| Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas A O'Cass, N Heirati, LV Ngo Industrial Marketing Management 43 (5), 862-872, 2014 | 188 | 2014 |
| Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? N Heirati, A O'Cass, K Schoefer, V Siahtiri Industrial Marketing Management, 2016 | 154 | 2016 |
| Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services N Heirati, V Siahtiri Industrial Marketing Management, 2017 | 94 | 2017 |
| The Dark Side of Customer Participation: When Customer Participation in Service Co Development Leads to Role Stress M Blut, N Heirati, K Schoefer Journal of Service Research, 2019 | 91 | 2019 |
| Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy N Heirati, A O’Cass Asia Pacific Journal of Management 33 (2), 411-433, 2016 | 68 | 2016 |
| Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance A O'Cass, N Heirati Journal of Business & Industrial Marketing 30 (1), 60-71, 2015 | 63 | 2015 |
| The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences K Schoefer, A Wappling, N Heirati, M Blut Journal of Retailing and Consumer Services 48, 247-256, 2019 | 60 | 2019 |
| Differential importance of social and economic determinants of relationship performance in professional services N Heirati, A Richter, R Harste, S Henneberg Industrial Marketing Management 76, 23-35, 2019 | 45 | 2019 |
| Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance N Heirati, A O'Cass, S Phyra Journal of Business and Industrial Marketing, 2017 | 37 | 2017 |
| The contingent value of marketing and social networking capabilities in firm performance N Heirati, A O'Cass, LV Ngo Journal of Strategic Marketing 21 (1), 82-98, 2013 | 34 | 2013 |
| Dark-side-effect contagion in business relationships Y Zhang, A Leischnig, N Heirati, S Henneberg Journal of Business Research 130, 260-270, 2021 | 31 | 2021 |
| Unlocking solution provision competence in knowledge-intensive business service firms V Siahtiri, N Heirati, A O'Cass Industrial Marketing Management, 2020 | 27 | 2020 |
| Organization Architecture Configurations for Successful Servitization N Heirati, A Leischnig, S Henneberg Journal of Service Research 27 (3), 307-326, 2024 | 24 | 2024 |
| Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context A O’Cass, LV Ngo, N Heirati Australasian Marketing Journal 20 (3), 224–233, 2012 | 22 | 2012 |
| When the recipe is more important than the ingredients: Unveiling the complexity of consumer use of voice assistants N Heirati, V Pitardi, T Mohamed Sobhy Psychology & Marketing, 2024 | 14 | 2024 |
| Capability configurations for successful advanced servitization N Heirati, S Thornton, A Leischnig, S Henneberg International Journal of Operations and Production Management 45 (2), 329-354, 2025 | 12 | 2025 |
| How to Use Emerging Service Technologies to Enhance Customer Centricity in Business-to-Business Contexts: A Conceptual Framework and Research Agenda N Wünderlich, M Blut, C Brock, N Heirati, M Jensen, S Paluch, ... Journal of Business Research 192, 115284, 2025 | 11 | 2025 |
| Unintended Consequences of Service Robots – Recent Progress and Future Research Directions N Heirati, V Pitardi, J Wirtz, C Jayawardhena, W Kunz, S Paluch Journal of Business Research, 2025 | 8 | 2025 |
| Achieving ambidexterity across multiple organisational levels and functional areas: synchronising the development and marketing of firms' new and established products N Heirati University of Tasmania, 2012 | 7 | 2012 |
| Mastering the complementarity between marketing mix, brand management, customer relationship management capabilities to enhance new product performance A O'Cass, N Heirati Journal of Business and Industrial Marketing, 2015 | 5 | 2015 |
Vida SiahtiriProfessor of Service Management, La Trobe UniversityVerified email at latrobe.edu.au
