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Co-authors
Lina ZhangUniversity of ExeterVerified email at exeter.ac.uk
Behzad HezarkhaniProfessor, Southampton University Business SchoolVerified email at soton.ac.uk
Lin WuNottingham University Business SchoolVerified email at nottingham.ac.ukStephan HennebergChair Professor of Marketing & Strategy, Head of the Marketing DepartmentVerified email at qmul.ac.uk
Alexander LeischnigTU FreibergVerified email at bwl.tu-freiberg.de
Nima HeiratiHenley Business School, University of ReadingVerified email at henley.ac.uk
Suresh SethiEugene McDermott Professor of Operations ManagementVerified email at utdallas.edu