| Gameful Experience Questionnaire (GAMEFULQUEST): an instrument for measuring the perceived gamefulness of system use J Högberg, J Hamari, E Wästlund User modeling and user-adapted interaction 29 (3), 619-660, 2019 | 424 | 2019 |
| Let the music play or not: The influence of background music on consumer behavior PK Andersson, P Kristensson, E Wästlund, A Gustafsson Journal of Retailing and Consumer Services 19 (6), 553-560, 2012 | 280 | 2012 |
| Effects of VDT and paper presentation on consumption and production of information: Psychological and physiological factors E Wästlund, H Reinikka, T Norlander, T Archer Computers in human behavior 21 (2), 377-394, 2005 | 278 | 2005 |
| Creating brand engagement through in-store gamified customer experiences J Högberg, MO Ramberg, A Gustafsson, E Wästlund Journal of Retailing and Consumer Services 50, 122-130, 2019 | 209 | 2019 |
| Internet blues revisited: Replication and extension of an Internet paradox study E Wästlund, T Norlander, T Archer CyberPsychology & Behavior 4 (3), 385-391, 2001 | 166 | 2001 |
| Exploring users' appropriateness as a proxy for experts when screening new product/service ideas PR Magnusson, E Wästlund, J Netz Journal of Product Innovation Management 33 (1), 4-18, 2016 | 151 | 2016 |
| Exploring touch-screen biometrics for user identification on smart phones J Angulo, E Wästlund IFIP PrimeLife International Summer School on Privacy and Identity …, 2011 | 151 | 2011 |
| Exploring holistic intuitive idea screening in the light of formal criteria PR Magnusson, J Netz, E Wästlund Technovation 34 (5-6), 315-326, 2014 | 130 | 2014 |
| Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising J Högberg, P Shams, E Wästlund Journal of Retailing and Consumer Services 50, 298-304, 2019 | 120 | 2019 |
| Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field E Wästlund, T Otterbring, A Gustafsson, P Shams Journal of Business Research 68 (1), 95-101, 2015 | 113 | 2015 |
| Towards usable privacy policy display and management J Angulo, S Fischer‐Hübner, E Wästlund, T Pulls Information Management & Computer Security 20 (1), 4-17, 2012 | 107 | 2012 |
| The effect of page layout on mental workload: A dual-task experiment E Wästlund, T Norlander, T Archer Computers in human behavior 24 (3), 1229-1245, 2008 | 105 | 2008 |
| Usable transparency with the data track: a tool for visualizing data disclosures J Angulo, S Fischer-Hübner, T Pulls, E Wästlund Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human …, 2015 | 103 | 2015 |
| Vision (im) possible? The effects of in-store signage on customers’ visual attention T Otterbring, E Wästlund, A Gustafsson, P Shams Journal of Retailing and Consumer Services 21 (5), 676-684, 2014 | 101 | 2014 |
| Unsold is unseen… or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology E Wästlund, P Shams, T Otterbring Appetite 120, 49-56, 2018 | 89 | 2018 |
| Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space S Nöjd, JW Trischler, T Otterbring, PK Andersson, E Wästlund Journal of Retailing and Consumer Services 56, 102161, 2020 | 84 | 2020 |
| Experimental studies of human-computer interaction: Working memory and mental workload in complex cognition E Wästlund rapport nr.: Doctoral Dissertation Avhandling 183, 2007 | 75 | 2007 |
| Influencing consumers to choose environment friendly offerings: Evidence from field experiments P Kristensson, E Wästlund, M Söderlund Journal of Business Research 76, 89-97, 2017 | 73 | 2017 |
| Exploring cross-cultural differences in self-concept: A meta-analysis of the Self-Description Questionnaire-1 E Wästlund, T Norlander, T Archer Cross-cultural research 35 (3), 280-302, 2001 | 72 | 2001 |
| Eye-tracking customers' visual attention in the wild: Dynamic gaze behavior moderates the effect of store familiarity on navigational fluency T Otterbring, E Wästlund, A Gustafsson Journal of Retailing and Consumer Services 28, 165-170, 2016 | 68 | 2016 |
Anders GustafssonProfessor of Marketing, BI Norwegian Business SchoolVerified email at bi.no
