| A cultural look at moral purity: Wiping the face clean SWS Lee, H Tang, J Wan, X Mai, C Liu Frontiers in Psychology 6, 577, 2015 | 84 | 2015 |
| Befriending Mr. Clean: The role of anthropomorphism in consumer-brand relationships J Wan, P Aggarwal Strong brands, strong relationships, 119-134, 2015 | 60 | 2015 |
| Pay more, fly more? Examining the potential guilt-reducing and flight-encouraging effect of an integrated carbon offset G Bösehans, JW Bolderdijk, J Wan Journal of Environmental Psychology 71, 101469, 2020 | 51 | 2020 |
| Paying the Doughboy: The Effect of Time and Money Mind-sets on Preference for Anthropomorphized Products J Wan Journal of the Association for Consumer Research 3 (4), 466-476, 2018 | 21 | 2018 |
| It’s Alive! Increasing protective action against the coronavirus through anthropomorphism and construal J Wan, K Kulow, K Cowan Journal of the Association for Consumer Research 7 (1), 000-000, 2022 | 18 | 2022 |
| Propelling pride to promote healthy food choices among entity and incremental theorists J Storch, J Wan, K van Ittersum Appetite 155, 104841, 2020 | 8 | 2020 |
| A natural fit: exposure to nature influences regulatory focus H Fatemi, J Wan European Journal of Marketing 58 (8), 1888-1909, 2024 | 4 | 2024 |
| Spending Time with Mr. Lexus and Paying Money to Doughboy: The Effects of Time and Money on Preference for Anthropomorphized Products J Wan, P Aggarwal Advances in consumer research 42, 726-727, 2014 | 3 | 2014 |
| Resolving Sequential Self-Control Dilemmas: The Role of Pride and Guilt J Storch, J Wan, K van Ittersum Emotion Review 17 (2), 67-80, 2025 | 2 | 2025 |
| A second life for second-hand products: the role of anthropomorphism and taboo trade-offs J Wan, P Aggarwal European Journal of Marketing 58 (13), 184-204, 2024 | 2 | 2024 |
| From Price to Quantity: Redefining How Consumers Pay the Ethical Premium J Wan, M Bharti Journal of Business Ethics, 1-14, 2025 | 1 | 2025 |
| Products are people too! Making taboo trade-offs with anthropomorphized products J Wan, P Aggarwal ACR North American Advances, 2019 | 1 | 2019 |
| To Trace is to Trust: From Product Traceability to Brand Trust J Wan, P Aggarwal, M Zhao Advances in Consumer Research 46, 835-836, 2018 | 1 | 2018 |
| Giving Money versus Giving Time: The Effect of Moral Compensation on Evaluation of Transgressions J Wan University of Toronto (Canada), 2015 | 1 | 2015 |
| Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing? J Wan, P Aggarwal ACR North American Advances, 2013 | 1 | 2013 |
| A Natural Fit: Exposure to Nature Influences Regulatory Focus H Fatemi, J Wan Advances in Consumer Research 49, 338-339, 2021 | | 2021 |
| 8E Source Matters: the Effect of Integral Versus Incidental Pride on Consumer Self-Control J Storch, J Wan, K van Ittersum ACR North American Advances, 2019 | | 2019 |
| N5. Mixed Feelings, Mixed Baskets: How Emotions of Pride and Guilt Drive the Relative Healthiness of Sequential Food Choices J Storch, K van Ittersum, J Wan ACR North American Advances, 2018 | | 2018 |
| BEFRIENDING MR. CLEAN J Wan, P Aggarwal | | |
Pankaj AggarwalUniversity of TorontoVerified email at rotman.utoronto.ca
