Sewing Machines Direct Reviews 20,434

TrustScore 5 out of 5

5.0

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company's delivery service, noting its speed and efficiency. Consumers appreciate the promptness with which their orders are processed and delivered, often receiving their purchases in less than 24 hours. The quality of service provided is another highlight, with people feeling supported and well-advised throughout their purchasing journey. The positive sentiment extends to the products offered, with reviewers expressing satisfaction with their orders. The company's prices are also a point of satisfaction, with many customers finding them competitive and reasonable. Overall, individuals express high levels of trust and confidence in the company, citing their reliable and customer-focused approach.

Based on these reviews

Rated 5 out of 5 stars
Verified

I really wouldn't go anywhere else for sewing machine needs. Having used SMD for a long time I can never, ever fault their knowledge, service and aftercare. If you are looking for quality machines... See more

Rated 5 out of 5 stars

I purchased my Janome 9300DX overlocker in September 2025. I travelled to Wrexham as Sewing Machines Direct offered a demonstration which I was very useful. I've not used an overlocker before and wa... See more

Rated 5 out of 5 stars
Verified

Ordering my machine was the difficult bit - I just couldn't make up my mind. When I had, however, the process was easy and my machine was delivered in just a couple of days. It came really well packed... See more

Rated 5 out of 5 stars
Verified

I've just ordered my 4th sewing machine from SMD. I love their prices, their expertise, their customer service and their range of machines. This time I knew exactly what I wanted and it arrived the n... See more

Rated 5 out of 5 stars
Verified

Love my machine works beautifully. I do have 1 little moan the courier had damaged the box quite badly thankfully nothing appears to be broken

Rated 5 out of 5 stars
Verified

very good experience with my questions through emails and quoted me the best attachment for my sewing machine. Ordered it and within a few days it arrived. very satisfied from start to finish

Rated 5 out of 5 stars
Verified

I wanted to upgrade my machine but was in two minds I spoke with an advisor on the website chat function. The advisor was extremely helpful and we discussed the best machine for my needs. I decided... See more

Rated 5 out of 5 stars
Verified

Very competitive price, 12 large spools of thread thrown in and very fast delivery. It was ordered in the afternoon, was delivered the following lunch time and it was free delivery. Excellent service... See more

Rated 5 out of 5 stars
Verified

Great price. Helpful advice. Prompt service. Able to keep track of delivery all the way. Brilliant. Second time I have ordered and both experiences were the same. Thank you

Rated 5 out of 5 stars
Verified

My machine was delivered exactly as promised, all threaded up and ready to go. i contacted you to explain that the delivery person had delivered it upside down, just in case I had a problem with it,... See more

Rated 5 out of 5 stars
Verified

I ordered my pfaff coverlocker on Sunday night & received it Tuesday morning. I can't believe how quick it was. I shall be ordering from this company again. The best service I have come across in a l... See more

Rated 5 out of 5 stars
Verified

Pfaff admire air 1000 arrived quickly.Very surprised at this machine.Very easy to tread up,Sounds a bit like a traction engine after been used to much more expensive machines bought this to use while... See more

Rated 5 out of 5 stars
Verified

Outstanding Service, Unbeatable Prices, and Lightning-Fast Delivery! I recently purchased an embroidery machine from Sewing Machines Direct, and I must share what an truly overwhelming and... See more

Rated 5 out of 5 stars
Verified

Every time I contact SMD because I have a query about something, whether it's trouble-shooting my machines, or adding a new accessory to my collection, I have a very quick concise answer. They are my... See more

Rated 5 out of 5 stars
Verified

Very reliable company to deal with. This isn't my first purchase from SMD. On this occasion I bought an ex-display item with a bespoke cut out item included. Excellent. Well packaged. Bespoke piece f... See more

Rated 5 out of 5 stars
Verified

Arrived quickly and pleased with the service. I haven’t tried the machine yet as it’s my birthday/retirement pressie but hoping it will be good after using my mum’s old husquana machine which lasted o... See more

Rated 5 out of 5 stars
Verified

Fantastic delivery time, ordered late in the day and arrived well packaged at 9.30am the next day. Business as it should be, quick, efficient and reliable, will deal with again.

Rated 4 out of 5 stars
Verified

Delivery was super quick. Only gave 4 stars as not used the machine(s) yet but looks great and buying as a bundle to include the over locker for an additional £19.00 was amazing. I am new to sewing m... See more

Rated 5 out of 5 stars
Verified

I have been wanting one of these machines for a while. Sewing Machines Direct had the best price for the model I was after. The website was easy to navigate and was easy to order. Many ways to pay and... See more

Rated 5 out of 5 stars
Verified

Bought my machine + 2 others as gifts from here many years ago, all still going strong, I have asked questions over the years and always get a prompt answer, the embroidery threads I bought are beauti... See more

Rated 5 out of 5 stars
Verified

Large Polka Dot Sewing Machine Trolley - Arrived quickly. It was a bit flimsier than expected but good value for money as I struggled to find one that would fit my Janome 11000 machine in (and is gett... See more

Rated 5 out of 5 stars
Verified

I ordered a sewing machine on Friday 13 June approx. 14.30hrs requesting a Saturday delivery. Sewing Machines Direct pulled out all the stops to make sure I received my sewing machine via DPD in less... See more

Rated 5 out of 5 stars
Verified

Used the chat facilities for advise, was given recommendations but not pushed into buying anything. Went back, asked another question, sent a link for the items. Ordered and arrived next day

Rated 4 out of 5 stars
Verified

I have purchased from SMD several times, quick and efficient, BUT, although they seem to be the only suppliers of decent quality needles for a Pfaff 350p, I needed to swallow hard before paying £30.00... See more

Rated 5 out of 5 stars
Verified

A lovely experience. It was easy to order and pay for my machine. It was delivered the very next day on a Saturday . The machine is everything it says. It’s quiet in motion and easy to use. To me it’s... See more

Rated 5 out of 5 stars
Verified

Had to order a machine in a hurry as my existing one went caput mid-sew. My old machine had been purchased from SMD many years before, and I had been so impressed with the service and machine that I i... See more

Rated 5 out of 5 stars
Verified

Ordering online was simple. The sewing machine I ordered was offered with a free extension table and a large package of sewing thread and scissors, which was a very pleasant bonus. My order was proces... See more

Rated 5 out of 5 stars
Verified

Quick response & great advice. I requested support for a narrow hemmer sewing foot for my machine, as I was unsure of what to order. I received an email 1st thing next day with one of two options. I... See more

Rated 5 out of 5 stars
Verified

Buying on their web site was easy. Goods arrived very promptly within a couple of days. Competitive price and three year guarantee on machine.

Rated 5 out of 5 stars
Verified

I have used this company many times, it’s my go to place if I need a machine. Never feel pressured to buy, they give good advice, delivery is excellent. On this occasion I purchased an accessory for... See more

Rated 5 out of 5 stars
Verified

Delivered within 48 hours of buying. Would have been 24 hours if I'd bought it before 4pm. The machine is fantastic. I have already nearly finished quilting my latest patchwork project. The room for m... See more

Rated 5 out of 5 stars
Verified

Easy to order, competitive price. Ordered late on an evening received update the following day saying it had been dispatched. Delivered the following day.

Rated 5 out of 5 stars
Verified

From the moment I made the call to Sewing Machines Direct I knew I was in good hands..My call was delt with quickly and my questions answered with confidence. My new sewing machine was delivered next... See more

Rated 5 out of 5 stars

I purchased my Atelier 6 in December 2024. My last machine was a Janome and after 20 years I passed it onto my daughter and treated myself to a new machine. Brilliant. Had one small issue when the nee... See more

Rated 5 out of 5 stars
Verified

Excellent service, got next day delivery Nice to get a DVD to watch on how to thread the overlocker although it arrived already threaded, a big bonus. Has many other features, ie rolled hem Th... See more

Rated 5 out of 5 stars
Verified

Great Service and prices Researched web wide and this company had the best price for the Pfaff 620 plus free extras saving me aprox £400. I checked the reviews and people rated the service as really... See more

Rated 5 out of 5 stars
Verified

Item was a little cheaper than almost every other outlet that I checked online and was free next day delivery, even though I ordered almost exactly at the cut off time for postage. Very impressed!

Rated 5 out of 5 stars
Verified

Very pleased with my order, arrived within 24 hours. I wasn't expecting that so it was a nice surprise. It was very well packed and the thread and extension table were a great bonus. I've spent time e... See more

Rated 5 out of 5 stars
Verified

Ordered several reels of embroidery thread on the Thursday and my parcel arrived the next day. Excellent service

Rated 5 out of 5 stars
Verified

fantastic company I have bough a few machines from this company upgrading as i go .They have always been understanding of my wants and needs and i have received great customer service

Rated 5 out of 5 stars
Verified

David your engineer was so helpful and guided me through the problem. without his help the machine would still be broken. Very fast response to shipping goods. Thank you

Rated 5 out of 5 stars
Verified

Trusted company with extremely fast checkout and dispatch. Would definitely use again

Rated 5 out of 5 stars
Verified

I buy all my embroidery equipment and threads from Sewing Machines direct great quality fast delivery and AMAZING customer service

Rated 5 out of 5 stars
Verified

Great service my order was delivered the next didn't even take 24 hours.

Rated 5 out of 5 stars
Verified

Easy website to use. Good, quick response on postage query and excellent service

Rated 3 out of 5 stars
Verified

Reception rapide de la machine, reçue avec un adaptateur français. Par contre, ne répondent pas aux emails, j'ai eu un petit soucis avec l'enfile aiguille à la réception, ça fait craindre pour le SA... See more

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Company details

  1. #1 of 9 best companies in Sewing Machine Shop
  2. #1 of 139 best companies in Appliance shop
  3. #1 of 197 best companies in Electronics store
  4. #1 of 173 best companies in Hobby shop
  5. #1 of 8 best companies in Sewing machine repair service
  6. #1 of 22 best companies in Sewing shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

5.0

Excellent

TrustScore 5 out of 5

20K reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars
Verified

Great price

Great price. Helpful advice. Prompt service. Able to keep track of delivery all the way. Brilliant. Second time I have ordered and both experiences were the same.
Thank you

21 October 2025
Rated 5 out of 5 stars
Verified

Outstanding Service

Outstanding Service, Unbeatable Prices, and Lightning-Fast Delivery!

I recently purchased an embroidery machine from Sewing Machines Direct, and I must share what an truly overwhelming and positive experience it was.

From start to finish, the team provided exceptional support. I was well looked after throughout the entire sales period, and their after-sales care was just as impressive, providing me with great instructions and all the necessary care to set up my new machine.

Beyond the incredible customer service, their prices appear to be one of the cheapest around, making the purchase even better value.

The speed of their service is remarkable. I ordered my machine late on Thursday afternoon, and the machine was delivered to me first thing Monday morning. This level of efficiency is truly outstanding.

I can't thank the team at Sewing Machines Direct enough for such a smooth and professional transaction. I highly recommend them to anyone looking for competitive prices and world-class customer support.

16 October 2025

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