Reframe: Drink Less & Thrive Reviews 

176
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Considering 130 reviews, reviewers had a great experience with this company. Customers praise the incredible variety of daily readings, engaging online meetings, and supportive community features that truly help them navigate their journey. People also genuinely love the compassionate coaches and structured guidance that make the entire platform feel like a safe, welcoming family environment. However, some customers also noted frustrating challenges regarding subscription renewals, unexpected payments continuing after cancellation, and technical glitches that wiped out personal account data. A few reviewers experienced persistent login difficulties and found it hard to get proper assistance when trying to resolve billing questions.

What people talk about most

Application

Reviewers mention positive feedback about app, describing it as an incredible and life-changing tool for... See more

User experience

Customers had positive experiences with user experience, highlighting that the platform is easy to use,... See more

Product

Customers consistently note positive experiences with product, highlighting it as an incredible resource for... See more

Subscription

Clients share ambiguous opinions on subscription services. While many reviewers reported unexpected renewal... See more

Staff

People report positive experiences with staff, highlighting the compassionate and dedicated nature of the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Reframe really helped me become alcohol free. There are so many resources, from daily readings, monthly challenges, online journaling with prompts, a drink tracker, an active forum, videos, book revie... See more

Company replied

Rated 5 out of 5 stars

I am baffled by the poor reviews! This app is incredible. It has everything you could need and more to quit drinking. And customer service is incredible. I lost access to the app... Entirely my own fa... See more

Company replied

Rated 5 out of 5 stars

Reframe has truly transformed my life. The daily lessons, tools, and extremely supportive community give me clarity and hope. There are many effective tools available, from zoom meetings, groups, and... See more

Rated 5 out of 5 stars

This app has CHANGED my life. It provides daily tasks, readings on the neuroscience of alcohol and the brain, lots of meetings, meditations, craving games, etc. And what it has given to me the most i... See more


Company details

  1. Mental Health Services
  2. Alcoholism treatment programme
  3. Fitness and nutrition
  4. Weight-Loss Service
  5. Wellness Programme

Written by the company

Reframe is the World's #1 Alcohol Reduction Platform and it is built on a promise: We won't just help you create healthier drinking habits, we will help you THRIVE. We brought together the world's leading experts in alcohol reduction, nutrition, fitness, and wellness to create the revolutionary Reframe app that has helped tens of thousands of people around the world unlock the very best version of themselves.


Contact info

3.8

Great

TrustScore 4 out of 5

176 reviews

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No recent history of asking for reviews

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Replied to 93% of negative reviews

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3.8

All reviews

(176)

136 reviews in the last 12 months

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Rated 5 out of 5 stars

LIfe Changing and Love It!

I joined reframe 152 days ago having drunk too much every day for over 30 years. My brother uses Reframe to help him cut back so I joined to do that. The amazing approach of educating me on the neuroscience behind why we drink was game changing! It’s no coincidence that I’m 152 days sober and LOVING life. The support of this community is INCREDIBLE and I’m never looking back and know so much of a better more fun future is ahead of me!

3 September 2026
Unprompted review
Rated 2 out of 5 stars

Great features. Appalling support if you are in Aus/NZ - UK

The app has some fantastic features. One of the very best features that keeps a lot of people engaged and returning to the app (according to both app members and a news article that interviewed the creators) was being able to attend group Zoom meetings. This is the thing that sets it apart from similar apps. These meetings are led by coaches and create a wonderful sense of support and community. The meetings are absolutely fantastic. There are so many different topics covered so something for everyone regardless of the journey you’re on regarding alcohol. The problem is because of the time zone difference if you are in Australia or New Zealand there are only a few meetings a week you can go to — whereas if you are in the US there are several (up to 9 meetings per day!!!!) . The coach that covered a 5:30 pm Australian /NZ (ps a lot of UK and European residents attended this as well) time meeting is on leave and Reframe have completely dropped the ball (for approx. 3 weeks now) despite many messages from attendees of that meeting and despite messages from several of the coaches. Reframe has done nothing to fill this spot for the last few weeks. Some of the coaches (Who run the meetings) have stepped up out of the goodness of their hearts at 3am their US time! to host this meeting and make it possible — this is obviously unsustainable. There have also been scheduled meetings that many attendees show up for and there is no coach. We’ve discovered this is not the coaches fault but rather scheduling complacency from Reframe.The coaches are truly amazing. The support and interest from the company itself is absolutely appalling. There are qualified people in Australia who have mentioned they are willing to host those meetings. Absolutely no response from Reframe. Crickets. Nothing. Despite many members reaching out to Reframe. Incredibly disappointing. When you attend these meetings most people say they would be lost without them - even from USA attendees. With over 6 million subscribers, I am pretty sure the coffers would allow for one meeting per day in Australia (or Australian later afternoon time zone that would allow for NZ and European attendees) , which is when a lot of people are triggered to drink. Many of of the meetings in the US are later in the day for them. My subscription runs out next month and I am seriously considering not resubscribing because of this, I know of others who are also in the community who are possibly not re joining because of this. I am happy to pay their annual cost — but not if there is such a great gap in who the resources are allocated to. They should tell you before you subscribe that if you are in Southern Hemisphere there will be very little possibility for attending the meetings. Love the content. Super disappointed in support/follow-up and Reframe’s disinterest and lack of response to many many members reaching out for clarification on future meetings. Seems money making is more important than a true sense of what the app was originally designed for.

17 August 2026
Unprompted review
Rated 5 out of 5 stars

Tremendous Impact

Reframe has made a tremendous impact on my life. It has given me structure and support from the community of Reframers. I have learned so much from the daily check-in's and lessons. I have benefitted from the shame-free approach and continue to improve.

2 September 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service

I was charged close to $200, in 2 separate charges, for a renewal I didn’t want and had not authorized. I have been trying for over 2 weeks to get a refund. They finally refunded the smaller of the two charges but continue to stonewall me on the larger one. While I have no complaint about the application itself, the customer service is appalling.

2 September 2026
Unprompted review
Rated 5 out of 5 stars

Amazing Community!

Reframe wraps the learning and community suport needed for recovery into one platform. The community ethos of open tolerance and love is healing. I am so glad I found it as the main tool to help me get sober.
Only downside--some of the tech behind the app feels clunky.

1 September 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for sharing this! We’re thrilled to hear that Reframe has become such a helpful part of your journey and that you’ve found the community supportive and welcoming.

We also really appreciate your honest feedback about the app experience. We’re always working to improve the technology and make things feel smoother and easier to use.

Thank you for being part of the Reframe community!

Rated 5 out of 5 stars

Reframe is saving my life.

Reframe is saving my life. It’s where you can find a truly supportive and judgement free community (the reframbly)! I’ll keep renewing every year.

1 September 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for sharing this!

We’re incredibly grateful to hear that Reframe and the Reframbly have been such a meaningful source of support for you. Creating a truly judgment-free, compassionate community is at the heart of what we do.

We’re so happy to have you as part of the Reframbly and honored to be alongside you on your journey. Here’s to many more years together!

Rated 5 out of 5 stars

Neuroscience of Alcohol

I love this Reframe App!
It has so much valuable neuroscience information and an amazing supportive community!
I joined on cutback and ended up switching to Alcohol Free because I felt SO much better!! 26 months AF

1 September 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for sharing your experience! We’re thrilled to hear that the neuroscience content and supportive community have been so valuable throughout your journey.

And 26 months AF is amazing. It’s wonderful to hear that you made the switch from cutback to alcohol-free and are feeling so much better.

Congratulations on this incredible milestone, and thank you for letting us be part of your journey!

Rated 5 out of 5 stars

Science-Backed, Connection, Coaches

Reframe is home to an amazing community of people and full of compassionate, knowledgeable coaches. The forum, the meetings, the coaches, the PEOPLE, the daily tasks help make sobriety possible.

27 August 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for sharing this! We’re so happy to hear that the community, coaches, meetings, and daily tasks have been such an important part of your journey.

Creating a compassionate and supportive space where people can feel connected and empowered is at the heart of what we do. We’re incredibly grateful to have you as part of our community!

Rated 1 out of 5 stars

Can't cancel my subscription

I have been trying to cancel my subscription. It isn't possible in the app, in the Google Play store or on the website. I have emailed help @reframeapp.com, support @reframeapp.com, and hello @reframeapp.com and can get no response! Ridiculous how they make it IMPOSSIBLE to cancel. Stay away!!

27 August 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We're really sorry for the frustration and difficulty you've experienced trying to cancel, that's not the experience we want anyone to have, and we understand why this has been so upsetting.

Please reach out to us directly at help@reframeapp.com with your email ID, our team will be glad to help get this resolved for you as quickly as possible.

We're sorry again for the trouble, and we appreciate you giving us the chance to make this right.

Rated 1 out of 5 stars

Renews even though cancelled and support / help doesn't respond

I used the app from 24th February 2026 and subsequently cancelled my subscription in June yet a payment came out of my account in August. I did not receive a notification of a renewal, they just took the money from my bank using applepay. I contacted support and had a response to say "I can sort this for you, but first can you tell me why you're leaving"

I responded to that email and followed up every day since. I also emailed help@reframe... and still no response.

It is unethical to take money from a persons account in the first place, without sending a renewal alert. It's even more unethical to do this after a subscription is cancelled. I'd like a response please and also my money back.

27 August 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We're really sorry for the frustration and the lack of response you've experienced, that's not the standard of support we want to provide, especially around something as important as an unexpected charge.

Please reach out to us directly at support@reframeapp.com, and we'll make sure to get this looked into and resolved for you as quickly as possible.

We're sorry again for the trouble this has caused.

Rated 5 out of 5 stars

I am baffled by the poor reviews

I am baffled by the poor reviews! This app is incredible. It has everything you could need and more to quit drinking. And customer service is incredible. I lost access to the app... Entirely my own fault because there was a problem with the payment of my renewal subscription. It was rectified within 3 hours of me messaging! And customer support were really kind to boot. I cannot fault this app, or the support, in any way. Day 12 sober 🎉

26 August 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for taking the time to share this, and huge congratulations on Day 12!

We're so glad Reframe has been genuinely helpful for you, and even more glad our team could get things sorted quickly when that payment hiccup came up.

Wishing you continued strength on this journey, and thank you again for the kind words!

Rated 2 out of 5 stars

I signed up for the $49.99 every 3…

I signed up for the $49.99 every 3 months deal. I also signed up for a couple add-ons at $19.99 each. I don't even remember what those were for but I don't think whatever it was I paid for that I'm getting. but what's really appalling to me as I jumped into a meeting and I it was my fourth meeting. the first three were okay one of them was amazing. but right from the get-go this meeting became about hating white men and then the chat was negative the comments were negative it just became this evil nasty divisive bigoted disgusting thing. and let me tell you they're a little zoom is not easy to navigate and I was subjected to way too much of that while I was trying to figure out how to turn that dang meeting off. the chat was negative the video is negative and the coach says to this girl oh you and I could be friends and so that told me where her heart was. that she embraced all that negative horrible diarrhea spewing from that woman's mouth right from the beginning and that set the tone for the entire meeting. I don't want to single dime of mine going towards that kind of hate and racism. I have sent an email to support. and I'll probably have to end up trying to go through my credit card to get my money back. but I'm not supporting racism and sexism under the guise of healthcare. nope

25 August 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We’re truly sorry to hear about your experience, Maria. What you’ve described is deeply concerning, and we understand why you would feel upset and disappointed.

Reframe’s community meetings are meant to be a place where members can come together, feel supported, and share their experiences in a safe and respectful environment. Everyone who joins should feel welcome and respected. Hate, racism, or discriminatory comments have no place in our community, and this is not the experience we want anyone to have when they come to Reframe.

We’re taking your feedback seriously and will be looking into what happened in this meeting, including the chat and how it was moderated.

We also want to make sure your concerns about your purchase and add-ons are properly addressed. We’ve seen that you’ve reached out to our Support team, and we’ll make sure your request is handled as soon as possible.

If you’re comfortable sharing more details about your experience, including which meeting this occurred in, please reach out to us at care@reframeapp.com. We’d like to understand exactly what happened so we can follow up with the coach and take the appropriate steps.

Thank you for taking the time to share this with us. We genuinely care about our members’ experiences, and your feedback helps us identify where we need to do better.

Warmly,
Reframe Customer Support

Rated 1 out of 5 stars

Impossible to cancel

Impossible to cancel. Impossible to get a refund. Customer support never responds

6 August 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We’re really sorry to hear about your experience. We understand how frustrating it must be to feel like you haven’t been able to get the help you need.

We’d really like the opportunity to look into this and make things right. Please reach out to us at help@reframeapp.com with your account email, and our team will be happy to help with your cancellation request.

We’re sorry again that you’ve had such a frustrating experience.

Rated 1 out of 5 stars

Daylight robbery and horrendous customer services

Absolutely shocking, stay clear. I signed up on their website paying £25. Got the receipt through. Then the website sent me to download the App. I did this and entered my details and it asked me to pay even more after going through all the questions again. Iv emailed them 3 times with no response. So im now in the process of going through UK consumer rights to claim my money back as on their website you can't get refunds, but I havent even had any sort of service as I can't access a account

27 July 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We're so sorry to hear about your experience. This is not the experience we want anyone to have with Reframe.

We believe we've responded to your previous inquiries and resolved the issue, but we'd love the opportunity to make sure everything is sorted out for you.

Please reach out to us at help@reframeapp.com, and our team will be happy to review your account, answer any questions, and make sure you have access to your subscription.

We sincerely apologize for the frustration and appreciate your feedback.

Rated 1 out of 5 stars

AVOID for Privacy Concerns / Data Loss

The Reframe app is faulty. Their "customer service" is atrocious and essentially non existent. After paying $173.17 in subscription fees they lost all of my data. Reframe rolled out an app update causing the app to not function AT ALL for days. Not only was a single communication not provided to customers, they lied to customers and said an email was sent out. After about a week the app was "fixed" but my account was completely wiped of my data. Three years worth of logging was no where to be found.
It has been a month now with no resolution. I have repeatedly contacted them to no avail.
Their so called customer service responds once a week or so after I ask for an update on fixing my issue saying things like "thank you for your patience whats the email you use to login" after I've provided it numerous times.

Reframe took my money, lost my data due to their shotty update, provided no communication no resolution and no refund. Reframe is a scam and deceptive. If you have any privacy concerns with sharing your personal data with an app AVOID REFRAME.

24 June 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We're truly sorry for the frustration and disappointment you've experienced. We completely understand how upsetting it would be to lose access to years of personal progress, and we regret that this situation has left you feeling unheard.

We did respond to your support request and have since worked to resolve the issue on our end. If you haven't already, we kindly ask that you take a look at our most recent reply, as it contains the latest update regarding your account.

We also sincerely apologize for the delays in communication. While that's not the experience we want anyone to have, we appreciate you continuing to work with us while we investigated the issue.
Your feedback is incredibly valuable, and we're sharing it with our team so we can improve both our communication and our support experience going forward.

Thank you for giving us the opportunity to make this right, and we hope to hear from you after you've had a chance to review our latest message.

Rated 3 out of 5 stars

Reframe is great if you want to QUIT…

Reframe is great if you want to QUIT alcohol.
I found that the guidance for wanting to cut back seemed odd as they were coaching tips from folks that had two DUIs. I just really was thinking that that app would suggest tips and tricks from individuals who had similar experiences or goals.
If you are looking for something to cut back on the glass of wine per night it’s not really set up for those people despite saying it’s for cutting back. It really is geared for quitting only. Also I found the number of check ins to be a lot. I was at the minimum amount and it was still 15 mins a day at various intervals.

19 July 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you for taking the time to share your experience and feedback.

We're sorry to hear that Reframe didn't feel like the right fit for your goal of cutting back rather than quitting. While many of our members are working toward sobriety, Reframe is designed to support a wide range of goals- including moderation and mindful drinking. We understand, though, that the content and coaching may not have felt as tailored to your specific journey as you had hoped.

We also appreciate your feedback about the check-ins. We know everyone's preferences are different, and your comments about the frequency and the type of coaching you were looking for are valuable. We'll be sure to share them with our product team as we continue improving the experience for members with different goals.

Thank you again for giving Reframe a try and for helping us make the app better.

Rated 5 out of 5 stars

REFRAME is a Great Mate to have!

The best part about Reframe is that it's not the slightest bit "judgy". It also SUGGESTS "reduction" rather than abstinence. I haven't had a drink for 6 months and I am enjoying my life without the "other guy" (my booze habit) around all the time. THANKS REFRAME!

26 June 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for your kind words and for sharing your experience!

Congratulations on reaching six months alcohol-free- that's an incredible milestone, and we're honored that Reframe has been part of your journey.

We're especially glad to hear that our non-judgmental approach and focus on meeting people where they are has been meaningful for you.

Thank you for taking the time to leave this review and for being such a wonderful advocate for Reframe. Wishing you continued success-we're cheering you on every step of the way!

Rated 1 out of 5 stars

Your app sucks

Your app sucks! Worked for a week, updated and now won't open. Get your shit together!

23 June 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

We're really sorry to hear you've had this experience. We understand how frustrating it is when an app stops working after an update.

Please reach out to us at support@reframeapp.com, and we'll work with you to get this resolved as quickly as possible.

We appreciate you bringing this to our attention, and we'd like the opportunity to make this right.

Rated 4 out of 5 stars

Changed my mind - literally

Initially I had difficulty logging onto the site - which caused me to write a 1 * review...but I have to say now I am consuming the content my views have changed. Its a thought-provoking and supportive app which has already helped to alter my drinking habits just a few days in. It is analytical so it appeals to the way my brain works. It is an American app - so the pull is pretty global. I would recommend. My only concern is ongoing cost - I have not bought any extras and paid for 3 months. It is not clear how to unsubscribe and something I need to find out.

21 June 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for giving Reframe another chance and for updating your review!

We're delighted to hear that, once you were able to get into the app, the content and approach resonated with you. It's especially encouraging to know that the analytical style has been a good fit for the way you think and that it's already helping you make changes after just a few days.

We also appreciate your feedback about subscription management. We understand how important it is for cancellation options to be clear and easy to find, and we'll share your comments with our team.

Thank you again for your thoughtful review and recommendation. We're so glad to be part of your journey, and we're cheering you on!

Rated 5 out of 5 stars

A fantastic app

A fantastic app, with such amazing education and inspiration. i have learnt so much and it makes me keep wanting to learn more while inspiring me to cut back on my drinking and engage in healthier habits. Also wonderful support staff and great service

16 June 2026
Unprompted review
Reframe: Drink Less & Thrive logo

Reply from Reframe: Drink Less & Thrive

Thank you so much for taking the time to share such a thoughtful review!

We're thrilled to hear that Reframe has helped you learn more about your relationship with alcohol while inspiring you to build healthier habits along the way.

It means a lot to know that the educational content has kept you engaged and motivated, and we're especially grateful for your kind words about our support team.

Providing compassionate support and a positive experience for our members is incredibly important to us.

Thank you for being part of the Reframe community and for allowing us to be a part of your journey. We're cheering you on every step of the way!

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