| Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments JJ Cronin Jr, MK Brady, GTM Hult Journal of retailing 76 (2), 193-218, 2000 | 12699 | 2000 |
| Some new thoughts on conceptualizing perceived service quality: a hierarchical approach MK Brady, JJ Cronin Jr Journal of marketing 65 (3), 34-49, 2001 | 7699 | 2001 |
| Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies CM Voorhees, MK Brady, R Calantone, E Ramirez Journal of the academy of marketing science 44 (1), 119-134, 2016 | 2672 | 2016 |
| Performance-only measurement of service quality: a replication and extension MK Brady, JJ Cronin Jr, RR Brand Journal of business research 55 (1), 17-31, 2002 | 1882 | 2002 |
| Customer orientation: Effects on customer service perceptions and outcome behaviors MK Brady, JJ Cronin Jr Journal of service Research 3 (3), 241-251, 2001 | 1498 | 2001 |
| Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study MK Brady, CJ Robertson Journal of Business research 51 (1), 53-60, 2001 | 1299 | 2001 |
| Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events R Hightower Jr, MK Brady, TL Baker Journal of Business research 55 (9), 697-707, 2002 | 1049 | 2002 |
| A cross‐sectional test of the effect and conceptualization of service value JJ Cronin, MK Brady, RR Brand, R Hightower Jr, DJ Shemwell Journal of services Marketing 11 (6), 375-391, 1997 | 1014 | 1997 |
| Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models MK Brady, GA Knight, JJ Cronin Jr, G Tomas, M Hult, BD Keillor Journal of retailing 81 (3), 215-230, 2005 | 709 | 2005 |
| Rethinking service recovery strategies: the effect of rapport on consumer responses to service failure T DeWitt, MK Brady Journal of Service Research 6 (2), 193-207, 2003 | 521 | 2003 |
| Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food … MK Brady, CJ Robertson, JJ Cronin Journal of International Management 7 (2), 129-149, 2001 | 481 | 2001 |
| Touch versus tech: When technology functions as a barrier or a benefit to service encounters M Giebelhausen, SG Robinson, NJ Sirianni, MK Brady Journal of Marketing 78 (4), 113-124, 2014 | 460 | 2014 |
| Customer rage episodes: emotions, expressions and behaviors JR McColl-Kennedy, PG Patterson, AK Smith, MK Brady Journal of Retailing 85 (2), 222-237, 2009 | 439 | 2009 |
| Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study S Leroi-Werelds, S Streukens, MK Brady, G Swinnen Journal of the academy of marketing science 42 (4), 430-451, 2014 | 418 | 2014 |
| A voice from the silent masses: an exploratory and comparative analysis of noncomplainers CM Voorhees, MK Brady, DM Horowitz Journal of the academy of marketing science 34 (4), 514-527, 2006 | 416 | 2006 |
| Strategies to offset performance failures: The role of brand equity MK Brady, JJ Cronin Jr, GL Fox, ML Roehm Journal of Retailing 84 (2), 151-164, 2008 | 349 | 2008 |
| Feeling close from afar: The role of psychological distance in offsetting distrust in unfamiliar online retailers PR Darke, MK Brady, RL Benedicktus, AE Wilson Journal of retailing 92 (3), 287-299, 2016 | 328 | 2016 |
| Conveying trustworthiness to online consumers: Reactions to consensus, physical store presence, brand familiarity, and generalized suspicion RL Benedicktus, MK Brady, PR Darke, CM Voorhees Journal of Retailing 86 (4), 322-335, 2010 | 324 | 2010 |
| Rise of the machines? Customer engagement in automated service interactions LD Hollebeek, DE Sprott, MK Brady Journal of Service Research 24 (1), 3-8, 2021 | 308 | 2021 |
| A service perspective on the drivers of complaint intentions CM Voorhees, MK Brady Journal of Service Research 8 (2), 192-204, 2005 | 294 | 2005 |
Clay VoorheesProfessor of Marketing, University of AlabamaVerified email at ua.edu
