| Does culture influence what and how we think? Effects of priming individualism and collectivism. D Oyserman, SWS Lee Psychological bulletin 134 (2), 311, 2008 | 2128 | 2008 |
| Priming" culture": Culture as situated cognition D Oyserman, SWS Lee | 383 | 2007 |
| Dirty hands and dirty mouths: Embodiment of the moral-purity metaphor is specific to the motor modality involved in moral transgression SWS Lee, N Schwarz Psychological science 21 (10), 1423-1425, 2010 | 374 | 2010 |
| Bidirectionality, mediation, and moderation of metaphorical effects: the embodiment of social suspicion and fishy smells. SWS Lee, N Schwarz Journal of personality and social psychology 103 (5), 737, 2012 | 346 | 2012 |
| Washing away postdecisional dissonance SWS Lee, N Schwarz Science 328 (5979), 709-709, 2010 | 297 | 2010 |
| Wiping the slate clean: Psychological consequences of physical cleansing SWS Lee, N Schwarz Current directions in psychological science 20 (5), 307-311, 2011 | 208 | 2011 |
| Contextualism as an important facet of individualism-collectivism: Personhood beliefs across 37 national groups E Owe, VL Vignoles, M Becker, R Brown, PB Smith, SWS Lee, ... Journal of Cross-Cultural Psychology 44 (1), 24-45, 2013 | 154 | 2013 |
| Am I doing better than you? That depends on whether you ask me in English or Chinese: Self-enhancement effects of language as a cultural mindset prime SWS Lee, D Oyserman, MH Bond Journal of Experimental Social Psychology 46 (5), 785-791, 2010 | 134 | 2010 |
| Why are people antiscience, and what can we do about it? A Philipp-Muller, SWS Lee, RE Petty Proceedings of the National Academy of Sciences 119 (30), e2120755119, 2022 | 130 | 2022 |
| A situated cognition perspective on culture: Effects of priming cultural syndromes on cognition and motivation D Oyserman, SWS Lee | 125 | 2008 |
| Metaphor in judgment and decision making. SWS Lee, N Schwarz American Psychological Association, 2014 | 113 | 2014 |
| Framing love: When it hurts to think we were made for each other SWS Lee, N Schwarz Journal of Experimental Social Psychology 54, 61-67, 2014 | 91 | 2014 |
| A cultural look at moral purity: Wiping the face clean SWS Lee, H Tang, J Wan, X Mai, C Liu Frontiers in Psychology 6, 577, 2015 | 84 | 2015 |
| Maggots and morals: Physical disgust is to fear as moral disgust is to anger SWS Lee, PC Ellsworth | 73 | 2013 |
| Technology may change cognition without necessarily harming it L Cecutti, A Chemero, SWS Lee Nature Human Behaviour 5 (8), 973-975, 2021 | 55 | 2021 |
| Embodied cognition, sensory marketing, and the conceptualization of consumers’ judgment and decision processes: Introduction to the issue A Krishna, SWS Lee, X Li, N Schwarz Journal of the Association for Consumer Research 2 (4), 377-381, 2017 | 53 | 2017 |
| Clean-moral effects and clean-slate effects: Physical cleansing as an embodied procedure of psychological separation SWS Lee, N Schwarz Purity and Danger Now, 148-173, 2017 | 53 | 2017 |
| Grounded procedures: A proximate mechanism for the psychology of cleansing and other physical actions SWS Lee, N Schwarz Behavioral and Brain Sciences 44, e1, 2021 | 49 | 2021 |
| How successful you have been in life depends on the response scale used: The role of cultural mindsets in pragmatic inferences drawn from question format AK Uskul, D Oyserman, N Schwarz, SWS Lee, AJ Xu Social Cognition 31 (2), 222-236, 2013 | 39 | 2013 |
| Sneezing in times of a flu pandemic: Public sneezing increases perception of unrelated risks and shifts preferences for federal spending SWS Lee, N Schwarz, D Taubman, M Hou Psychological Science 21 (3), 375-377, 2010 | 39 | 2010 |
Norbert SchwarzUniversity of Southern California, Provost Professor of Psychology and MarketingVerified email at usc.edu
