| Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ... International journal of information management 66, 102542, 2022 | 3451 | 2022 |
| Effects of COVID-19 on business and research N Donthu, A Gustafsson Journal of business research 117, 284-289, 2020 | 3422 | 2020 |
| The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention A Gustafsson, MD Johnson, I Roos Journal of Marketing, 210-218, 2005 | 3200 | 2005 |
| The evolution and future of national customer satisfaction index models MD Johnson, A Gustafsson, TW Andreassen, L Lervik, J Cha Journal of economic Psychology 22 (2), 217-245, 2001 | 2080 | 2001 |
| Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach S Verma, A Gustafsson Journal of business research 118, 253-261, 2020 | 1525 | 2020 |
| Service portraits in service research: a critical review B Edvardsson, A Gustafsson, I Roos International Journal of Service Industry Management 16 (1), 107-121, 2005 | 1456 | 2005 |
| Metaverse marketing: How the metaverse will shape the future of consumer research and practice YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ... Psychology & Marketing 40 (4), 750-776, 2023 | 973 | 2023 |
| The effects of satisfaction and loyalty on profits and growth: products versus services B Edvardsson, MD Johnson, A Gustafsson, T Strandvik Total Quality Management 11 (7), 917-927, 2000 | 894 | 2000 |
| Improving customer satisfaction, loyalty and profit: An integrated measurement and management system M Johnson, A Gustafsson Wiley-India, 2006 | 891* | 2006 |
| Service encounters, experiences and the customer journey: Defining the field and a call to expand our lens CM Voorhees, PW Fombelle, Y Gregoire, S Bone, A Gustafsson, R Sousa, ... Journal of Business Research 79, 269-280, 2017 | 839 | 2017 |
| Harnessing the creative potential among users* P Kristensson, A Gustafsson, T Archer Journal of Product Innovation Management 21 (1), 4-14, 2004 | 836 | 2004 |
| Reasons for household food waste with special attention to packaging H Williams, F Wikström, T Otterbring, M Löfgren, A Gustafsson Journal of cleaner production 24, 141-148, 2012 | 814 | 2012 |
| Defining service innovation: A review and synthesis L Witell, H Snyder, A Gustafsson, P Fombelle, P Kristensson Journal of Business Research 69 (8), 2863-2872, 2016 | 748 | 2016 |
| Competitive advantage through service differentiation by manufacturing companies H Gebauer, A Gustafsson, L Witell Journal of Business Research, 2011 | 738 | 2011 |
| Conjoint measurement: Methods and applications A Gustafsson, A Herrmann, F Huber Springer Science & Business Media, 2013 | 647 | 2013 |
| Customer co‐creation in service innovation: a matter of communication? A Gustafsson, P Kristensson, L Witell Journal of service management 23 (3), 311-327, 2012 | 631 | 2012 |
| Identifying categories of service innovation: A review and synthesis of the literature H Snyder, L Witell, A Gustafsson, P Fombelle, P Kristensson Journal of Business Research 69 (7), 2401-2408, 2016 | 623 | 2016 |
| Small details that make big differences: A radical approach to consumption experience as a firm's differentiating strategy RN Bolton, A Gustafsson, J McColl-Kennedy, NJ Sirianni, DK Tse Journal of Service Management 25 (2), 253-274, 2014 | 600 | 2014 |
| Idea generation: customer co-creation versus traditional market research techniques L Witell, P Kristensson, A Gustafsson, M Löfgren Journal of Service Management 22 (2), 140-159, 2011 | 590 | 2011 |
| New service development and innovation in the new economy B Edvardsson, A Gustafsson, MD Johnson, B Sandén Studentlitteratur, 2002 | 566 | 2002 |
Lars WitellLinköping UniversityVerified email at liu.se
