hear that the agent who booked your holiday was so helpful. Our colleagues work hard to provide friendly and knowledgeable support, so it's wonderful to know that this was reflected in your experience 🌟

Thank you for choosing TUI, and we hope you have a fantastic holiday to look forward to.

Kind Regards and many thanks,
Mik
Customer Support Team

TUI GROUP
TUI UK & Ireland

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