| The effects of brand relationship norms on consumer attitudes and behavior P Aggarwal Journal of consumer research 31 (1), 87-101, 2004 | 1928 | 2004 |
| Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products P Aggarwal, AL McGill Journal of consumer research 34 (4), 468-479, 2007 | 1747 | 2007 |
| When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism P Aggarwal, AL McGill Journal of consumer research 39 (2), 307-323, 2012 | 926 | 2012 |
| Role of relationship norms in processing brand information P Aggarwal, S Law Journal of consumer research 32 (3), 453-464, 2005 | 349 | 2005 |
| Brands as rivals: Consumer pursuit of distinctiveness and the role of brand anthropomorphism M Puzakova, P Aggarwal Journal of Consumer Research 45 (4), 869-888, 2018 | 255 | 2018 |
| Helping fellow beings: Anthropomorphized social causes and the role of anticipatory guilt HK Ahn, HJ Kim, P Aggarwal Psychological science 25 (1), 224-229, 2014 | 239 | 2014 |
| Greasing the palm: Can collectivism promote bribery? N Mazar, P Aggarwal Psychological Science 22 (7), 843-848, 2011 | 221 | 2011 |
| When consumers care about being treated fairly: The interaction of relationship norms and fairness norms RPL P Aggarwal Journal of Consumer Psychology 22 (1), 114-127, 2012 | 164 | 2012 |
| The moderating effect of relationship norm salience on consumers' loss aversion P Aggarwal, M Zhang Journal of Consumer Research 33 (3), 413-419, 2006 | 156 | 2006 |
| The 3 C's of anthropomorphism: Connection, comprehension, and competition LW Yang, P Aggarwal, AL McGill Consumer Psychology Review 3 (1), 3-19, 2020 | 143 | 2020 |
| No small matter: How company size affects consumer expectations and evaluations LW Yang, P Aggarwal Journal of Consumer Research 45 (6), 1369-1384, 2019 | 126 | 2019 |
| Seeing the big picture: The effect of height on the level of construal P Aggarwal, M Zhao Journal of Marketing Research 52 (1), 120-133, 2015 | 126 | 2015 |
| Facing dominance: Anthropomorphism and the effect of product face ratio on consumer preference A Maeng, P Aggarwal Journal of Consumer Research 44 (5), 1104-1122, 2018 | 118 | 2018 |
| Looking ahead or looking back: Current evaluations and the effect of psychological connectedness to a temporal self M Zhang, P Aggarwal Journal of Consumer Psychology 25 (3), 512-518, 2015 | 66 | 2015 |
| Befriending Mr. Clean: The role of anthropomorphism in consumer-brand relationships J Wan, P Aggarwal Strong brands, strong relationships, 119-134, 2015 | 59 | 2015 |
| Using relationship norms to understand consumer-brand interactions P Aggarwal Handbook of brand relationships, 46-64, 2014 | 40 | 2014 |
| Monogamous versus polygamous brand relationships P Aggarwal, M Shi Journal of the Association for Consumer Research 3 (2), 188-201, 2018 | 28 | 2018 |
| McGill (2020),“ LW Yang, P Aggarwal, L Ann The 3, 3-19, 0 | 15 | |
| When anthropomorphized brands push their gender boundaries LW Yang, P Aggarwal Journal of Consumer Psychology 35 (1), 129-138, 2025 | 14 | 2025 |
| To wink or not to wink? The role of anthropomorphism, power, and gender stereotypes in luxury branding M Puzakova, P Aggarwal Advances in Consumer Research 43, 667-668, 2015 | 13 | 2015 |
Linyun YangAssociate Professor of MarketingVerified email at moore.sc.edu
