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Review summary

Created with AI, based on recent reviews

Looking at 209 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention the exceptionally fast delivery service and the extremely helpful support teams that go above and beyond to resolve warranty claims. Many individuals genuinely appreciate the stylish retro design and solid build quality of products like kettles, which function reliably in everyday use. However, some customers also noted recurring issues with appliance durability, reporting problems such as faulty heating switches, leaking water indicators, or peeling paint. A few reviewers experienced frustrating communication delays or unhelpful responses when attempting to get broken large household items successfully repaired or replaced.

What people talk about most

Product

Users describe ambiguous interactions with product, expressing appreciation for the attractive design and... See more

Quality

Reviewers mention ambiguous feedback about quality, with several consumers praising the solid build, stylish... See more

Service

Customers had positive experiences with service, frequently praising professional assistance, prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Found Haden while looking for the right size microwave, and I’m glad I did! Really nice quality, not plasticky knobs but solid build. Above all it’s a microwave with other functions that are easy to... See more

Company replied

Rated 5 out of 5 stars

I was looking about replacing my airfryer plate as mine got scratched and they were so helpful about the whole ordering process, the agent on the phone was amazing and the delivery was next day. Canno... See more

Company replied

Rated 5 out of 5 stars

Contacted Haden’s customer service after having issues with a matching kettle ( toaster was fine). We’d already sent one back to Argos and the 2nd had the same issue..( not sure if rogue batch) Hadens... See more

Company replied

Rated 5 out of 5 stars

I contacted Haden when my kettle stopped working within the warranty period. They provided clear instructions for claiming under the warranty and returning the kettle. Emails were polite and frie... See more

Company replied


Company details

  1. Electrical appliance wholesaler
  2. also in
  3. Electronics store
  4. Electronics wholesaler
  5. Homewares Shop
  6. Wholesaler household appliances

Written by the company

Haden is a British home appliance brand rooted in design and innovation. Our collections span kettles, toasters, air fryers, microwaves, cookware, refrigeration, cooking and laundry appliances, all created to bring quality, style and everyday ease into the home. Customers value Haden for reliable performance, distinctive design and the reassurance of a brand that stands behind its products. We are committed to after-sales support and lasting satisfaction, with many of our home appliances endorsed by trusted industry schemes that give added confidence in every purchase. Available through UK retailers, independent stores, online marketplaces and our own website, Haden is present across every touchpoint where customers choose to shop.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

702 reviews

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4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(702)

185 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Bought the retro blue kettle and…

Bought the retro blue kettle and matching toaster back end of last year,didn't use them till my kitchen was finished,in 8 months the paint has started peeling off round the lid and down the sides,sent an email with photos attached for them to come back to me and said id used harsh chemicals and a scrubber on it when i havent used anything but a soft cloth and soapy water and dried it after,i wont be buying from them again now very poor customer service and snotty email

9 September 2026
Unprompted review
Rated 1 out of 5 stars

Would give their washing machine 0 if I…

Would give their washing machine 0 if I could. It took me half a day to switch the machine on as the starter is very very sensitive. Total rubbish. Even my friend who is an electrician has told me to get rid of it. I can’t afford another machine as this is only 5 weeks old. Lesson learned- stick to BEKO products.

20 October 2026
Unprompted review
Rated 1 out of 5 stars

This is the worst brand I have ever…

This is the worst brand I have ever encountered! I bought a kettle couple months ago I kid you not the thing is rusted and messed up already which is ironic for a thing that holds water! I should of just added a couple 100 and bought smeg!

20 October 2026
Unprompted review
Rated 4 out of 5 stars

Love the design of Haden products …

Love the design of Haden products and have been a loyal customer. When I experienced a problem with one purchase their customer service reached out to offer support. When their suggestions did not resolve the problem a free return was arranged and a replacement sent immediately. Customer service teams have been so helpful! Thank you all.

1 October 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience with customer…

I had a great experience with customer service. Call was answered straight away ( not put on hold to listen to irritating music) That's a big tick.
Pleasant and helpful person on line not a robot.
Information was exchanged , no excuses or time wasting. Clear details in emails later and answered promptly.
I now have my item ( a toaster) all within a few days from start to finish.
Excellent service from you. Well done 👏

18 September 2026
Unprompted review
Rated 5 out of 5 stars

Bought an Air Fryer

Bought an Air Fryer, December 2025. August this year a small piece of black plastic broke from the drawer runner. Phoned the company, no quibbles, they arranged for item to be returned to them pre paid. Within a few days a new Air Fryer delivered. Now that is GOOD customer service.

17 September 2026
Unprompted review
Rated 5 out of 5 stars

15 or 16 months into the 2 year…

15 or 16 months into the 2 year warranty my air fryer developed a fault could not find the shop receipt so I contacted haden, they arranged a pickup and 10 days later the new fryer arrived. Top and friendly service all the way.
Fryer is as good as the other ones on the market at a more reasonable price

18 September 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service.

It was so refreshing to go back to a company, who honoured their warranty on an air fryer,. The staff both verbally, and in writing, we're warm and friendly and incredibly professional.

So rare in this day and age. Please keep up your high standards.
Paul Prissell

16 September 2026
Unprompted review
Rated 5 out of 5 stars

All exactly as promised and a very stylish kettle and toaster combo

Delivery all on time as promised and my new kettle and toaster arrived safely and securely packaged.

I took quite some time choosing what kettle and toaster I wanted and I am so pleased I went for the Haden retro looking combo in red. They are perfect. Work well, seem good quality, have a great stylish look and the little details showing the water temperature and adjustable temp for toaster are great additions.

They are looking great on my countertop!

I cant comment on the customer service as everything went to plan and I have no issues, so had no need to get in touch. But all in all very happy with my purchases from Haden!

30 August 2026
Unprompted review
Rated 5 out of 5 stars

Found Haden while looking for the right…

Found Haden while looking for the right size microwave, and I’m glad I did! Really nice quality, not plasticky knobs but solid build. Above all it’s a microwave with other functions that are easy to use, already tried combo/ microwave and microwave and didn’t need instructions as it was easy, nit often I use other stuff as it’s too complicated but I might just try the air fryer part next. I would definitely recommend.

2 September 2026
Haden logo

Reply from Haden

Great stuff, thanks very much for letting us know #teamhaden

Rated 2 out of 5 stars

Don't Buy

Had kettle less than 4 months holder for filter fell off I complained and was told I had misused the kettle and dropped it on the floor which I most certainly hadn't and I couldn't have a refund - don't buy also lid is dangerous easy to burn yourself - funny as soon as Amazon got involved they are going to give me a refund - I have 2 other appliances from Haden but will never buy any again after the way I've been treated. Well I'm afraid you are wrong and when you see the kettle you will see that it has not been dropped or misused and I don't appreciate being accused of that and as for being sent a new casing there is no where to fit it to

1 September 2026
Unprompted review
Haden logo

Reply from Haden

HI Wendy, we would normally only see this type of damage if the kettle had been knocked, dropped or handled without due care. This is not covered under the warranty, so we sent you a replacement filter casing which would have solved the issue. As you then requested a refund, the team have arranged this for you. Thank you for your feedback.

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service - a refreshing change to deal with a company that is helpful and customer focused.

26 August 2026
Unprompted review
Haden logo

Reply from Haden

Great news, thanks so much for letting us know! If there is anything else we can help with, please do let us know #teamhaden

Rated 5 out of 5 stars

Quick and easy ordering, lovely products

Quick and easy ordering. Website very good. Lovely products, I ordered a kettle and toaster. Fast delivery and good communication throughout the process.

24 August 2026
Haden logo

Reply from Haden

Great stuff, thanks very much for letting us know #teamhaden

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