Planning your own funeral is a strange but necessary thing to do. I have never wanted a lot of fuss, and Pure Cremation have taken the worry away from myself and family. They offer what i would like t... See more
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Having used this service for my uncle last year, I decided to prepare my own cremation so I picked up the phone, answered a few questions, paid ny money. I have recieved my certificate of purchase.... See more
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On telephoning, the gentleman was very courteous and understanding. He listened intently and talked me through the outstanding questions with great patience. My query was sorted and both myself and th... See more
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My experience of Pure Cremation was very good. I found them to be efficient at a time when I wanted someone reliable to look after the details and carry out the instructions they had been given. No n... See more
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Company details
- #8 of 11 best companies in Cremation Service
- #12 of 16 best companies in Funeral Director
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34k reviews
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I would have no hesitation in…
I would have no hesitation in recommending Pure Cremation whatsoever. I have dealt with them over the last few weeks following losing my dear mum. I rang and booked them when we knew it was the end, it was so easy and everyone I have spoken to has been so kind and respectful. All very efficient, they keep in touch with you every step of the way. The thing I liked the most was the lack of fuss, no running round having to make decisions about funeral arrangements. I appreciated just having quiet time. She has been returned to us today by a lovely man, ready for the summer garden party we are having on Saturday to celebrate her life. Perfect.
25 June 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Pure pushy ...harrasment
Had info sent to me and was thinking about it but after pure emails texts and calls it should be called pure harrasment ....obv work on a commission bassis .!£%..why dont you put a pop up shop in the bingo on pension day ....you pure would make a killing ....pun intendened far to pushy to make a sale on death ...ill be going else where because of it ...tut tut
23 July 2026
Unprompted review
Reply from Pure Cremation
Thank you for sharing your feedback. We’re sorry to read that your experience has left you feeling this way. We understand that decisions around funeral planning are personal and require time and consideration and we want people to feel informed and supported. We’d really like the opportunity to look into what happened, but we currently don’t have enough information to identify your enquiry. If you’re happy to, please share your name and contact details so we can review the communication between you and our team. We’ll request these details through Trustpilot, or you can contact us directly at customercare@purecremation.co.uk by including “review” in the email subject. Feedback is very important to us and we always use it as an opportunity to improve the service we offer.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your review. It’s good to know that the support provided helped you feel confident in your decision.
Kind regards,
Pure Team
reasonable
it was quick and easy to do reasonably priced
and you was not on phone long and you spoke to an actual person
8 July 2026
Reply from Pure Cremation
Thank you for this positive feedback.
Kind regards,
Pure Team
It was fast and simple to do
It was fast and simple to do . As I have no experience in doing stuff online but it only took me about 20 minutes to do which im happy about just for my own piece of mind
7 July 2026
Reply from Pure Cremation
Thank you for sharing this. We're so pleased that you found the process fast and simple, especially as you're not used to doing things online. It's great that it only took you about 20 minutes to complete, and we're glad it's given you peace of mind.
Kind regards,
Pure Team
Mark explained everything to me and…
Mark explained everything to me and answered all of my questions I did not feel any pressure from him to sign up to the policy
11 June 2026
Reply from Pure Cremation
Thank you for taking the time to share this positive feedback. Mark will be glad to know his support was helpful.
Kind regards,
Pure Team
Plan /details and opinions all clearly…
Plan /details and opinions all clearly explained.
The experience was dealt with very professionally and with sensitivity.
Thank you.
15 July 2026
Reply from Pure Cremation
It's great to know that your experience was handled with such professionalism and sensitivity. Thank you for leaving a review.
Kind regards,
Pure Team
My Father wants to use Pure Cremation…
My Father wants to use Pure Cremation funeral plan for his future funeral i rang to arrange this the lady who delt with it was very informative and went through all aspects of the plans available and they were so simple and easy to use. It was all choosen and paid for in probably 10 mins and then the lady relayed back exactly what we had discussed and would forward all details in post, which arrived a couple of days later.
15 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. It’s great to know that arranging your father’s plan was a straightforward process and that our team took the time to explain the options clearly and answer your questions.
Kind regards,
Pure Team
Good explanation reasonable prices
15 July 2026
Reply from Pure Cremation
Thank you for choosing us.
Kind regards,
Pure Team
found it very easy to set up with the…
found it very easy to set up with the help of the very friendly staff
8 July 2026
Reply from Pure Cremation
Thank you for your feedback. We're so pleased that you found the setup process straightforward and that our team was friendly and helpful.
Kind regards,
Pure Team
Every thing went very smoothly
Every thing went very smoothly, very efficient well please would definitely strongly recommend thank you got piece of mind now.
15 July 2026
Reply from Pure Cremation
We're glad everything went smoothly and efficiently for you while setting up your plan, and this has given you peace of mind. Thank you for also recommending us so highly.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for this lovely feedback. It really means a lot to us!
Kind regards,
Pure Team
Lady at end of phone was very helpful…
Lady at end of phone was very helpful and answered all my queries. Would recommend.
13 July 2026
Reply from Pure Cremation
Thank you for your review. It's great to know that our team was helpful and answered all your questions.
Kind regards,
Pure Team
Friendly and efficient…
I spoke to a very friendly helpful member of staff who talked me through the details and the process.
Would recommend this company
15 July 2026
Reply from Pure Cremation
Thank you for this positive feedback and recommendation. It's good to know that you found our team so helpful and friendly.
Kind regards,
Pure Team
We were able to arrange this plan…
We were able to arrange this plan easily and with information and guidance with support from Pure Cremation. All the information was explained in easy to understand way and we were very happy with the process and support received. This put our minds at rest that we now have a Pure Cremation Plan in place and we won't have to worry about funeral arrangements or costs after death
8 July 2026
Reply from Pure Cremation
Thank you! We are so pleased that arranging your plan was easy and that the information and guidance provided put your mind at rest.
Kind regards,
Pure Team
It was very easy to do online and it…
It was very easy to do online and it has made me feel happy to know my family has nothing to worry about
15 July 2026
Reply from Pure Cremation
Thank you for leaving a review. We are so pleased that you found the online application easy and that you feel happy knowing everything is taken care of.
Kind regards,
Pure Team
Quick easy and professional.
15 July 2026
Reply from Pure Cremation
Thank you for this great feedback!
Kind regards,
Pure Team
I found the whole process quite easy
I found the whole process quite easy to arrange. And felt Pure Cremation would protect and at the final part would deal with this in a professional and sympathetic manner. Really glad I chose Pure Cremation.
14 July 2026
Reply from Pure Cremation
Thank you for your feedback. We are pleased to know that you found the process easy and that you feel confident in our professional and sympathetic approach.
Kind regards,
Pure Team
Very easy to set up
Great communication and very easy process. Explained very well and all questions answered.
Mark Owen arranged two policies for me and it could not have been easier.
Very helpful, compassionate and caring, a great asset to Pure Cremation. Thank you Mark.
8 July 2026
Reply from Pure Cremation
Thank you for choosing us. It’s wonderful to know that Mark made arranging this feel so straightforward, taking the time to explain everything clearly and answer all your questions along the way.
Kind regards,
Pure Team
Good experience
Good experience, easy and simple to organise
.only downside did not receive gift card
8 July 2026
Reply from Pure Cremation
Thank you for sharing your experience. It’s good to know that you found the process easy and straightforward to organise. We’ll look into the gift card for you and arrange for a member of the team to get in touch with an update for you. If you would like to speak to us before then, please feel free to reach us on 0800 033 7737.
Kind regards,
Pure Team
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