Memoria Direct Cremation & Funerals Reviews 

4,118
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 913 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional kindness, empathy, and professionalism, which significantly eased the process during challenging times. Many people highlighted the clear explanations and helpful guidance they received, ensuring a smooth and stress-free user experience from the initial contact. Reviewers felt genuinely cared for and supported, frequently noting the dignity and respect shown throughout all interactions and services provided. No significant recurring negative themes emerged across multiple reviews to indicate a widespread minority sentiment regarding the company's services or staff.

What people talk about most

Staff

Clients share positive opinions on staff, with many reviewers highlighting their helpfulness, kindness, and... See more

Service

Customers consistently note positive experiences with service, praising the helpfulness, efficiency, and... See more

Customer service

Reviewers mention positive feedback about customer service, highlighting the caring, sympathetic, and... See more

User experience

Users describe positive interactions with the user experience, highlighting that the process was clear,... See more

Customer communications

Consumers find contact to be positive, with many appreciating the ease of communication through various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Every step was carried out by telephone and email. Each contact was caring, sympathetic and professional, especially Rhonda whom I had most contact with. The fact that she took time to email me a mess... See more

Company replied

Rated 5 out of 5 stars

The staff at Memoria are just amazing. They went the extra mile to accommodate my wishes and were helpful and kept me informed every step of the way with regards to the direct cremation, which was... See more

Company replied

Rated 5 out of 5 stars

Very pleasant, polite and helpful staff. Talked me through the process with ease. Listened to my wishes and answered questions easily. Put my mind at ease. Sent out documentation by email quickly and... See more

Company replied

Rated 5 out of 5 stars

Memorial looked after my wife with extreme dignity and sympathy. They came to collect her from the family home in a timely manner. Fully recommend Memori for your family needs at such an emotional... See more

Company replied


Company details

  1. #2 of 5 best companies in Funeral Insurance Company

Written by the company

Home of the UK's lowest price and top-rated 5-star Direct Cremation Plan. We are experts in creating the perfect farewell through our sister companies Memoria Funerals and Memoria Direct Cremation. Whether you want a simple no-fuss cremation or a more personalised bespoke funeral with a service, you can trust us to create the perfect dignified farewell.


Contact info

4.9

Excellent

TrustScore 5 out of 5

4k reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 85% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(4,118)

910 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Memorial is very good and so…

Memorial is very good and so experienced in all help on bereavements. Thay have guided me throughout and been very good indeed.

23 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're here for you whenever you need us. Thank you for your trust.

Rated 5 out of 5 stars

Karen was extremely helpful she…

Karen was extremely helpful she explained everything perfectly,she was so good and polite

22 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're glad we could provide the support you needed. Your review is greatly appreciated.

Rated 5 out of 5 stars

Very helpful

I spoke with a lady called Karen who guided me through the whole process and asked me if I had any questions but I was satisfied with everything we discussed on the phone and there was no pressure to purchase. I was sent an email plus the paperwork was sent out by post. I was very impressed with the service I received and I would recommend Memoria to others.

6 July 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for sharing your experience with us. It was an honour to assist you.

Rated 5 out of 5 stars

Karen was very helpful and explained…

Karen was very helpful and explained everything. She happily answered all our questions. Superb service.

15 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your satisfaction is our goal, and we're thrilled to have met it. Thank you for choosing us.

Rated 5 out of 5 stars

After speaking with another funeral…


After speaking with another funeral provider, we were offered a much later date, a more complicated process, and a significantly higher price. We decided to choose Memoria instead.

At first, I was a little unsure because everything was arranged by phone and email, with no physical office to visit. However, from the very first conversation, the team was professional, responsive, and genuinely caring.

A special thank you to Sam, who helped us get started, Nicki, who organised everything so efficiently, and Steve, our funeral director, who looked after us with such kindness and professionalism on the day.

Despite the tight timescales, they found us a beautiful church, arranged the burial we wanted, and organised a truly lovely service. Everything ran smoothly, and every detail was taken care of.

We are so grateful to the whole Memoria team for making such a difficult time easier. I wouldn't hesitate to recommend them to anyone looking for a compassionate and professional funeral service.

21 July 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your words warm our hearts and reaffirm our commitment to providing exceptional service to every family we serve. We're grateful for the opportunity to have been there for you during this challenging time, and we're here to support you in any way we can. Thank you for allowing us to be a part of your journey.

Rated 5 out of 5 stars

Rhonda Muirhead is absolutely amazing

Rhonda Muirhead is absolutely amazing, twice this lady as helped me, 1st was my late father I law, and then recently I lost my husband, and Rhonda was there for me from start to finish, she went above and beyond, thankyou so much , amazing company , I would highly recommend this company ❤️

27 May 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you so much for your kind words! We're honoured to have been able to assist you during such a difficult time. If there's anything else we can do to support you and your family, please don't hesitate to reach out. Take care.

Rated 5 out of 5 stars

Our Service review

The service from beginning to end was brilliant.Nicki our funeral arranger did everything for us and it takes away your stress at such a sad time.She explained everything step bt step and kept us updated on everything.The funeral directors they worked alongside White Rose in Barnsley were amazing too,they made everything seemless.Jane and her staff really looked after us and we gave our mum the send off she deserved.Would highly recommend.

14 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your words truly mean a lot to us. It's always our aim to alleviate as much stress as possible during the funeral planning process, and we're delighted to hear that we succeeded in meeting your expectations. Thank you for entrusting us with such an important task.

Rated 5 out of 5 stars

Great Staff and Service at Memoria

Rhonda, Sam and the rest of the Memoria team were kind, friendly and helpful throughout. They made the whole process straightforward and were always available to answer any questions. I would happily recommend their services.

21 July 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your words warm our hearts and reaffirm our commitment to providing exceptional service to every family we serve. We're grateful for the opportunity to have been there for you during this challenging time, and we're here to support you in any way we can. Thank you for allowing us to be a part of your journey.

Rated 5 out of 5 stars

Everyone was very helpful and made this…

Everyone was very helpful and made this experience run very smoothly, ashes were delivered back within just a few days. A very quick service.

17 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your review means a lot to us. Wishing you peace and comfort.

Rated 5 out of 5 stars

Very good service

Very good service, everything was explained clearly and made me and my wife feel relaxed and the man was extremely good with the whole process thanks

17 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you so much for your kind words! If there's anything else we can do to support you and your family, please don't hesitate to reach out. Take care.

Rated 5 out of 5 stars

Friendly

Friendly, helpful, informative staff

17 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're here for you whenever you need us. Thank you for your trust.

Rated 1 out of 5 stars

Terrible service from Sue Willis!

Terrible service from Sue Willis!
Unprofessional and added immense stress!
Very slack with information. We had to ask important (and obvious) questions that should have already been explained.
Claimed to have not received emails when everyone else who was copied in to the same email received it.
When we addressed this she came back with attitude and Failed to take accountability or apologise.
Very cold in her approach.
All while being very quick fingered when sending over her invoices!
The finale…the urn that we painstakingly picked wasn’t even sent to the crematorium. When we went to pick up our father he was presented to us in a cardboard box because Memoria had forgotten to send it!
The package deal states that, included is ‘Full professional care of the deceased’.
But be aware, that does not include, collecting the deceased clothes (we had to send) or dressing them. That, is an extra £100! But nowhere does it state this and it certainly wasn’t told to us by Sue. WE had to ask how we get his clothes to them. The first we knew about the cost was when, not even 10 minutes after the convention an invoice landed in our inbox.
We asked Sue about this and was told she DID explain all of this and gave us attitude.
Terrible

1 July 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for taking the time to share your feedback. We are truly sorry to learn of your experience and appreciate how upsetting and frustrating this must have been at an already difficult time.

We are particularly concerned by the issues you have raised regarding communication, the information provided throughout the arrangements, and the handling of your father's ashes. We understand how important it is that families feel fully informed, supported and treated with compassion throughout their journey, and we are sorry that on this occasion you feel we fell short of those expectations.

We note the concerns you have raised regarding the explanation of services and associated costs, communication relating to emails and the provision of your chosen urn. We also acknowledge your comments regarding the overall manner in which the arrangements were handled. These matters are taken seriously and form part of a wider review currently being undertaken following similar feedback received.

We value all feedback as an opportunity to learn and improve, and your comments have been shared with our management team for further review. We would welcome the opportunity to discuss your experience in more detail so that we can fully understand your concerns and address any outstanding questions you may have.

If you would be willing to do so, please contact us directly, and we will arrange for a member of our management team to speak with you.

Once again, we are sorry to hear of your experience and thank you for bringing these matters to our attention.

Rated 5 out of 5 stars

Made easy

Karen was helpful, concise and thoughtful. We had a lot of laughs too!

14 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

We're glad we could provide the support you needed. Your review is greatly appreciated.

Rated 5 out of 5 stars

It was straight to the point

It was straight to the point, which is what I wanted. Everything I wanted in one package, Gill the lady who helped me was lovely. And it didn't take long to complete either.
Highly recommended, no hidden surprises.

15 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your satisfaction is our goal, and we're thrilled to have met it. Thank you for choosing us.

Rated 5 out of 5 stars

It was very easy to arrange my…

It was very easy to arrange my cremation. The gentleman on the phone (Shaun) made it very straightforward. He was helpful and answered all my questions.

16 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for taking the time to share your experience with us.

Rated 5 out of 5 stars

I can’t fault the service so far

I can’t fault the service so far. Booking my pre-paid funeral plans for my partner and I was quick and easy. Nice friendly service (Debra) and discount with each plan with one of the cheapest funeral service providers was a bonus.

16 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Your satisfaction is our priority. We appreciate your feedback.

Rated 1 out of 5 stars

Awful service from start to finish

Awful service from start to finish! Lack of communication and empathy from Sue Willis! They charged £100 to dress my father even though it clearly states care for the deceased in the package. Then when we went to collect his ashes he was presented to us in a cardboard box rather than the beautiful urn we had paid for because they forgot. Unacceptable snd quite frankly disgusting.

9 July 2026
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you for taking the time to leave your review.

We are truly sorry to read about your experience and that we fell below the standards of care, communication and professionalism that you were entitled to expect during such a difficult time.

We understand how important it is that every aspect of a funeral is carried out with the utmost care and attention to detail, and we sincerely apologise that this was not your experience. Feedback such as yours is taken extremely seriously and is used to review our processes and identify improvements to help prevent similar situations from occurring in the future.

If you would be happy for one of our management team to contact you to discuss your experience further, please let us know and we would welcome the opportunity to speak with you.

Once again, please accept our sincere apologies for the upset caused to you and your family.

Rated 5 out of 5 stars

Caring and sympathetic experience.

Every step was carried out by telephone and email. Each contact was caring, sympathetic and professional, especially Rhonda whom I had most contact with. The fact that she took time to email me a message of condolence on the date and time of the cremation was deeply touching. Thank you so much.

6 July 2026
Unprompted review
Memoria Direct Cremation & Funerals logo

Reply from Memoria Direct Cremation & Funerals

Thank you so much for your kind words! We're honoured to have been able to assist you during such a difficult time. If there's anything else we can do to support you and your family, please don't hesitate to reach out. Take care.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look