‪Alisa Wu‬ - ‪Google Scholar‬

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Citations	28	28
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Co-authors

Gita JoharColumbia UniversityVerified email at columbia.edu
Maayan MalterColumbia Business School, Columbia UniversityVerified email at columbia.edu
Vicki MorwitzColumbia Business School, Columbia UniversityVerified email at columbia.edu
Michel Tuan PhamKravis Professor of Business, Columbia UniversityVerified email at columbia.edu
Pankaj AggarwalUniversity of TorontoVerified email at rotman.utoronto.ca

Alisa Wu

Alisa Wu

Assistant Professor of Marketing, David Eccles School of Business, The University of Utah

Verified email at eccles.utah.edu - Homepage

consumer behavior user-generated content language anthropomorphism


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior AY Wu, MS Malter, GV Johar Journal of the Association for Consumer Research 8 (3), 351-363, 2023	17	2023
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers AY Wu, VG Morwitz Journal of Consumer Research 51 (5), 937-958, 2025	5	2025
Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership MT Pham, AY Wu, D Wang Journal of Consumer Research 51 (1), 191-203, 2024	5	2024
4D: The Four Dimensions of Anthropomorphism–Manipulations and Measures A Wu, P Aggarwal Advances in Consumer Research 49, 447-448, 2021	1	2021
The Impact of Online Review Linguistic Features on Reviewers and Readers A Wu, V Morwitz Advances in Consumer Research 49, 260-261, 2021		2021

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