| The 3 C's of anthropomorphism: Connection, comprehension, and competition LW Yang, P Aggarwal, AL McGill Consumer Psychology Review 3 (1), 3-19, 2020 | 143 | 2020 |
| No Small Matter: How Company Size Affects Consumer Expectations and Evaluations LW Yang, P Aggarwal Journal of Consumer Research 45 (6), 1369-1384, 2019 | 126 | 2019 |
| Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences A Samper, LW Yang, ME Daniels Journal of Consumer Research 45 (1), 126-147, 2018 | 108 | 2018 |
| Distinctively different: Exposure to multiple brands in low-elaboration settings LW Yang, KM Cutright, TL Chartrand, GJ Fitzsimons Journal of Consumer Research 40 (5), 973-992, 2014 | 42 | 2014 |
| The effect of traditionally marginalized groups in advertising on consumer response EN Ruggs, JA Stuart, LW Yang Marketing Letters 29 (3), 319-335, 2018 | 28 | 2018 |
| The influence of gender and self-monitoring on the products consumers choose for joint consumption LW Yang, TL Chartrand, GJ Fitzsimons International Journal of Research in Marketing 32 (4), 398-407, 2015 | 28 | 2015 |
| McGill (2020),“ LW Yang, P Aggarwal, L Ann The 3, 3-19, 0 | 15 | |
| When anthropomorphized brands push their gender boundaries LW Yang, P Aggarwal Journal of Consumer Psychology 35 (1), 129-138, 2025 | 14 | 2025 |
| Stereotyping, affiliation, and self-stereotyping of underrepresented groups in the sales force LW Yang, JM Hansen, TL Chartrand, GJ Fitzsimons Journal of Personal Selling & Sales Management 33 (1), 105-116, 2013 | 12 | 2013 |
| Asymmetric expectations of firms stereotyped as war m versus competent LW Yang, P Aggarwal Advances in Consumer Research 42, 746-747, 2014 | 8 | 2014 |
| The role of stereotypes in consumer behavior LW Yang Dissertations submitted in partial fulfillment of the requirements for the …, 2010 | 5 | 2010 |
| When Diversity in Advertising Leads to Activism vs. Aversion L Yang, E Ruggs, JA Stuart, S Shepherd Advances in Consumer Research 44, 695-696, 2016 | 2 | 2016 |
| The Role of Stereotypes in Changing Consumers’ Attitudes and Behaviors L Yang Advances in Consumer Research 37, 170-173, 2010 | 1 | 2010 |
| The double bind of beauty work RK Smith, LW Yang, A Samper Consumer Psychology Review, 2025 | | 2025 |
| Exploring Anthropomorphism Through the Lens of Agency and Communion LW Yang Advances in Consumer Research 47, 326-331, 2019 | | 2019 |
| How Group Identification and Stereotype Content Determine the Effectiveness of Ads Portraying Positive Stereotypes LW Yang, TL Chartrand, GJ Fitzsimons Advances in Consumer Research 45, 974-975, 2017 | | 2017 |
| Intern. J. of Research in Marketing LW Yang, TL Chartrand, GJ Fitzsimons | | 2015 |
| The Value of Consumer Values: Explaining Value-Motivated Cognition and Behavior TH Campbell Advances in Consumer Research 43, 23-27, 2015 | | 2015 |
| How Beauty Work Affects Judgments of Moral Character L Yang, S Adriana, M Daniels ACR North American Advances, 2015 | | 2015 |
| Social Support Style and Risky Behaviors in Everyday Life L Wang, T Chartrand, L Yang ACR North American Advances, 2012 | | 2012 |
Pankaj AggarwalUniversity of TorontoVerified email at rotman.utoronto.ca
