| “Service Encounter 2.0”: An investigation into the roles of technology, employees and customers B Larivière, D Bowen, TW Andreassen, W Kunz, NJ Sirianni, C Voss, ... Journal of business research 79, 238-246, 2017 | 1122 | 2017 |
| Small details that make big differences: A radical approach to consumption experience as a firm's differentiating strategy RN Bolton, A Gustafsson, J McColl-Kennedy, NJ Sirianni, DK Tse Journal of Service Management 25 (2), 253-274, 2014 | 599 | 2014 |
| Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning NJ Sirianni, MJ Bitner, SW Brown, N Mandel Journal of Marketing, 2013 | 518 | 2013 |
| Touch versus tech: When technology functions as a barrier or a benefit to service encounters M Giebelhausen, SG Robinson, NJ Sirianni, MK Brady Journal of Marketing 78 (4), 113-124, 2014 | 458 | 2014 |
| Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love JL Lastovicka, NJ Sirianni Journal of Consumer Research 38 (2), 323-342, 2011 | 338 | 2011 |
| Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivation KM Hill, PW Fombelle, NJ Sirianni Journal of Business Research 69 (3), 1028-1034, 2016 | 245 | 2016 |
| The Secret to True Service Innovation LA Bettencourt, SW Brown, NJ Sirianni Business Horizons 56 (1), 13-22, 2013 | 171 | 2013 |
| The Abercrombie & Fitch effect: The impact of physical dominance on male customers' status-signaling consumption T Otterbring, C Ringler, NJ Sirianni, A Gustafsson Journal of Marketing Research 55 (1), 69-79, 2018 | 162 | 2018 |
| Beyond country image favorability P Magnusson, SA Westjohn, NJ Sirianni Journal of International Business Studies 50 (3), 318-338, 2019 | 141 | 2019 |
| Building the Bottom Line by Developing the Frontline: Career Development for Service Employees DW Jackson Jr, NJ Sirianni Business Horizons 52 (3), 279-287, 2009 | 103 | 2009 |
| Emotional convergence in service relationships: the shared frontline experience of customers and employees AR Zablah, NJ Sirianni, D Korschun, DD Gremler, SE Beatty Journal of Service Research 20 (1), 76-90, 2017 | 81 | 2017 |
| Look but don’t touch! The impact of active interpersonal haptic blocking on compensatory touch and purchase behavior C Ringler, NJ Sirianni, A Gustafsson, J Peck Journal of Retailing 95 (4), 186-203, 2019 | 62 | 2019 |
| Conducting service research that matters A Gustafsson, L Aksoy, MK Brady, JR McColl-Kennedy, NJ Sirianni, ... Journal of Services Marketing 29 (6/7), 425-429, 2015 | 56 | 2015 |
| Fitting Restaurant Service Style to Brand Image for Greater Customer Satisfaction MD Giebelhausen, E Chan, NJ Sirianni Cornell Hospitality Report 16 (9), 3-10, 2016 | 36 | 2016 |
| The Power of Consequential Product Sounds C Ringler, NJ Sirianni, B Christenson Journal of Retailing 97 (2), 288-300, 2021 | 35 | 2021 |
| Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations C Ringler, NJ Sirianni, J Peck, A Gustafsson Journal of the Academy of Marketing Science 52 (2), 512-530, 2024 | 21 | 2024 |
| Let them all eat cake: Providing VIP services without the cost of exclusion for non-VIP customers PW Fombelle, NJ Sirianni, NJ Goldstein, RB Cialdini Journal of Business Research 68 (9), 1987-1996, 2015 | 21 | 2015 |
| Speaking fast and slow: How speech rate of digital assistants affects likelihood to use B Christenson, C Ringler, NJ Sirianni Journal of Business Research 163, 113907, 2023 | 20 | 2023 |
| The Influence of Service Employee Characteristics on Customer Choice and Post-Choice. NJ Sirianni, I Castro-Nelson, AC Morales, GJ Fitzsimons Advances in Consumer Research 36, 2009 | 11 | 2009 |
| Understanding Consumer Perceptions of Service Employee Authenticity NJ Sirianni, MJ Bitner QUIS 12, 2-5, 2011 | 10 | 2011 |
Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolVerified email at bi.no
