Planning your own funeral is a strange but necessary thing to do. I have never wanted a lot of fuss, and Pure Cremation have taken the worry away from myself and family. They offer what i would like t... See more
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Review summary
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What people talk about most
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Having used this service for my uncle last year, I decided to prepare my own cremation so I picked up the phone, answered a few questions, paid ny money. I have recieved my certificate of purchase.... See more
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On telephoning, the gentleman was very courteous and understanding. He listened intently and talked me through the outstanding questions with great patience. My query was sorted and both myself and th... See more
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My experience of Pure Cremation was very good. I found them to be efficient at a time when I wanted someone reliable to look after the details and carry out the instructions they had been given. No n... See more
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Company details
- #8 of 11 best companies in Cremation Service
- #12 of 16 best companies in Funeral Director
About Pure Cremation
Written by the company
About Pure Cremation
Pure Cremation is Britain's most-chosen funeral plan provider – and the only provider of a pure cremation. Our funeral plan includes everything you need for a dignified, respectful funeral – so there’s nothing else that family need arrange or pay for. A pure cremation means your funeral, your way – guaranteed. We are delighted to have more 5-star customer reviews on Trustpilot than any other funeral provider.
A pure cremation is just like a traditional funeral, but without a ceremony at the crematorium. That means family can arrange a much more personal send-off, and it means our plans are much more affordable – less than half the cost of a traditional funeral.
FREE GUIDE FUNERAL PLANS FAQ'S Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority. Registered address: Charlton Park Crematorium, Charlton Down, Andover, SP110TA. Tel: 01264 319 319. Registered in England and Wales No. 09906976.Contact info
Charlton Park Crematorium, SP11 0TA, Andover, United Kingdom
- 0800 033 77 37
- planningahead@purecremation.co.uk
- www.purecremation.co.uk
4.8
Excellent
34k reviews
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Reply from Pure Cremation
Thank you for sharing this positive feedback with us.
Kind regards,
Pure Team
Great service easy to do
14 July 2026
Reply from Pure Cremation
Thank you for choosing us.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for your positive review.
Kind regards,
Pure Team
Great help and explaining satisfyingly what and how…
Great help and explaining what and how is a affordable plan for myself
14 July 2026
Reply from Pure Cremation
We're glad we could assist you in finding an affordable plan that meets your needs. Thank you for choosing Pure.
Kind regards,
Pure Team
Easy to organise online
Easy to organise online, but not as advertised on tv with £100 gift card which is very misleading !
14 July 2026
Reply from Pure Cremation
Thank you for leaving a review. It's great to know that you found it easy to set up your plan online. We're pleased to see that a £100 gift card has been applied to your plan in line with our current offer. The details on when you can expect to receive it will be in your plan documents but we're sorry if this wasn't made clear. We've raised your feedback with the team, who will get in touch shortly to discuss this with you.
Kind regards,
Pure Team
Excellent was very helpful and…
Excellent was very helpful and considerate in what we wanted it was a pleasure talking to your staff
14 July 2026
Reply from Pure Cremation
Thank you, that's so nice to read. We're delighted that you found speaking to the team such a pleasure and that you found them considerate and helpful.
Kind regards,
Pure Team
Very helpfull gave good I formation on…
Very helpfull gave good I formation on everything I needed to knkw
22 June 2026
Reply from Pure Cremation
Thank you for your positive feedback.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you very much for this great feedback. We're pleased you appreciated the helpful and friendly service.
Kind regards,
Pure Team
The lady I spoke with was absolutely…
The lady I spoke with was absolutely marvellous.
Knowledge
Patience
Clear
Customer Service 100%
8 July 2026
Reply from Pure Cremation
Thank you for your wonderful feedback! We're pleased that the person you spoke with provided such excellent service, demonstrating great knowledge, patience, and clarity.
Kind regards,
Pure Team
i used your company after my niece died…
i used your company after my niece died earlyer this year. my husband was taken ill and we thought he would make it , he is at home now but still not 100%,and because we moved to cornwall to live with our daughter we thought this was the best option.
6 July 2026
Reply from Pure Cremation
Thank you for sharing your personal experience with us. It was an honour to support you with the loss of your niece, and we are touched that you have chosen us again.
Kind regards,
Pure Team
Reply from Pure Cremation
We're glad we could make this an easy process for you. Thank you for sharing your experience.
Kind regards,
Pure Team
Reply from Pure Cremation
Thank you for choosing us.
Kind regards,
Pure Team
I found it comforting to know my…
I found it comforting to know my funeral plan is in place,it gives me peace of mind to know my family will not have to pay the bill when my time comes.
13 July 2026
Reply from Pure Cremation
Thank you for this great feedback. We are so pleased to read that having your funeral plan in place provides you with such valuable peace of mind.
Kind regards,
Pure Team
Simple straight forward process
What was most rewarding was that the process was very simple to follow with a lot of help from Pure Cremation staff.
6 July 2026
Reply from Pure Cremation
Thank you for sharing this. It's really good to know that you found the application process so easy to follow.
Kind regards,
Pure Team
Very easy to understand and set up plan
3 July 2026
Reply from Pure Cremation
Thank you for this fantastic feedback.
Kind regards,
Pure Team
Well that's one last thing to arrange!
Nobody finds arranging your own funeral a matter of joy and pleasure but that said after researching the subject I opted for Pure Cremation. Not the cheapest option but a clear pricing tariff led me to making the call.
I was satisfied with the service offered that was clear and happy with the firm's representative that got the two policies I wanted efficiently set up with a further saving than that advertised on line.
13 July 2026
Reply from Pure Cremation
Thank you for your review. We truly appreciate you taking the time to share your experience with us. We understand that planning for such sensitive matters can be challenging, and we are glad that our clear pricing and the assistance from our team helped set up the policies you needed.
Kind regards,
Pure Team
Loving Kindness
Well, first let me say, this is a strange product to give a review on... I'm sure others will have found it so too.
Usually it's after a business transaction is completed that you feed back as to what you thought of the product or service.
The truth is, of course, I won't be physically around to feed back when this transaction is actually completed.
But all that said, I know I'm in capable hands with Pure Cremation; and this because my partner has actually gone through the whole process. And when she did, everything was carried through with loving kindness. I couldn't ask for more...
3 July 2026
Reply from Pure Cremation
Thank you for taking the time to share such a thoughtful and personal review. We appreciate that leaving a review at this stage might feel a bit different, but we find that collecting feedback about the application stage is really important. This helps us to look at what we are doing well and how we can improve. We'll also ask families to share feedback about the final stage of care on Reviews.io. It means a great deal to us to know that your partner's experience with us was handled with loving kindness, and that you feel confident in our services.
Kind regards,
Pure Team
The plan was explained and delivered…
The plan was explained and delivered clear.with care and compassion .
2 July 2026
Reply from Pure Cremation
Thank you for your wonderful feedback. We're so pleased that our team explained everything clearly and delivered it with such care and compassion.
Kind regards,
Pure Team
it was easy to talk to and arrange the…
it was easy to talk to and arrange the policy, every thing was explained . no hidden charges, and the young man was very nce .
15 June 2026
Reply from Pure Cremation
We're pleased that arranging your plan was easy and that everything was clearly explained. Thank you for your kind words.
Kind regards,
Pure Team
Friendly helpful staff.
13 July 2026
Reply from Pure Cremation
Thank you! We're glad you had such a positive experience with our friendly team.
Kind regards,
Pure Team
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