| A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity K Cowan, S Ketron Journal of business research 100, 483-492, 2019 | 373 | 2019 |
| How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study K Cowan, F Guzman Journal of business research 117, 683-693, 2020 | 354 | 2020 |
| Green spirit: Consumer empathies for green apparel K Cowan, T Kinley International Journal of Consumer Studies 38 (5), 493-499, 2014 | 261 | 2014 |
| Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs K Cowan, A Javornik, P Jiang Psychology & Marketing 38 (10), 1799-1813, 2021 | 132 | 2021 |
| Prioritizing marketing research in virtual reality: Development of an immersion/fantasy typology K Cowan, S Ketron European Journal of Marketing 53 (8), 1585-1611, 2019 | 121 | 2019 |
| When inter-firm relationship benefits mitigate power asymmetry K Cowan, AK Paswan, E Van Steenburg Industrial Marketing Management 48, 140-148, 2015 | 112 | 2015 |
| Perception is reality… How digital retail environments influence brand perceptions through presence K Cowan, N Spielmann, E Horn, C Griffart Journal of Business Research 123, 86-96, 2021 | 110 | 2021 |
| Marketing practices of rural micro and small businesses in Ghana: The role of public policy C Blankson, K Cowan, WK Darley Journal of Macromarketing 38 (1), 29-56, 2018 | 95 | 2018 |
| Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses K Cowan, S Ketron, A Kostyk, K Kristofferson Journal of retailing 99 (3), 385-399, 2023 | 73 | 2023 |
| A review of the relationships and impact of market orientation and market positioning on organisational performance C Blankson, K Cowan, J Crawford, S Kalafatis, J Singh, S Coffie Journal of Strategic marketing 21 (6), 499-512, 2013 | 71 | 2013 |
| Who is the “self” that buys?: An exploratory examination of imaginative consumption and explanation of opinion leadership KL Cowan, B Dai Psychology & Marketing 31 (11), 1008-1023, 2014 | 40 | 2014 |
| Consequences of moral transgressions: How regulatory focus orientation motivates or hinders moral decoupling K Cowan, A Yazdanparast Journal of Business Ethics, 115-132, 2021 | 38 | 2021 |
| The influence of rituals on luxury product consumption: implications for brands K Cowan, N Spielmann Journal of Brand Management, 1-14, 2017 | 35 | 2017 |
| Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments Y Peng, K Cowan, J Lo Ribeiro Psychology & Marketing 42 (2), 374-394, 2025 | 23 | 2025 |
| Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects B Marder, A Javornik, K Qi, S Oliver, L Lavertu, K Cowan Psychology & Marketing 41 (3), 492-511, 2024 | 20 | 2024 |
| It’s alive! Increasing protective action against the coronavirus through anthropomorphism and construal J Wan, K Kulow, K Cowan Journal of the Association for Consumer Research 7 (1), 81-88, 2022 | 18 | 2022 |
| Culture is in the “I” of the beholder: Identity confirmation in tourist advertisements K Cowan, N Spielmann Journal of Business Research 121, 378-388, 2020 | 17 | 2020 |
| The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets K Cowan, A Kostyk International Marketing Review 41 (2), 386-410, 2024 | 16 | 2024 |
| Memories of tourism brands in virtual reality A Kostyk, K Cowan, L Dessart, M Schyns Annals of Tourism Research 109, 103824, 2024 | 15 | 2024 |
| Moral foundations and judgment: conceptualizing boundaries K Cowan, A Yazdanparast Journal of Consumer Marketing 36 (3), 356-365, 2019 | 14 | 2019 |
Seth KetronUniversity of St. ThomasVerified email at stthomas.edu
