| Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI M Blut, C Wang, NV Wünderlich, C Brock Journal of the academy of marketing science 49 (4), 632-658, 2021 | 1266 | 2021 |
| E-service quality: A meta-analytic review M Blut, N Chowdhry, V Mittal, C Brock Journal of retailing 91 (4), 679-700, 2015 | 559 | 2015 |
| Acceptance of smartphone‐based mobile shopping: Mobile benefits, customer characteristics, perceived risks, and the impact of application context M Hubert, M Blut, C Brock, C Backhaus, T Eberhardt Psychology & Marketing 34 (2), 175-194, 2017 | 510 | 2017 |
| The influence of acceptance and adoption drivers on smart home usage M Hubert, M Blut, C Brock, RW Zhang, V Koch, R Riedl European journal of marketing 53 (6), 1073-1098, 2019 | 431 | 2019 |
| Handelsmarketing D Ahlert, P Kenning, C Brock 2. Aufl., Heidelberg, 2020 | 330* | 2020 |
| The impact of service characteristics on the switching costs–customer loyalty link M Blut, SE Beatty, H Evanschitzky, C Brock Journal of Retailing 90 (2), 275-290, 2014 | 246 | 2014 |
| Bridging the intention–behavior gap among organic grocery customers: The crucial role of point‐of‐sale information P Frank, C Brock Psychology & Marketing 35 (8), 586-602, 2018 | 169 | 2018 |
| Will you tolerate this? The impact of affective commitment on complaint intention and postrecovery behavior H Evanschitzky, C Brock, M Blut Journal of Service Research 14 (4), 410-425, 2011 | 148 | 2011 |
| The role of customer engagement facets on the formation of attitude, loyalty and price perception M Bergel, P Frank, C Brock Journal of Services Marketing 33 (7), 890-903, 2019 | 141 | 2019 |
| The impact of switching costs on customer complaint behavior and service recovery evaluation M Bergel, C Brock Journal of Service Theory and Practice 28 (4), 458-483, 2018 | 84 | 2018 |
| Effectiveness of engagement initiatives across engagement platforms: A meta-analysis M Blut, V Kulikovskaja, M Hubert, C Brock, D Grewal Journal of the Academy of Marketing Science 51 (5), 941-965, 2023 | 82 | 2023 |
| Visitors’ loyalty and price perceptions: The role of customer engagement M Bergel, C Brock The Service Industries Journal 39 (7-8), 575-589, 2019 | 70 | 2019 |
| Facilitating retail customers’ use of AI-based virtual assistants: A meta-analysis M Blut, NV Wünderlich, C Brock Journal of Retailing 100 (2), 293-315, 2024 | 57 | 2024 |
| Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context C Brock, M Blut, H Evanschitzky, P Kenning International journal of research in marketing 30 (3), 319-322, 2013 | 57 | 2013 |
| Beschwerdeverhalten und Kundenbindung: Erfolgswirkungen und Management der Kundenbeschwerde C Brock Springer-Verlag, 2009 | 52 | 2009 |
| Are you still online or are you already mobile?–Predicting the path to successful conversions across different devices C Kaatz, C Brock, L Figura Journal of Retailing and Consumer Services 50, 10-21, 2019 | 50 | 2019 |
| Consumer relationship fading H Evanschitzky, B Ramaseshan, MK Brady, FK Rabbanee, C Brock, ... Psychology & Marketing 37 (6), 815-836, 2020 | 41 | 2020 |
| Digital disruption in retailing and beyond H Evanschitzky, B Bartikowski, T Baines, M Blut, C Brock, K Kleinlercher, ... SMR-Journal of Service Management Research 4 (4), 187-204, 2020 | 40 | 2020 |
| The role of wholesale brands for buyer loyalty: a transaction cost perspective P Kenning, S Grzeskowiak, C Brock, M Ahlert Journal of Business & Industrial Marketing 26 (3), 162-170, 2011 | 39 | 2011 |
| F-commerce and the crucial role of trust C Brock, M Blut, M Linzmajer, B Zimmer | 39 | 2011 |
