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CHO Reviews 

26,058
•
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 1,300 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the fast delivery service, noting that their online purchases arrive promptly, are carefully packaged, and include reliable tracking updates. Shoppers consistently note the highly competitive prices across a broad selection of quality items, making the simple ordering process an absolute pleasure. However, some customers also noted unfortunate issues regarding unexpected delivery delays and parcels completely failing to arrive on schedule. A few people also experienced frustrating wait times when dealing with missing shipments and coordinating customer support resolutions through postal carriers.

What people talk about most

Product

Customers had positive experiences with product, expressing great satisfaction with lovely items that arrived... See more

Price

Reviewers highlight positive aspects of price, noting that items are very competitive and represent great... See more

Service

People report positive experiences with service, highlighting competitive prices, quick delivery times, and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick delivery times and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very recently bought two pairs of Ugg slippers as Christmas presents. Prices were the cheapest available anywhere, ordering process was seamless, text messages sent at every stage from order through... See more

Rated 5 out of 5 stars

I needed a new pair of Birkenstock mules and searched online. Came across Cho, who I’d not heard of before. Reviews were good and price of Birkenstocks very competitive. Turns out good reviews were we... See more

Rated 5 out of 5 stars

Great company to deal with. Had never heard of them before and found on Google search when looking for some Birkenstock for my partner’s birthday. Kept updated from order to delivery and great pro... See more

Rated 5 out of 5 stars

Fantastic quality and service. Great range of products on website which is very easy to navigate. Prices are some of best I've found. Very good communication and order updates. Items arrived quickly a... See more



Company details

  1. Clothing Shop
  2. also in
  3. Fashion accessories shop
  4. Outerwear Shop
  5. T-shirt Shop
  6. Underwear shop

About CHO

Written by the company

CHO Fashion & Lifestyle

Founded in 1999 as Country House Outdoor, CHO Fashion & Lifestyle has evolved from a country store in the English city of Carlisle to a global retailer supplying a wide range of clothing, footwear and accessories.

Our vast womenswear and menswear collections boast internationally recognised brands including Barbour, Barbour International, Hugo Boss, Gant, Belstaff, Parajumpers, Armani, Hunter, Tommy Hilfiger, Lacoste, Timberland, Paul Smith and Birkenstock.

We are committed to continuously improving our offering and expanding our selection of fashion and lifestyle brands. The most recent brands we have had the honour of working with are Aquascutum, Colorful Standard, and Ilse Jacobsen.

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

There are regular updates showcasing our incredible range of fashion and lifestyle clothing, footwear, and accessories on socal media via our Facebook, Instagram, Pinterest, and Tiktok accounts.

People who choose to sign up to our newsletter emails can expect exclusive discount codes, early access to sales, and amazing updates about new brands and collaborations before any one else.

CHO Fashion and Lifestyle

Written by the company

We pride ourselves by treating all our customers exactly how we would like to be treat ourselves.
We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Free UK Shipping on all orders over £75

Founded in 1999, We are a Family Run Business that you can trust - Read our Reviews!

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Contact info

BLACK FRIDAY

Get up to 60% off in our HUGE Black Friday sale

4.8

Excellent

TrustScore 5 out of 5

26k reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 62% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(26,058)

1,240 reviews in the last 12 months

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Rated 1 out of 5 stars

A MASTERCLASS IN HOW TO TREAT CUSTOMERS WITH CONTEMPT BUYER BEWARE – READ THE ONE-STAR REVIEWS BEFORE YOU ORDER!

TO ANYONE CONSIDERING ORDERING FROM CHO: PLEASE DO YOUR HOMEWORK. Don't just look at the positive reviews. Take the time to read the ONE-STAR REVIEWS and the experiences of other dissatisfied customers before placing an order. I certainly wish I had.

UTTERLY DISGRACEFUL – AVOID THIS COMPANY!

I have never experienced such an appalling example of customer service. The way CHO has handled my complaint has been nothing short of shameful.

My parcel never arrived. Marked as delivered outside my home but I was NOT HOME AN NO PARCEL FOUND Despite raising the issue immediately, I was expected to wait until 1 December for an investigation into a parcel supposedly delivered on 20 October. SIX WEEKS!

Instead of taking responsibility, I was faced with suggestions that Royal Mail could investigate CCTV, contact neighbours and even turn up at my home. Absolutely outrageous. I was a customer reporting a missing parcel, not someone who should be made to feel intimidated.

I eventually had to open a PayPal dispute to recover my money.

And the disgraceful treatment didn’t end there. CHO has refused to address my outstanding postage refund, which was charged separately, and has repeatedly attempted to wash its hands of the matter by directing me back to PayPal.

Their own emails contain contradictory explanations about whether PayPal has actually recovered the funds from them. When challenged, rather than providing a clear explanation, they simply become defensive.

THE COMPLETE DISREGARD FOR CUSTOMERS IS APPALLING.

No accountability. No meaningful resolution. Just excuses, deflection and an exhausting battle to get a problem resolved that should never have been mine to fight.

I find their attitude towards customers utterly contemptible.

If this is how CHO treats customers when something goes wrong, I would strongly suggest thinking twice before ordering from them.

I HAVE LOST EVERY LAST BIT OF CONFIDENCE IN THIS COMPANY. NEVER AGAIN.

And perhaps the most astonishing part of this entire experience was their closing response, which I found intimidating and completely inappropriate. Rather than addressing my complaint, they made a point of telling me they would provide their version of events MORE LIES should any consumer LEAVE A REVIEW ON TRUST PILOT

It came across as an attempt to discourage me from speaking publicly about my experience.

I WILL NOT BE INTIMIDATED INTO KEEPING QUIET. I AM ENTITLED TO SHARE MY HONEST EXPERIENCE, AND THAT IS EXACTLY WHAT I AM DOING.

CHO should be far more concerned about how it treats its customers than about customers telling others their own version what happened to cover their tracks

3 November 2026
Unprompted review
Rated 5 out of 5 stars

Happy customer

Prompt delivery with a nice thank you note. I ordered a coat which was well packaged. Good comparable price too. Would use this company again.

13 October 2026

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